👋 Welcome to ZoomMetrix!

Hi, I'm Kris. I have over 20 years of experience working with data, most of which I've spent in marketing. I've worked in a lot of different industries, like financial securities, consumer electronics, and marketing agencies.

As a data expert in marketing, I understand how to analyze data to bring out insights that can help businesses move forward. I also know a lot about online marketing strategies and the application of tools.

My goal is to share my professional experience and views in order to help marketers who want to get started with data-driven marketing, and make progress in their own businesses.

I hope that by doing this, I can continue learning and improve so that I can better help others.

-- Kris | Follow me at @zoommetrix


Recent Posts

How to Measure and Track Marketing Effectiveness for Your Agency Members Public

Understanding the Importance of Measuring Marketing Effectiveness The Importance of Measuring Marketing Effectiveness for Entrepreneurs In the evolving digital marketing landscape, measuring effectiveness is not just a best practice—it's a necessity. For entrepreneurs and digital marketers, understanding the impact of your marketing campaigns is crucial for informed

Kris
Kris
Building An Agency

Establishing Your Agency's Online Presence Members Public

Understanding Your Agency's Online Presence Defining What an Online Presence Means for Your Agency An online presence encompasses all the ways your agency appears on the internet. This includes your website, social media profiles, content such as blogs and videos, and even mentions in online directories or review

Kris
Kris
Building An Agency

Creating a Winning Strategy and Budget for Your Agency Members Public

Starting and running a successful agency requires strategic planning, market analysis, and effective budgeting. This blog post provides entrepreneurs with a guide to developing a winning strategy and budget tailored to their agency's unique needs.  Understanding Your Agency's Unique Value Proposition (UVP) Defining Your Agency'

Kris
Kris
Building An Agency

Developing Your Agency's Brand Identity and Messaging Members Public

In the competitive world of digital marketing, a well-defined brand identity and compelling messaging are crucial for your agency's success. They help you stand out from competitors and build trust and recognition among clients. This article delves into the essential aspects of developing your agency's brand

Kris
Kris
Building An Agency

Managing Employee Relationships and Conflict Resolution Members Public

In the dynamic world of entrepreneurship, mastering the art of managing employee relationships and resolving conflicts is as crucial as any business strategy. It's a nuanced dance between fostering a positive work environment and addressing inevitable disagreements constructively. This post dives deep into effective communication, conflict resolution strategies,

Kris
Kris
Building An Agency