Optimization

How I used HotJar Recording feature to improve my conversion rate Members Public

As I was building out my site and adjusting the email sign up form, I didn’t realize my lightbox email sign up form code was still active and was executed through Google Tag Manager. What happened is, once you’re cookied the form is designed not to

Kris
Kris
Optimization

How embedded forms within content increase content reads Members Public

I came across this article and read the research Microsoft did with Contently’s Document Analytics, thought it was insightful findings. Here is the part that caught my attentions, quoted as: Microsoft discovered that landing pages requiring email addresses in exchange for downloadable content were 25% more effective at capturing

Kris
Kris
Optimization

Design thinking process and data driven optimization Members Public

As a data person who looks at data to help marketers understand what’s happening on their website or digital marketing programs, it is part of our work to recommend the business on possible next steps and actions to improve the business outcomes. Going to analytics related conferences and seeing

Kris
Kris
Optimization

How to Analyze and Find High-Value Test Ideas Members Public

Recently I ran several tests for a specific team where we’ve seen double-digit improvements in a goal we were measuring and testing against. The method I used to find the “What to test?” question was not that difficult. Over time, I believe it may be more

Kris
Kris
Optimization

Using Audience Data to Optimize Website Experience Members Public

Integrating audience data is a very powerful way information a marketer could have to plan and reach the right segment of the audience a brand has to go after. As audience data becomes available or able to integrate into tools like web analytics software, companies can now optimize the site

Kris
Kris
Optimization

Using Data to Enhance the User Experience Without Being Creepy Members Public

As I was checking out the eConsultancy’s survey on "Top Priority for Digital Marketers for 2013" crossed my mind, and decided to take a look at once again.  We live in a world where real time data is used to enhance user experience, and often called as ‘Personalization’.  Marketers

Kris
Kris
Optimization

Converting Customer Behavior to Business Members Public

In late October, I flew to New York to speak for Clicktale’s first conference on ‘Converting Customer Behavior to Business’. I have to say, it was awesome to be there to be part of the speaker along with Bryan Eisenberg and Seth Godin. I’d like to share with

Kris
Kris
Optimization

Building a growth hacking mindset and culture within a big company Members Public

I was reading some blogs covering the Growth Hacking event from Open Network Lab and took away with some thoughts around what Andy Johns has shared.  It is very interesting and impressive how the growth hackers in Silicon Valley has approached to find opportunities to optimize by testing while focusing

Kris
Kris
Optimization