👋 Welcome to ZoomMetrix!

Hi, I'm Kris. I've been working with data and marketing for over 20 years, in industries ranging from financial securities and consumer electronics to marketing agencies. This has given me a comprehensive understanding of the marketing landscape.

Through ZoomMetrix, I help you become a better data-driven marketer and advance your career. I achieve this by analyzing the latest marketing news, trends, and use cases and by sharing insights about data-driven marketing so that you can improve your business outcomes.

I empower you to stay ahead of the curve and reach your professional goals.

By sharing my experience, I also hope to continue learning and improving so I can better serve the community.

Subscribe today and stay ahead of the curve.

Kris

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Recent Posts

Social Media Metrics You MUST Monitor to Maximize Sales & ROI Members Public

Learn which actionable social media metrics to track daily to connect your strategy to business goals and prove ROI. Stop chasing likes, start driving results.

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Analytics

AG1’s Marketing Success Story: From Start-Up to $600M Business Members Public

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How Ritual's Success Can Inspire Marketers Members Public

As I’ve grown older, I’ve found myself paying closer attention to my health and wellness. Like so many others, I’ve realized that staying healthy is not just a goal—it’s a lifelong commitment. This shift in focus has naturally made me curious about the wellness industry

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5 Reasons I Believe Every Marketer Needs to Master Data Analytics Members Public

Learn why mastering analytics is a must for today’s marketers. Discover insights from a 20+ year expert and take your career to the next level with data.

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The Full-Time Decline: Why Marketing is Moving Toward the Gig Economy Members Public

Discover why companies are ditching full-time roles for freelancers and learn how marketers can adapt to the gig economy. Tipps included!

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