Data of the Week

Where heavy podcast listeners consume audio content Members Public

If you're one of the many Americans who listen to podcasts for more than five hours a week, you're likely podcasting on YouTube. The below data shows that – > the leading podcast platform among heavy podcast listeners is YouTube, with 55% tuning there. In second and third place are Spotify and

Kris
Kris
Data of the Week

Substack: Growing Subscription Newsletter and Email Trend Members Public

The newsletter has become an increasingly popular way to keep in touch with customers, followers, or members in recent years. It's a great way to share your latest news, product updates, or upcoming events. Substack has probably been the biggest newsletter success story in recent years, but plenty of other

Kris
Kris
Data of the Week

Why Do Companies Fail In Data-Driven Decision Making Members Public

> According to Accenture and Qlik's research, 60 to 73 percent of all enterprise data is never analyzed. (Link to research: The Human Impact of Data Literacy [https://www.accenture.com/_acnmedia/PDF-115/Accenture-Human-Impact-Data-Literacy-Latest.pdf] ) This means the majority of the company's data aren't analyzed. Therefore, it is very likely that

Kris
Kris
Data of the Week

Growing Data Market for Marketing Members Public

Advertising and marketing are all about getting your message to the right people in a way that they understand. You want to stand out from the crowd and be unique. To do this, you need to know your target audience, where data comes in handy. It gives you information on

Kris
Kris
Data of the Week

Current state of marketing budget and what marketers need to know Members Public

Great marketing talents have been hard to come in recent years. Companies are even paying for job seekers to have interviewers. Source: https://www.wired.com/story/great-resignation-perks-tech/Marketers looking to pursue a career in marketing would be curious to know what their budget would look like in the context

Kris
Kris
Data of the Week

Meta’s mobile ad spend growth on iOS declines but not for Android Members Public

Every marketer is worried about what's happening with Meta. They ask themselves, should I worry about Meta's ad platform and its existence as their company valuation tank as a marketer? Source: https://www.bloomberg.com/news/articles/2022-02-18/meta-s-collapse-is-unmatched-in-the-era-of-big-tech-tech-watch Why should marketers like you care? * The decline of Meta shares

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Kris
Data of the Week

Top 4 Social Media Platforms To Reach Today’s Consumers Members Public

Key observations on declining Google search interest for major social media platforms It is common for people to use Google and directly type the name of the social media platform to get the website even though people could type the domain directly into the browser. That is a strange phenomenon,

Kris
Kris
Data of the Week

Facebook active users declining - What it means for marketers Members Public

Only 27% of teens are using Facebook. They are leaving. 😬 When Facebook was at its peak in the early 2010s, almost every teenager used to have an account. But now? Not so much. Only 27 percent of those surveyed by Piper Sandler said they were active users. Before the whole

Kris
Kris
Data of the Week