Marketing Career

Product Analytics vs Marketing Analytics: Key Differences Explained Members Public

As marketers, we are often exposed to various terminologies aligned with data and analytics. Two common terms that we come across are Product Analytics and Marketing Analytics. While these terms are sometimes used interchangeably, they have distinct differences. Understanding these differences is significant as it helps marketers make more informed

Kris
Kris
Marketing Career

Common Skills Possessed by Successful Marketers Members Public

I have worked with many marketers and came to recognize something important that you should know as a marketer. Also it is interesting find some stats from pre-pandemic year that 90+ percent of companies are having difficulty finding marketing talent. So it is clear every business will have a strong

Kris
Kris
Marketing Career

Data Analyst vs. Data Engineer: What's the Difference? Members Public

In today's world of information and technology, data plays a crucial role in decision-making, consequently affecting businesses' growth. However, the increasing amount of data generated daily requires sophisticated technologies to obtain valuable insights. This is where data analysts and engineers come in, providing businesses with the necessary

Kris
Kris
Marketing Career

How AI is Going to Disrupt the Marketing Industry and Your Job Members Public

The marketing industry is undergoing a significant change, and artificial intelligence (AI) is driving this evolution. With AI, marketers can obtain deeper insights into consumer behavior, automate tasks once done manually, and take advantage of emerging trends more accurately. AI will significantly impact how marketing teams operate in the future,

Kris
Kris
Marketing Career

Data-Driven Marketing for Marketers with No Budget or Skills Members Public

Are you just getting started as a marketer and feeling overwhelmed trying to wrap your head around data-driven strategies? It can be intimidating when you don't have the skills - or resources - needed to go all-in when making data-centric decisions. The good news is that even with

Kris
Kris
Marketing Career

How to Use GA4 to Get Ahead in Your Marketing Career Members Public

Are you looking to get ahead in your marketing career? Then you must ensure you're taking full advantage of Google Analytics 4 (GA4). GA4 is the latest version of Google's popular web analytics software and provides marketers with unprecedented insight into their website performance. This can

Kris
Kris
Marketing Career

6 Things to Avoid In Marketing Job Interview Members Public

Job interviews can be stressful, but there are certain things you should avoid in order to make a good impression. I remember the feeling of going through a marketing job interview for the first time after working as an engineer. It was an odd mixture of excitement, anticipation and nervousness.

Kris
Kris
Marketing Career

How AI is Going to Change the Landscape of Marketers Salaries Members Public

The article "Society's Technical Debt and Software's Gutenberg Moment" by Paul Kedrosky and Eric Norlin, emphasizes that recent breakthroughs in artificial intelligence, particularly large language models (LLMs), hold the potential to considerably decrease software development expenses. Consequently, this may result in a substantial surge

Kris
Kris
Marketing Career