👋 Welcome to ZoomMetrix!

Hi, I'm Kris. I've been working with data and marketing for over 20 years, in industries ranging from financial securities and consumer electronics to marketing agencies. This has given me a comprehensive understanding of the marketing landscape.

Through ZoomMetrix, I help you become a better data-driven marketer and advance your career. I achieve this by analyzing the latest marketing news, trends, and use cases and by sharing insights about data-driven marketing so that you can improve your business outcomes.

I empower you to stay ahead of the curve and reach your professional goals.

By sharing my experience, I also hope to continue learning and improving so I can better serve the community.

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Kris

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Recent Posts

The Industrialization of Creativity: Why Process is the New Competitive Advantage Members Public

This is a pivotal moment for our industry. The report you’ve shared is a masterclass in the structural shifts we are seeing at the enterprise level, and it aligns perfectly with my view: The "democratization" of AI tools means that the tools themselves are no longer the advantage.

Kris
Kris
Building An Agency

Why High-Income Households and Millennials are Fueling Retail Resiliency in 2025 Members Public

High-Income Households and Millennials are Fueling Retail Resiliency in 20250:00/93.8840631× As a marketer with over two decades in the trenches, I’ve learned to be skeptical of broad economic narratives. My experience tells me that aggregate data, while useful, can often mask the most important truths. It’

Kris
Kris
Data of the Week

The Great Marketing Reset: Why AI is Amplifying, Not Replacing, Your Job Members Public

Explore AI's impact on the marketing job market. Learn about new roles, the need for upskilling, and how to use AI to secure your career and thrive.

Kris
Kris
Marketing Career

Airtable for Marketers: The Strategic Advantage in the Age of AI Members Public

Why Airtable is the Marketer's Secret Weapon for the Age of AI In my 20 years of experience in data-driven marketing, I’ve seen a lot of tools come and go. Many are just variations on a theme, promising to simplify a complex process but ultimately falling short.

Kris
Kris
MarTech

Strategic Sparkle: Gorjana's Data-Driven Blueprint for Dominating the US Jewelry Scene Members Public

In my two decades advising marketing professionals and business leaders, I've seen countless brands attempt to crack the code of sustained growth. Few execute with the precision and strategic foresight I've observed in Gorjana. It’s particularly interesting to watch their expansion into affluent shopping districts

Kris
Kris
Marketing Strategy