Kris

As a data journalist, I enjoy curating and analyzing marketing trends, and data. The things that fascinate me the most are the transforming business landscape due to evolving marketing technologies.

Only 42% of Marketing Technology Stack Are Utilized Members Public

Gartner Survey Finds Marketers Utilize Just 42% of Their Martech Stack Capabilities Gartner surveyed 324 marketers in May and June 2022 to determine the state of marketing technology acquisition, adoption and use. CMOs reported allocating a quarter of their entire marketing expense budgets to marketing technologies in 2022. Despite turbulent

Kris
Kris
Data of the Week

Americans don't care about live commerce Members Public

Most US adults don’t know or care about livestream or video commerce The majority of US adults are not interested in or familiar with buying via livestream or video. Just 17% have made a purchase this way, and only 6% do so regularly. Those shoppers are more likely to

Kris
Kris
Data of the Week

2022 marketing budgets have climbed to 9.5%. What about 2023? Members Public

According to early 2022 Gartner's Annual CMO Spend Survey, marketing budgets as a percentage of company revenue have climbed from 6.4% to 9.5% in 2022. 2023 will be a pivotal year for marketing leaders. The pandemic has forced many organizations to re-evaluate their marketing strategies and budgets. As

Kris
Kris
Data of the Week

Global ecommerce sales to drop for the first time in history Members Public

Marketers, brace yourselves: global ecommerce sales are predicted to drop for the first time ever. Global ecommerce sales are expected to drop for the first time in history this year, according to a new report. According to the Statista Digital Market Outlook, global macro-economic factors have caused a revenue drop

Kris
Kris
Data of the Week

5 Key Points About Business Intelligence Tools For Marketers Members Public

What is Business Intelligence? Business intelligence (BI) is a broad category of computer software applications used to collect, integrate, analyze, and present business information. BI tools help organizations make better decisions by providing timely, accurate, and actionable insights into their business operations. Many BI tools are available on the market,

Kris
Kris
MarTech

TikTok Growth in Social Commerce Buyer Share and Influencer Marketing Spend Members Public

This year, more than 60% of social media users aged 14 and older in the US will make a purchase through one of these platforms. Roughly 40% will make a purchase through Instagram, while TikTok is expected to see the fastest growth, with nearly 1 in 4 social buyers in

Kris
Kris
Data of the Week

What marketers need to know about Google FLoC Members Public

What is FLoC? Google saw a need to create advertising solutions to circumvent ad platforms from developing other, more invasive ways of tracking. The outcome was Federated Learning or Cohorts (FLoC), where instead, individual cookies are aggregated at the cohort level and passed between sites and platforms. With FLoc, each

Kris
Kris
Analytics

Consumers are shifting priorities toward value to stretch their dollars Members Public

Here is an interesting data from Google. According to the insights, people are still looking for small luxuries, but they are changing the way they spend their money to get the most value. For example, as people continue to travel during the summer, they are searching for quality experiences that

Kris
Kris
Data of the Week