Kris

I'm fascinated by how technology are transforming the marketing landscape, and I analyze those dynamics and trends to help businesses make better strategic decisions.

Why Your SEO Traffic Tanked Overnight And How to Fix It Members Public

SEO traffic dropping but rankings are stable? Learn why AI features, SERP changes, and evolving user behavior are affecting your clicks—and how to adapt.

Kris
Kris
Marketing Strategy

Lessons to Learn from Vuori's Marketing Success Members Public

Learn Vuori’s marketing secrets, from DTC strategy to influencer campaigns. Explore lessons to boost your brand’s profitability and community engagement.

Kris
Kris
Marketing Strategy

More Than Just a Commodity: Selling Value in the Age of AI Marketing Members Public

Don't be a commodity. Be the solution. Uncover your agency's unique value and win clients by proving your impact.

Kris
Kris
Building An Agency

Marketers in the Age of AI: Adapt or Die Members Public

AI is reshaping marketing—and your job could be next. Are you ready to adapt, or will you be left behind? Learn the critical steps to safeguard your career before it’s too late.

Kris
Kris
Marketing Career

How to Measure and Track Marketing Effectiveness for Your Agency Members Public

Understanding the Importance of Measuring Marketing Effectiveness The Importance of Measuring Marketing Effectiveness for Entrepreneurs In the evolving digital marketing landscape, measuring effectiveness is not just a best practice—it's a necessity. For entrepreneurs and digital marketers, understanding the impact of your marketing campaigns is crucial for informed

Kris
Kris
Building An Agency

Establishing Your Agency's Online Presence Members Public

Understanding Your Agency's Online Presence Defining What an Online Presence Means for Your Agency An online presence encompasses all the ways your agency appears on the internet. This includes your website, social media profiles, content such as blogs and videos, and even mentions in online directories or review

Kris
Kris
Building An Agency

Creating a Winning Strategy and Budget for Your Agency Members Public

Starting and running a successful agency requires strategic planning, market analysis, and effective budgeting. This blog post provides entrepreneurs with a guide to developing a winning strategy and budget tailored to their agency's unique needs.  Understanding Your Agency's Unique Value Proposition (UVP) Defining Your Agency'

Kris
Kris
Building An Agency

Developing Your Agency's Brand Identity and Messaging Members Public

In the competitive world of digital marketing, a well-defined brand identity and compelling messaging are crucial for your agency's success. They help you stand out from competitors and build trust and recognition among clients. This article delves into the essential aspects of developing your agency's brand

Kris
Kris
Building An Agency