👋 Welcome to ZoomMetrix!

Hi, I'm Kris. I have over 20 years of experience working with data, most of which I've spent in marketing. I've worked in a lot of different industries, like financial securities, consumer electronics, and marketing agencies.

As a data expert in marketing, I understand how to analyze data to bring out insights that can help businesses move forward. I also know a lot about online marketing strategies and the application of tools.

My goal is to share my professional experience and views in order to help marketers who want to get started with data-driven marketing, and make progress in their own businesses.

I hope that by doing this, I can continue learning and improve so that I can better help others.

-- Kris | Follow me at @zoommetrix


Recent Posts

7 Reasons Why Power BI is the Best Choice for You Members Public

As a marketing leader, you always consider growth, revenue, and increasing market share. You want to make data-driven decisions, so you need access to accurate and timely information. Business intelligence (BI) tools can help you achieve that, and Microsoft Power BI is a popular option. Microsoft Power BI is a

Kris
Kris
Analytics

Product Analytics vs Marketing Analytics: Key Differences Explained Members Public

As marketers, we are often exposed to various terminologies aligned with data and analytics. Two common terms that we come across are Product Analytics and Marketing Analytics. While these terms are sometimes used interchangeably, they have distinct differences. Understanding these differences is significant as it helps marketers make more informed

Kris
Kris
Marketing Career

Common Skills Possessed by Successful Marketers Members Public

I have worked with many marketers and came to recognize something important that you should know as a marketer. Also it is interesting find some stats from pre-pandemic year that 90+ percent of companies are having difficulty finding marketing talent. So it is clear every business will have a strong

Kris
Kris
Marketing Career

Data Analyst vs. Data Engineer: What's the Difference? Members Public

In today's world of information and technology, data plays a crucial role in decision-making, consequently affecting businesses' growth. However, the increasing amount of data generated daily requires sophisticated technologies to obtain valuable insights. This is where data analysts and engineers come in, providing businesses with the necessary means to convert

Kris
Kris
Marketing Career

How AI is Going to Disrupt the Marketing Industry and Your Job Members Public

The marketing industry is undergoing a significant change, and artificial intelligence (AI) is driving this evolution. With AI, marketers can obtain deeper insights into consumer behavior, automate tasks once done manually, and take advantage of emerging trends more accurately. AI will significantly impact how marketing teams operate in the future,

Kris
Kris
Marketing Career

Featured Posts

Join the Marketer Collective and Get Hired

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