Marketing Strategy

How data driven decision making is important for marketers Members Public

Data is a critical resource for businesses and organizations, as it helps to drive decision making and improve business performance. By using data-driven decision making techniques, managers can make better-informed decisions aligned with their organization's objectives and strategies. This can help to maximize efficiency, enhance productivity, and improve overall performance.

Kris
Kris
Marketing Strategy

Simple Way to Identify Qualified Visits to Your Website Members Public

The term "Qualified Visits" is a word thrown around a lot by marketers. However, it has to be defined by you and your business. What Qualified Visits meanTo give you a better sense of what it would mean to you and your business in marketing analytics, qualified visitors are site

Kris
Kris
Marketing Strategy

Digital Analytics Roadmap for Marketing Members Public

I'll share the marketing digital analytics roadmap I built at work in this post. It may be good to evaluate where you're on the roadmap and assess whether it aligns with your current state. Usually, a team changes a lot in a company, maybe within a year, if not in

Kris
Kris
Marketing Strategy

3 Content Marketing Challenges Marketers Must Overcome Members Public

In this article, I'll be highlighting some serious issue B2B marketers are facing for their content marketing efforts. The data I referenced in this article is from LinkedIn and Edelman's "2021 B2B Thought Leadership Impact Study". Reference From that research, I've selected few data that I think are key to

Kris
Kris
Marketing Strategy

Funding in FinTech Hit Record Level - How You Can Prepare Your Business Members Public

The year 2021 has seen an unprecedented number of companies investing in Cryptocurrencies and Blockchain. The total funding reached $131.5 billion, the highest level since 2017. This increase can be attributed to various factors, including increased interest in Cryptocurrencies, NFT, and Blockchain adoption beyond the niche crypto enthusiasts. Fintechs

Kris
Kris
Marketing Strategy

eCommerce share peaked, likely to dip, and here is why Members Public

In 2020, 18% of all retail sales were done online. This number is expected to be 21.8% in 2024. When people shop online, they usually spent 3.5 trillion U.S dollars annually worldwide in 2019. Source: https://www.statista.com/statistics/534123/e-commerce-share-of-retail-sales-worldwide/Today, the fastest-growing market for

Kris
Kris
Marketing Strategy

Examples of Website Objectives and Outcomes Members Public

This post will introduce some examples of an analytics matrix that lists website objectives and business outcomes. The three specific desired business outcomes from a website are:Increased RevenueReduced CostsImproved Customer Satisfaction and LoyaltyThe three main business objectives for making a website are:Reach your audience and engage themYou need

Kris
Kris
Marketing Strategy

3 Common Traps Marketers Fall into with Data Members Public

I’ve had the opportunity of working with many marketers from various industries and enterprises. I can tell you that all marketers are aware that data is an integral part of data-driven marketing in the current day in age. However, I’ve learned that many marketers fall into at least

Kris
Kris
Marketing Strategy