Data of the Week

Global ecommerce sales to drop for the first time in history Members Public

Marketers, brace yourselves: global ecommerce sales are predicted to drop for the first time ever. Global ecommerce sales are expected to drop for the first time in history this year, according to a new report. According to the Statista Digital Market Outlook, global macro-economic factors have caused a revenue drop

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Kris
Data of the Week

TikTok Growth in Social Commerce Buyer Share and Influencer Marketing Spend Members Public

This year, more than 60% of social media users aged 14 and older in the US will make a purchase through one of these platforms. Roughly 40% will make a purchase through Instagram, while TikTok is expected to see the fastest growth, with nearly 1 in 4 social buyers in

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Kris
Data of the Week

Consumers are shifting priorities toward value to stretch their dollars Members Public

Here is an interesting data from Google. According to the insights, people are still looking for small luxuries, but they are changing the way they spend their money to get the most value. For example, as people continue to travel during the summer, they are searching for quality experiences that

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Kris
Data of the Week

Where heavy podcast listeners consume audio content Members Public

If you're one of the many Americans who listen to podcasts for more than five hours a week, you're likely podcasting on YouTube. The below data shows that – the leading podcast platform among heavy podcast listeners is YouTube, with 55% tuning there. In second and third place are Spotify and

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Kris
Data of the Week

Substack: Growing Subscription Newsletter and Email Trend Members Public

The newsletter has become an increasingly popular way to keep in touch with customers, followers, or members in recent years. It's a great way to share your latest news, product updates, or upcoming events. Substack has probably been the biggest newsletter success story in recent years, but plenty of other

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Data of the Week

Why Do Companies Fail In Data-Driven Decision Making Members Public

> According to Accenture and Qlik's research, 60 to 73 percent of all enterprise data is never analyzed. (Link to research: The Human Impact of Data Literacy [https://www.accenture.com/_acnmedia/PDF-115/Accenture-Human-Impact-Data-Literacy-Latest.pdf] ) This means the majority of the company's data aren't analyzed. Therefore, it is very likely that

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Data of the Week

Growing Data Market for Marketing Members Public

Advertising and marketing are all about getting your message to the right people in a way that they understand. You want to stand out from the crowd and be unique. To do this, you need to know your target audience, where data comes in handy. It gives you information on

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Data of the Week

Current state of marketing budget and what marketers need to know Members Public

Great marketing talents have been hard to come in recent years. Companies are even paying for job seekers to have interviewers. Source: https://www.wired.com/story/great-resignation-perks-tech/Marketers looking to pursue a career in marketing would be curious to know what their budget would look like in the context

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Kris
Data of the Week