👋 Welcome to ZoomMetrix!

Hi, I'm Kris. I've been working with data and marketing for over 20 years, in industries ranging from financial securities and consumer electronics to marketing agencies. This has given me a comprehensive understanding of the marketing landscape.

Through ZoomMetrix, I help you become a better data-driven marketer and advance your career. I achieve this by analyzing the latest marketing news, trends, and use cases and by sharing insights about data-driven marketing so that you can improve your business outcomes.

I empower you to stay ahead of the curve and reach your professional goals.

By sharing my experience, I also hope to continue learning and improving so I can better serve the community.

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Kris

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Recent Posts

Strategic Sparkle: Gorjana's Data-Driven Blueprint for Dominating the US Jewelry Scene Members Public

In my two decades advising marketing professionals and business leaders, I've seen countless brands attempt to crack the code of sustained growth. Few execute with the precision and strategic foresight I've observed in Gorjana. It’s particularly interesting to watch their expansion into affluent shopping districts

Kris
Kris
Marketing Strategy

Don't Waste Your Ad Spend: Why Organic Social is the Key to Paid Success Members Public

I’ve seen it countless times in my 20-plus years in marketing: a company gets excited about the targeting capabilities of paid social media, allocates a significant budget, and launches a campaign, only to be disappointed by the results. The click-through rates are low, the cost-per-acquisition is sky-high, and they

Kris
Kris
Marketing Strategy

Why Your Resume Gets Lost in an AI Black Hole And How to Get Hired Members Public

Your Resume is Going into a Black Hole. Here's How to Get Hired Anyway. If you’ve applied for an internship or a job recently, you probably know the feeling. You spend hours making your resume perfect, write a killer cover letter, hit "submit," and… nothing.

Kris
Kris
Marketing Career

Beyond the Click: Why Apple's Latest iOS 26 Privacy Changes Demand a New Marketing Playbook Members Public

Every year around June, I brace myself for Apple's Worldwide Developers Conference (WWDC). It’s become a ritual for marketers like me, not because we’re planning to code the next big app, but because we need to read the tea leaves. For years, WWDC has been the

Kris
Kris
Analytics

AI and Marketing ROI: 4 High-Impact Areas to Reinvest Your Time Members Public

Every conversation I have with marketing leaders seems to land on the same question lately: “What roles can AI replace?” While this might sound practical at first, this mindset often narrows the conversation too much, focusing solely on cost-cutting instead of opportunity. But here’s the thing. The true power

Kris
Kris
Marketing Strategy