Welcome to ZoomMetrix!
Sharing marketing technology information and analytics approach help marketers solve their business challenges. Get valuable updates now!
Know what success looks like
A key to converting customer behavior to a business is by proper planning of your strategies against defined objectives and goals.
My hope is, what I share through this site will inspire you with ideas in better planning and usage of digital marketing data to your online business.
Join our newsletter and receive updates on marketing technology trend!
3 Common Traps Marketers Fall into with Data
I’ve had the opportunity of working with many marketers from various industries and enterprises. I can tell you that all marketers are aware that data is an integral part of data-driven marketing in the current day in age. However, I’ve learned that many marketers fall into at least one of three traps when it comes…
Continue Reading 3 Common Traps Marketers Fall into with Data
Top 5 Skills That Help You Get a Marketing Analytics Jobs
What skills are needed to work in marketing analytics? They might be a little different than what you think. Marketing professionals need analytical skills, such as data visualization and statistical analysis, but they also need more creative skills like storytelling, copywriting, and content strategy. In this post, we’ll tell you which key skills will help…
Continue Reading Top 5 Skills That Help You Get a Marketing Analytics Jobs
What is Digital Analytics for Marketing
What is digital analytics for marketing The digital world has come a long way in the last decade. However, today’s businesses have to be digitally savvy if they want any chance of success. For many companies, this can seem like an uphill battle. With so much going on, it can be hard to keep your…
How Digital Analytics Built My Marketing Career
I started my career in a financial securities company working in data processing automation for securities trading for institutional clients. Around 2005 when the blog was taking off, Google Analytics was launched. It was a game-changing event for me. I had been thinking about what I wanted to do next with my career. One of…
Continue Reading How Digital Analytics Built My Marketing Career
Why data skills is important for a marketer’s career
It is important to have a skill set that will keep one ahead of the game in any career. This is especially true in marketing. One of the most valuable skills for marketers today is data skills. Data has become an integral part of many companies, and having these skills can help you stand out…
Continue Reading Why data skills is important for a marketer’s career
Google Analytics: A Closer Examination of Issues with the Current State
Google Analytics’ Universal Analytics is one of the most popular analytics tools for business owners and marketers. It’s free, easy to use, and widely available. But this tool was made when websites were brochures with text—simple places without any depth or sophistication. Google Analytics was built to measure page views and website visits. We cannot…
Continue Reading Google Analytics: A Closer Examination of Issues with the Current State
Essential Tools for Marketers
These are some apps that I use, and I think you can benefit by using them as well.
Google App Suite
A must have app for running online business
WP Engine
Speed Up Your WordPress Now!
Google Analytics
Most popular web analytics tool
Increase Your Website Conversions
Get your FREE cheat sheet: "5 Steps to Building a Profitable Website Using Marketing Technology"