Optimization
How I used HotJar Recording feature to improve my conversion rate Paid Members Public
As I was building out my site and adjusting the email sign up form, I didn’t realize my lightbox email sign up form code was still active and was executed through Google Tag Manager. What happened is, once you’re cookied the form is designed not to
How embedded forms within content increase content reads Paid Members Public
I came across this article and read the research Microsoft did with Contently’s Document Analytics, thought it was insightful findings. Here is the part that caught my attentions, quoted as: Microsoft discovered that landing pages requiring email addresses in exchange for downloadable content were 25% more effective at capturing
Design thinking process and data driven optimization Paid Members Public
As a data person who looks at data to help marketers understand what’s happening on their website or digital marketing programs, it is part of our work to recommend the business on possible next steps and actions to improve the business outcomes. Going to analytics related conferences and seeing
How to Analyze and Find High-Value Test Ideas Paid Members Public
Recently I ran several tests for a specific team where we’ve seen double-digit improvements in a goal we were measuring and testing against. The method I used to find the “What to test?” question was not that difficult. Over time, I believe it may be more
Using Audience Data to Optimize Website Experience Paid Members Public
Integrating audience data is a very powerful way information a marketer could have to plan and reach the right segment of the audience a brand has to go after. As audience data becomes available or able to integrate into tools like web analytics software, companies can now optimize the site
Using Data to Enhance the User Experience Without Being Creepy Paid Members Public
As I was checking out the eConsultancy’s survey on "Top Priority for Digital Marketers for 2013" crossed my mind, and decided to take a look at once again. We live in a world where real time data is used to enhance user experience, and often called as ‘Personalization’. Marketers
Converting Customer Behavior to Business Paid Members Public
In late October, I flew to New York to speak for Clicktale’s first conference on ‘Converting Customer Behavior to Business’. I have to say, it was awesome to be there to be part of the speaker along with Bryan Eisenberg and Seth Godin. I’d like to share with
Building a growth hacking mindset and culture within a big company Paid Members Public
I was reading some blogs covering the Growth Hacking event from Open Network Lab and took away with some thoughts around what Andy Johns has shared. It is very interesting and impressive how the growth hackers in Silicon Valley has approached to find opportunities to optimize by testing while focusing
