👋 Welcome to ZoomMetrix!

Hi, I'm Kris. I have over 20 years of experience working with data, most of which I've spent in marketing. I've worked in a lot of different industries, like financial securities, consumer electronics, and marketing agencies.

As a data expert in marketing, I understand how to analyze data to bring out insights that can help businesses move forward. I also know a lot about online marketing strategies and the application of tools.

My goal is to share my professional experience and views in order to help marketers who want to get started with data-driven marketing, and make progress in their own businesses.

I hope that by doing this, I can continue learning and improve so that I can better help others.

-- Kris | Follow me at @zoommetrix


Recent Posts

Finding a Marketing Job During Recession Members Public

Finding a marketing job in a recession can be difficult but possible. As the economy changes, so does the job market. As you can see form layoffs.fyi layoff chart below, the number of employees being impacted by recent company restructuring is massive. Although the chart doesn't provide layoffs by

Kris
Kris
Marketing Career

How Marketers Need to Embrace ChatGPT in the Era of AI Members Public

ChatGPT's growth in the marketing and advertising space is undeniable. It's quickly becoming the go-to tool for marketers to increase productivity, streamline processes, and better engage audiences. But as with any new technology, there are a few things marketers need to keep in mind if they want to make the

Kris
Kris
Marketing Strategy

Should I be a marketing manager? Members Public

What to be expected from the marketing manager role If you are considering becoming a marketing manager, there are several factors to consider. First, as a marketing manager, you will create and implement effective promotional strategies to help your organization succeed in the marketplace. You will need to have an

Kris
Kris
Marketing Career

Tableau Market Share - Business Intelligence Tools Members Public

Overview of Tableau Solutions Tableau is a powerful data visualization tool that enables organizations to quickly and easily explore their data. It’s an intuitive solution that gives users deep insights into their data in seconds. It was founded in 2003 and has become one of the leading BI solutions

Kris
Kris
MarTech

Who hires marketing managers? Members Public

Small businesses, large corporations, non-profits, and government agencies hire marketing managers. Some of the most common employers include advertising agencies, PR firms, digital media companies, and online retailers. Companies may also hire marketing managers on a freelance or contract basis to help with specific projects or campaigns. Essentially, any organization

Kris
Kris
Marketing Career

Featured Posts

Join the Marketer Collective and Get Hired

A Checklist to evaluate if you qualify as a Marketing Analyst

Free Template - B2B Marketing Planning Sheet