👋 Welcome to ZoomMetrix!

Hi, I’m Kris. I’ve spent more than 20 years in data-driven marketing, from financial securities and consumer electronics to agencies, and today I lead Eboost Consulting.

Every week brings a new AI launch, a new “game changer” and a new reason to wonder which of your skills still matter. Most of it is noise. Some of it will change how your team works, spends and gets measured, and the marketers who spot that early tend to be the ones who move ahead.

That’s what the AI Marketing Brief is for. Twice a week, I pick the AI news that matters to marketers and tell you what I’d do about it.

What you get:

  • The AI news worth your time, filtered from the noise
  • My take on what it means for your team, your budget and your career
  • Practical moves you can make this week

Free, twice a week, a few minutes to read. Unsubscribe anytime.

Subscribe today and stay ahead of the curve.

Kris


Recent Posts

Are ChatGPT ads worth it compared to Google Ads? Members Public

Not until your own data says so. On November 5, 2026, Digiday reported that more than 6,000 brands now advertise on ChatGPT, but research found paid ChatGPT visits convert at 0.37% versus 1.17% for paid Google Search. ChatGPT ads deserve a measured test budget, not money pulled from proven...

Kris
Kris
AI Marketing Brief

The Industrialization of Creativity: Why Process is the New Competitive Advantage Members Public

This is a pivotal moment for our industry. The report you’ve shared is a masterclass in the structural shifts we are seeing at the enterprise level, and it aligns perfectly with my view: The "democratization" of AI tools means that the tools themselves are no longer the advantage.

Kris
Kris
Building An Agency

Why High-Income Households and Millennials are Fueling Retail Resiliency in 2025 Members Public

High-Income Households and Millennials are Fueling Retail Resiliency in 20250:00/93.8840631× As a marketer with over two decades in the trenches, I’ve learned to be skeptical of broad economic narratives. My experience tells me that aggregate data, while useful, can often mask the most important truths.

Kris
Kris
Data of the Week

The Great Marketing Reset: Why AI is Amplifying, Not Replacing, Your Job Members Public

Explore AI's impact on the marketing job market. Learn about new roles, the need for upskilling, and how to use AI to secure your career and thrive.

Kris
Kris
Marketing Career

Airtable for Marketers: The Strategic Advantage in the Age of AI Members Public

Why Airtable is the Marketer's Secret Weapon for the Age of AI In my 20 years of experience in data-driven marketing, I’ve seen a lot of tools come and go. Many are just variations on a theme, promising to simplify a complex process but ultimately falling

Kris
Kris
MarTech