Kris

As a data journalist, I enjoy curating and analyzing marketing trends, and data. The things that fascinate me the most are the transforming business landscape due to evolving marketing technologies.

Salary in the US Is Rising - 3 Reasons Why Hiring Abroad Makes Sense Members Public

I returned from a three-week trip to Japan in July, and one of the key things I observed was the difference in cost. I'm reading that the wages in the US are rising for many reasons, but coming back from Japan, where the wages have been stagnant for decades, made

Kris
Kris
Marketing Career

How to Avoid Hiring Bad Marketers Members Public

You want to hire a great marketer to fill the job opening. But how do you spot a bad marketer? Since poor hires can result in lost productivity and expenses in hiring, and training replacements, many hiring managers like you would like to know how to identify a bad marketer.

Kris
Kris
Marketing Career

How data driven decision making is important for marketers Members Public

Data is a critical resource for businesses and organizations, as it helps to drive decision making and improve business performance. By using data-driven decision making techniques, managers can make better-informed decisions aligned with their organization's objectives and strategies. This can help to maximize efficiency, enhance productivity, and improve overall performance.

Kris
Kris
Marketing Strategy

20 skills required to succeed in a RevOps career Members Public

As the business becomes increasingly complex and fast-paced, the demand for professionals with RevOps expertise is growing. But what exactly is RevOps? In a nutshell, RevOps is a combination of people, processes, and technology that helps organizations optimize their revenue operations. Source: https://fourweekmba.com/revops/A successful RevOps career

Kris
Kris
Marketing Career

Why GA4 may not be the right tool for you Members Public

This article will highlight some of the key points around cloud storage and advertising tag integration. These two areas are an area where some marketers may not find the new GA4 suitable to them. I'll break down some of thinking how marketers could over come that concerns. Also, I will

Kris
Kris
MarTech

5 Tips for a Successful Onboarding Experience To Jump Start Your Career Members Public

Here are three interesting data I found regarding onboarding a new hire. 1. More than one-third of employers don't have a thorough, structured onboarding process for new hires. Source [https://www.businessnewsdaily.com/9936-consequences-poor-onboarding.html] 2. Almost 88% of workers who have a bad experience during their onboarding say that

Kris
Kris
Marketing Career

Where heavy podcast listeners consume audio content Members Public

If you're one of the many Americans who listen to podcasts for more than five hours a week, you're likely podcasting on YouTube. The below data shows that – > the leading podcast platform among heavy podcast listeners is YouTube, with 55% tuning there. In second and third place are Spotify and

Kris
Kris
Data of the Week

Substack: Growing Subscription Newsletter and Email Trend Members Public

The newsletter has become an increasingly popular way to keep in touch with customers, followers, or members in recent years. It's a great way to share your latest news, product updates, or upcoming events. Substack has probably been the biggest newsletter success story in recent years, but plenty of other

Kris
Kris
Data of the Week