Marketing Strategy
Measure Advocacy and the Business Impact Paid Members Public
We’re living in a time when marketing is really interesting as new digital channel such as Social Media emerged as one of the key marketing channels. It allows marketers to better promote their brands and reach their audience. That said, it is imperative to measure advocacy as companies build
Measuring value by different segments Paid Members Public
Web Analytics could get pretty complicated especially when you start thinking about different segmentation ideas. The key question to ask is, what segments have the most value? It is imperative that we understand the segment with high value so that you can focus on measuring value by different segments. I
Optimizing Placements of Call to Action and Content Layout Paid Members Public
There is a cool tool offered from Google Labs that allows you to visualize browser window sizes for people who visit Google. Using your web analytics tool, you could know the percentage of visitors who are able to view key elements on your site when they land on the site.
KPIs and Tactics to Grow Returning and Loyal Site Visitors Paid Members Public
Customer satisfaction influences how consumers will purchase from your store again. Their satisfaction could influence their future behavior to purchase online, offline, recommend website, return to website, commit to a brand, and general retail satisfaction. In this article, I would like to focus on tactics to increase KPIs relating to
Remarketing with Email and Web Analytics Paid Members Public
I have seen some articles that mention some great findings and research from eMarketing and pitches from Email marketing solutions integrating with web analytics solutions to improve conversions by remarketing with email. What can we do from a web analytics perspective before jumping on to implementing remarketing with emails? In
Optimize Site Design for Best Screen Resolution and Increase Conversions Paid Members Public
What is your site visitors’ screen resolution? With an increase in sales for netbooks and laptops, your site might be experiencing an increase in site visitors with smaller screen resolutions. I hope you don’t underestimate the impact of screen resolutions on the conversion rate. I have seen many sites
Operational Metrics to Gain Insights on Customer Satisfaction for eCommerce Paid Members Public
In web analytics for eCommerce, we tend to discuss marketing and capabilities within the context of the tools that we use on daily basis and forget the bigger picture. Other than measuring the click-stream data, a lot of the web analytics tools are capable of integrating external data into the
How to Leverage Geographic Data and Increase the Reach Paid Members Public
I like looking at this “Map Overlay” within Google Analytics, but I always ask what I can do with this data. So here are a few questions that could come up when you look at the traffic from geo locations: * Which cities or countries have a great interest in the