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Sharing marketing technology information and analytics approach help marketers solve their business challenges. Get valuable updates now!

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A key to converting customer behavior to a business is by proper planning of your strategies against defined objectives and goals.

My hope is, what I share through this site will inspire you with ideas in better planning and usage of digital marketing data to your online business.

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How to use Tableau to analyze Google Search Console data

Kris
February 25, 2017

In this video post, I have covered integrating how I have automatically pull Google Search Console data into Google Sheets, and then how I set up Tableau to analyze the Search console data. I have been using Tableau for a long time now. One of the great features of the latest version allows you to…

Continue Reading How to use Tableau to analyze Google Search Console data

How I used HotJar Recording feature to improve my conversion rate

Kris
February 7, 2017

As I was building out my site and adjusting the email sign up form, I didn’t realize my lightbox email sign up form code was still active and was executed through Google Tag Manager. What happened is, once you’re cookied the form is designed not to serve to returning visitors.  Given that I’m the owner…

Continue Reading How I used HotJar Recording feature to improve my conversion rate

Key Points To Know For Your Digital Marketing Strategy

Kris
December 7, 2016

Without a well-planned digital marketing strategy, you can invest a significant amount of money and resources and end up with little or no return on your investment. The problem is not with the marketing solutions themselves, as there are wide varieties available to help you build your brand, connect with customers and market at scale.…

Continue Reading Key Points To Know For Your Digital Marketing Strategy

micro moments and wins

Win the micro moments to be in front of your customers

Kris
December 3, 2016

Many brands are working hard to get int front of their consumers and wanting to win every “micro-moments” brand have with them. Ever thought about how users even get to search for something and eventually arrive at your website? We all do this in this age of the internet where we all use our smartphone…

Continue Reading Win the micro moments to be in front of your customers

analyzing data

Conversions are down. Data you need to analyze to avoid it.

Kris
November 25, 2016

Are you panicking because your website is driving fewer sales or conversions? The first thing you’ll need to do is open up your analytics tool and start digging into the issue. This article will talk about some of the key things to look for when your website stops performing. What to consider when you look…

Continue Reading Conversions are down. Data you need to analyze to avoid it.

Mobile Marketing

Mobile marketing – Only few marketers have strategies set

Kris
August 21, 2016

I wanted to share some of these stats around mobile, to get marketers thinking and improve mobile moment.  Very few marketers are investing in mobile marketing while the whole world has moved on to mobile as every data indicates.  It has already surpassed desktop in terms of time spent, being the key first touch point…

Continue Reading Mobile marketing – Only few marketers have strategies set

Essential Tools for Marketers

These are some apps that I use, and I think you can benefit by using them as well.

Google App Suite

A must have app for running online business

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WP Engine

Speed Up Your WordPress Now!

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Google Analytics

Most popular web analytics tool

Get an account

Increase Your Website Conversions

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