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A key to converting customer behavior to a business is by proper planning of your strategies against defined objectives and goals.
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Marketing is a powerful force for any company. Understanding the power of marketing analytics and how to use them correctly can give you an edge in your business. Gartner’s 2020 Marketing Data and Analytics Survey shows that many marketing executives don’t think the data is helpful. Fifty-four percent of senior marketing respondents in this survey…
I’ve had the opportunity of working with many marketers from various industries and enterprises. I can tell you that all marketers are aware that data is an integral part of data-driven marketing in the current day in age. However, I’ve learned that many marketers fall into at least one of three traps when it comes…
What skills are needed to work in marketing analytics? They might be a little different than what you think. Marketing professionals need analytical skills, such as data visualization and statistical analysis, but they also need more creative skills like storytelling, copywriting, and content strategy. In this post, we’ll tell you which key skills will help…
What is digital analytics for marketing The digital world has come a long way in the last decade. However, today’s businesses have to be digitally savvy if they want any chance of success. For many companies, this can seem like an uphill battle. With so much going on, it can be hard to keep your…
I started my career in a financial securities company working in data processing automation for securities trading for institutional clients. Around 2005 when the blog was taking off, Google Analytics was launched. It was a game-changing event for me. I had been thinking about what I wanted to do next with my career. One of…
It is important to have a skill set that will keep one ahead of the game in any career. This is especially true in marketing. One of the most valuable skills for marketers today is data skills. Data has become an integral part of many companies, and having these skills can help you stand out…
Essential Tools for Marketers
These are some apps that I use, and I think you can benefit by using them as well.
Google App Suite
A must have app for running online business
Speed Up Your WordPress Now!
Most popular web analytics tool
Increase Your Website Conversions
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