Marketing Strategy

8 Tips for Working With a Marketing Agency and Achieving Great Results Members Public

Digital advertising agencies have become essential to many businesses, providing the necessary support and expertise to create successful campaigns. Working with a digital ad agency can be rewarding and challenging, so knowing some best practices for creating a great working experience is important. Here are eight key elements that can

Kris
Kris
Marketing Strategy

How BtoB Marketing Budget Will Change in 2023 for Tech Companies Members Public

It's no secret that the economy is facing an uncertain future. 2023 is looking particularly grim, with many businesses struggling and facing a major cutback in their marketing budgets. BtoB companies are no exception to this, and they are already beginning to make changes. For example, instead of focusing on

Kris
Kris
Marketing Strategy

How data driven decision making is important for marketers Members Public

Data is a critical resource for businesses and organizations, as it helps to drive decision making and improve business performance. By using data-driven decision making techniques, managers can make better-informed decisions aligned with their organization's objectives and strategies. This can help to maximize efficiency, enhance productivity, and improve overall performance.

Kris
Kris
Marketing Strategy

Simple Way to Identify Qualified Visits to Your Website Members Public

The term "Qualified Visits" is a word thrown around a lot by marketers. However, it has to be defined by you and your business. What Qualified Visits mean To give you a better sense of what it would mean to you and your business in marketing analytics, qualified visitors are

Kris
Kris
Marketing Strategy

Digital Analytics Roadmap for Marketing Members Public

I'll share the marketing digital analytics roadmap I built at work in this post. It may be good to evaluate where you're on the roadmap and assess whether it aligns with your current state. Usually, a team changes a lot in a company, maybe within a year, if not in

Kris
Kris
Marketing Strategy

3 Content Marketing Challenges Marketers Must Overcome Members Public

In this article, I'll be highlighting some serious issue B2B marketers are facing for their content marketing efforts. The data I referenced in this article is from LinkedIn and Edelman's "2021 B2B Thought Leadership Impact Study". Reference From that research, I've selected few data that I think are key to

Kris
Kris
Marketing Strategy

Funding in FinTech Hit Record Level - How You Can Prepare Your Business Members Public

The year 2021 has seen an unprecedented number of companies investing in Cryptocurrencies and Blockchain. The total funding reached $131.5 billion, the highest level since 2017. This increase can be attributed to various factors, including increased interest in Cryptocurrencies, NFT, and Blockchain adoption beyond the niche crypto enthusiasts. * Fintechs

Kris
Kris
Marketing Strategy

eCommerce share peaked, likely to dip, and here is why Members Public

In 2020, 18% of all retail sales were done online. This number is expected to be 21.8% in 2024. When people shop online, they usually spent 3.5 trillion U.S dollars annually worldwide in 2019. Source: https://www.statista.com/statistics/534123/e-commerce-share-of-retail-sales-worldwide/ Today, the fastest-growing market for

Kris
Kris
Marketing Strategy