👋 Welcome to ZoomMetrix!

Hi, I'm Kris. I've been working with data and marketing for over 20 years, in industries ranging from financial securities and consumer electronics to marketing agencies. This has given me a comprehensive understanding of the marketing landscape.

Through ZoomMetrix, I help you become a better data-driven marketer and advance your career. I achieve this by analyzing the latest marketing news, trends, and use cases and by sharing insights about data-driven marketing so that you can improve your business outcomes.

I empower you to stay ahead of the curve and reach your professional goals.

By sharing my experience, I also hope to continue learning and improving so I can better serve the community.

Subscribe today and stay ahead of the curve.

Kris

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Recent Posts

How Fanatics Achieved Dominant Growth: A Deep Dive into Their Marketing Members Public

Explore Fanatics' growth from e-commerce to a leading sports platform. Discover their v-commerce model, key partnerships, and data-driven strategy. Learn how they dominate the licensed sports market and expand into betting & collectibles

Kris
Kris
Marketing Strategy

Navigating Marketing Spend During a Downturn: Smart Budget Strategies That Drive Results Members Public

How should marketers navigate a recession? This article explores how economic downturns impact marketing budgets, why cutting too much can hurt your brand, and strategies to thrive during tough times. Discover lessons from businesses that succeeded in past recessions.

Kris
Kris
Marketing Strategy

Nike’s DTC Journey: Ambition, Challenges, and Realignment Members Public

Explore Nike's DTC evolution, recent struggles, and rebalancing strategy. Key lessons for marketers and businesses navigating the direct-to-consumer space.

Kris
Kris
Marketing Strategy

A Deep Dive Into Duolingo's Early Marketing Strategies Members Public

Discover how Duolingo’s “unhinged” approach, gamification, and organic tactics attracted millions of users and built a global brand. See what marketers can learn!

Kris
Kris
Marketing Strategy

How Digital Advertising Agencies Approach Client Reporting to Demonstrate Value Members Public

Explore how digital advertising agencies use tailored reports to showcase insights, drive results, and build trust with clients effectively.

Kris
Kris
Building An Agency