👋 Welcome to ZoomMetrix!

Hi, I'm Kris. I've been working with data and marketing for over 20 years, in industries ranging from financial securities and consumer electronics to marketing agencies. This has given me a comprehensive understanding of the marketing landscape.

Through ZoomMetrix, I help you become a better data-driven marketer and advance your career. I achieve this by analyzing the latest marketing news, trends, and use cases and by sharing insights about data-driven marketing so that you can improve your business outcomes.

I empower you to stay ahead of the curve and reach your professional goals.

By sharing my experience, I also hope to continue learning and improving so I can better serve the community.

Subscribe today and stay ahead of the curve.

Kris

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Recent Posts

Navigating Marketing Spend During a Downturn: Smart Budget Strategies That Drive Results Members Public

How should marketers navigate a recession? This article explores how economic downturns impact marketing budgets, why cutting too much can hurt your brand, and strategies to thrive during tough times. Discover lessons from businesses that succeeded in past recessions.

Kris
Kris
Marketing Strategy

Nike’s DTC Journey: Ambition, Challenges, and Realignment Members Public

Explore Nike's DTC evolution, recent struggles, and rebalancing strategy. Key lessons for marketers and businesses navigating the direct-to-consumer space.

Kris
Kris
Marketing Strategy

A Deep Dive Into Duolingo's Early Marketing Strategies Members Public

Discover how Duolingo’s “unhinged” approach, gamification, and organic tactics attracted millions of users and built a global brand. See what marketers can learn!

Kris
Kris
Marketing Strategy

How Digital Advertising Agencies Approach Client Reporting to Demonstrate Value Members Public

Explore how digital advertising agencies use tailored reports to showcase insights, drive results, and build trust with clients effectively.

Kris
Kris
Building An Agency

How Dollar Shave Club Disrupted the Razor Industry with a Game-Changing Strategy Members Public

Dollar Shave Club's bold marketing, led by their viral video, disrupted the razor industry, adding 12,000 subscribers in two days. With value-driven subscriptions and creative customer engagement, they built loyalty and forced giants like Gillette to adapt.

Kris
Kris
Marketing Strategy