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5 Steps to Building A Profitable Website Using Marketing Technology

These are 5 basic steps I tell marketers to follow when building out their website.

It all comes from my experience launching and optimizing websites for many companies.

These basic fundamental steps will give you the sense of direction on how to apply marketing technology so you can significantly increase sales, reduce bounce rates, and drive more a/b testings like I did in my professional career.

Let me explain a bit about myself.

Zoommetrix.com is brought to you by Kris Irizawa.

I’ve been working with data for more than 14 years. I have tons of experience working with data and web related projects in financial securities, consumer electronics, marketing agencies, and tech industries.

I started my career working as a BI analyst in a financial security company in Japan. After that, I moved back to home in Los Angeles, working at interactive marketing agencies as a marketing analyst. I now live in Silicon Valley, working in tech as a digital analytics manager.

My mission is to provide marketing technology information and analytics solutions to help marketers solve their data challenges.

I'm here to share my professional experience in marketing analytics and really help those who want to get started with analytics online.

Technology is getting more complex as there are more things marketers need to consider and manage. Not to mention the changes that happen in technology, especially in digital domain where new tools are constantly evolving.

My hope is this will translate into something where I can continue to improve, so I can further get better in helping others.