Marketing Strategy

Key Points To Know For Your Digital Marketing Strategy Members Public

Without a well-planned digital marketing strategy, you can invest a significant amount of money and resources and end up with little or no return on your investment. The problem is not with the marketing solutions themselves, as there are wide varieties available to help you build your brand, connect with

Kris
Kris
Marketing Strategy

Win the micro moments to be in front of your customers Members Public

Many brands are working hard to get int front of their consumers and wanting to win every “micro-moments” brand have with them. Ever thought about how users even get to search for something and eventually arrive at your website? We all do this in this age of the internet where

Kris
Kris
Marketing Strategy

Mobile marketing - Only few marketers have strategies set Members Public

I wanted to share some of these stats around mobile, to get marketers thinking and improve mobile moment.  Very few marketers are investing in mobile marketing while the whole world has moved on to mobile as every data indicates.  It has already surpassed desktop in terms of time spent, being

Kris
Kris
Marketing Strategy

How embedded forms within content increase content reads Members Public

I came across this article and read the research Microsoft did with Contently’s Document Analytics, thought it was insightful findings. Here is the part that caught my attentions, quoted as: > Microsoft discovered that landing pages requiring email addresses in exchange for downloadable content were 25% more effective at capturing

Kris
Kris
Marketing Strategy

How to Select the Right Digital Marketing Analytics Tools Members Public

While a lot of us are working hard with digital marketing data to find that actionable insight, let’s not forget the importance of selecting the right digital marketing analytics tools. I’ve talked to many people, including marketers, marketing managers, CXO, etc.  Many times, I come across about the

Kris
Kris
Marketing Strategy

Design thinking process and data driven optimization Members Public

As a data person who looks at data to help marketers understand what’s happening on their website or digital marketing programs, it is part of our work to recommend the business on possible next steps and actions to improve the business outcomes. Going to analytics related conferences and seeing

Kris
Kris
Marketing Strategy

Using Audience Data to Optimize Website Experience Members Public

Integrating audience data is a very powerful way information a marketer could have to plan and reach the right segment of the audience a brand has to go after. As audience data becomes available or able to integrate into tools like web analytics software, companies can now optimize the site

Kris
Kris
Marketing Strategy

Mobile Analytics and Optimization via eMetrics Summit 2014 SF Members Public

I was one of those fortunate people who attended the eMetrics summit in San Francisco in March 2014. I focused on the mobile tracks, hoping to get more ideas I can apply to work, as user experience around mobile is becoming a key topic. For some companies, mobile is becoming

Kris
Kris
Marketing Strategy