👋 Welcome to ZoomMetrix!

Hi, I’m Kris. I’ve spent more than 20 years in data-driven marketing, from financial securities and consumer electronics to agencies, and today I lead Eboost Consulting.

Every week brings a new AI launch, a new “game changer” and a new reason to wonder which of your skills still matter. Most of it is noise. Some of it will change how your team works, spends and gets measured, and the marketers who spot that early tend to be the ones who move ahead.

That’s what the AI Marketing Brief is for. Twice a week, I pick the AI news that matters to marketers and tell you what I’d do about it.

What you get:

  • The AI news worth your time, filtered from the noise
  • My take on what it means for your team, your budget and your career
  • Practical moves you can make this week

Free, twice a week, a few minutes to read. Unsubscribe anytime.

Subscribe today and stay ahead of the curve.

Kris


Recent Posts

Should you advertise in Reddit search results? Members Public

Test it if Reddit is where your buyers research. On November 3, 2026, Reddit began testing ads in its own search results with a limited group of advertisers, as Google's AI Mode cuts its traffic. Intent is the draw, but the bigger shift is that free reach on data-rich platforms is shrinking.

Kris
Kris
AI Marketing Brief

How can I see how often my brand appears in ChatGPT? Members Public

Soon, possibly straight from OpenAI. On November 6, 2026, Search Engine Land reported that OpenAI is testing ChatGPT business tools that show how often a business appears in ChatGPT answers and how many clicks it gets. It isn't live yet, but it would be the first first-party view of AI chat...

Kris
Kris
AI Marketing Brief

Can you use Adobe's marketing agent in ChatGPT or Claude? Members Public

Yes. On November 4, 2026, Adobe made CX Enterprise Coworker, its agentic AI for customer experience orchestration, available inside ChatGPT, Claude, Gemini for business, Microsoft Copilot and Databricks Genie. The bigger lesson for marketing leaders: the AI interface is becoming a commodity, and...

Kris
Kris
AI Marketing Brief

Are ChatGPT ads worth it compared to Google Ads? Members Public

Not until your own data says so. On November 5, 2026, Digiday reported that more than 6,000 brands now advertise on ChatGPT, but research found paid ChatGPT visits convert at 0.37% versus 1.17% for paid Google Search. ChatGPT ads deserve a measured test budget, not money pulled from proven...

Kris
Kris
AI Marketing Brief

The Industrialization of Creativity: Why Process is the New Competitive Advantage Members Public

This is a pivotal moment for our industry. The report you’ve shared is a masterclass in the structural shifts we are seeing at the enterprise level, and it aligns perfectly with my view: The "democratization" of AI tools means that the tools themselves are no longer the advantage.

Kris
Kris
Building An Agency