👋 Welcome to ZoomMetrix!

Hi, I'm Kris.  I’ve been working with data over two decades.  My experience comes from working in marketing and various data projects in financial securities, consumer electronics, marketing agencies, and tech industries.

As a data expert in marketing, I enjoy analyzing data to bring actionable insights and help businesses move forward while learning various online strategies, challenges, and application of tools.

My goal is to share my professional experience in marketing and really help those who want to get started with data-driven marketing online.  Technology is getting more complex as there are more things business owners need to consider and manage.  

My hope is this will translate into something where I can continue to improve, so I can further get better in helping others.

-- Kris | Follow me at @zoommetrix



Recent Posts

Salary in the US Is Rising - 3 Reasons Why Hiring Abroad Makes Sense Members Public

I returned from a three-week trip to Japan in July, and one of the key things I observed was the difference in cost. I'm reading that the wages in the US are rising for many reasons, but coming back from Japan, where the wages have been stagnant for decades, made

Kris
Kris
Marketing Career

How to Avoid Hiring Bad Marketers Members Public

You want to hire a great marketer to fill the job opening. But how do you spot a bad marketer? Since poor hires can result in lost productivity and expenses in hiring, and training replacements, many hiring managers like you would like to know how to identify a bad marketer.

Kris
Kris
Marketing Career

How data driven decision making is important for marketers Members Public

Data is a critical resource for businesses and organizations, as it helps to drive decision making and improve business performance. By using data-driven decision making techniques, managers can make better-informed decisions aligned with their organization's objectives and strategies. This can help to maximize efficiency, enhance productivity, and improve overall performance.

Kris
Kris
Marketing Strategy

20 skills required to succeed in a RevOps career Members Public

As the business becomes increasingly complex and fast-paced, the demand for professionals with RevOps expertise is growing. But what exactly is RevOps? In a nutshell, RevOps is a combination of people, processes, and technology that helps organizations optimize their revenue operations. Source: https://fourweekmba.com/revops/A successful RevOps career

Kris
Kris
Marketing Career

Why GA4 may not be the right tool for you Members Public

This article will highlight some of the key points around cloud storage and advertising tag integration. These two areas are an area where some marketers may not find the new GA4 suitable to them. I'll break down some of thinking how marketers could over come that concerns. Also, I will

Kris
Kris
MarTech