About ZoomMetrix.com

I provide resources to help marketers connect with analytics and technological ideas so that business person could improve business outcomes.

Zoommetrix.com is brought to you by Kris Irizawa.  I’ve been working with data for more than 14 years.  My experience comes from working with data and web related projects in financial securities, consumer electronics, marketing agencies, and tech industries.  

I started my career working as a BI analyst in a financial security company in Japan. After that, I moved back to home in Los Angeles, working at interactive marketing agencies as a marketing analyst. Recently, I’ve lived in Silicon Valley for 9 years working in tech as a digital analytics manager.

As a data expert in marketing, I enjoy analyzing data to bring actionable insights and help businesses move forward while learning various online strategies, challenges, and application of tools.  

The views expressed on this blog are mine and do not represent my employer’s views.

My goal is to share my professional experience in marketing analytics and really help those who want to get started with analytics online.  Technology is getting more complex as there are more things business owners need to consider and manage.  Not to mention the changes that happen in technology, especially in digital domain where new tools are constantly evolving.

My hope is this will translate into something where I can continue to improve, so I can further get better in helping others.

I am open to suggestions and comments, so please feel free to drop me a message: @ZoomMetrix