👋 Welcome to ZoomMetrix!

Hi, I'm Kris. I have over 20 years of experience working with data, most of which I've spent in marketing. I've worked in a lot of different industries, like financial securities, consumer electronics, and marketing agencies.

As a data expert in marketing, I understand how to analyze data to bring out insights that can help businesses move forward. I also know a lot about online marketing strategies and the application of tools.

My goal is to share my professional experience and views in order to help marketers who want to get started with data-driven marketing, and make progress in their own businesses.

I hope that by doing this, I can continue learning and improve so that I can better help others.

-- Kris | Follow me at @zoommetrix



Recent Posts

Only 42% of Marketing Technology Stack Are Utilized Members Public

Gartner Survey Finds Marketers Utilize Just 42% of Their Martech Stack Capabilities Gartner surveyed 324 marketers in May and June 2022 to determine the state of marketing technology acquisition, adoption and use. CMOs reported allocating a quarter of their entire marketing expense budgets to marketing technologies in 2022. Despite turbulent

Kris
Kris
Data of the Week

Americans don't care about live commerce Members Public

Most US adults don’t know or care about livestream or video commerce The majority of US adults are not interested in or familiar with buying via livestream or video. Just 17% have made a purchase this way, and only 6% do so regularly. Those shoppers are more likely to

Kris
Kris
Data of the Week

2022 marketing budgets have climbed to 9.5%. What about 2023? Members Public

According to early 2022 Gartner's Annual CMO Spend Survey, marketing budgets as a percentage of company revenue have climbed from 6.4% to 9.5% in 2022. 2023 will be a pivotal year for marketing leaders. The pandemic has forced many organizations to re-evaluate their marketing strategies and budgets. As

Kris
Kris
Data of the Week

Global ecommerce sales to drop for the first time in history Members Public

Marketers, brace yourselves: global ecommerce sales are predicted to drop for the first time ever. Global ecommerce sales are expected to drop for the first time in history this year, according to a new report. According to the Statista Digital Market Outlook, global macro-economic factors have caused a revenue drop

Kris
Kris
Data of the Week

5 Key Points About Business Intelligence Tools For Marketers Members Public

What is Business Intelligence? Business intelligence (BI) is a broad category of computer software applications used to collect, integrate, analyze, and present business information. BI tools help organizations make better decisions by providing timely, accurate, and actionable insights into their business operations. Many BI tools are available on the market,

Kris
Kris
MarTech