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Providing marketing technology information and analytics solutions to help marketers solve their data challenges. Get valuable updates now!
Know what success looks like
A key to converting customer behavior to a business is by proper planning of your strategies against defined objectives and goals.
My hope is, what I share through this site will inspire you with ideas in better planning and usage of digital marketing data to your online business.
Essential Tools for Marketers
These are some apps that I use, and I think you can benefit by using them as well.
Google App Suite
A must have app for running online business
WP Engine
Speed Up Your WordPress Now!
Google Analytics
Most popular web analytics tool
How to use Tableau to analyze Google Search Console data
In this video post, I have covered integrating how I have automatically pull Google Search Console data into Google Sheets, and then how I set up Tableau to analyze the Search console data. I have been using Tableau for a long time now. One of the great features of the latest version allows you to…
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How I used HotJar Recording feature to improve my conversion rate
As I was building out my site and adjusting the email sign up form, I didn’t realize my lightbox email sign up form code was still active and was executed through Google Tag Manager. What happened is, once you’re cookied the form is designed not to serve to returning visitors. Given that I’m the owner…
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Key Points To Know For Your Digital Marketing Strategy
Without a well-planned digital marketing strategy, you can invest a significant amount of money and resources and end up with little or no return on your investment. The problem is not with the marketing solutions themselves, as there are wide varieties available to help you build your brand, connect with customers and market at scale.…
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Win the micro moments to be in front of your customers
Many brands are working hard to get int front of their consumers and wanting to win every “micro-moments” brand have with them. Ever thought about how users even get to search for something and eventually arrive at your website? We all do this in this age of the internet where we all use our smartphone…
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Conversions are down. Data you need to analyze to avoid it.
Are you panicking because your website is driving fewer sales or conversions? The first thing you’ll need to do is open up your analytics tool and start digging into the issue. This article will talk about some of the key things to look for when your website stops performing. What to consider when you look…
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Mobile marketing – Only few marketers have strategies set
I wanted to share some of these stats around mobile, to get marketers thinking and improve mobile moment. Very few marketers are investing in mobile marketing while the whole world has moved on to mobile as every data indicates. It has already surpassed desktop in terms of time spent, being the key first touch point…
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