Marketing Strategy

Converting customer behavior to business in marketing Members Public

In late October, I flew to New York to speak for Clicktale’s first conference on ‘Converting Customer Behavior to Business’. I have to say, it was awesome to be there to be part of the speaker along with Bryan Eisenberg and Seth Godin. I’d like to share with

Kris
Kris
Marketing Strategy

Building a growth hacking mindset and culture within a big company Members Public

I was reading some blogs covering the Growth Hacking event from Open Network Lab and took away with some thoughts around what Andy Johns has shared.  It is very interesting and impressive how the growth hackers in Silicon Valley has approached to find opportunities to optimize by testing while focusing

Kris
Kris
Marketing Strategy

Idea to Build Hypothesis to Test and Improve Business Performance Members Public

I read my friend’s Enomoto-san’s blog enmt.info [http://enmt.info/archives/1077#more-1077] (in Japanese) on ‘building hypothesis for growth hack’, and thought I shared his view and my quick thoughts on it.  The blog post outlines his experience around people asking him ‘how do you build

Kris
Kris
Marketing Strategy

Planning for Tag Management System TMS Implementation Members Public

Every online marketing related conferences seem to have at least one tag management system (TMS) vendor hosting a booth.  A lot of companies have deployed TMS, and if not, many are probably planning TMS as part of their digital analytics capabilities roadmap.  As of this writing, I have evaluated few

Kris
Kris
Marketing Strategy

Important A/B Testing Process You Want To Practice Members Public

In order to improve your website’s performance, you always want to be testing things.  It is very important that we marketers have an A/B testing process in place. In that A/B testing process, you’ll need to apply your data analysis and make your data work for

Kris
Kris
Marketing Strategy

Using visitor goal, department goal, and analytics in optimization planning Members Public

I was in a webinar hosted by Kissmetrics and Optimizely, and it was really insightful. I’d thought I share the key things I’ve learned that when I applied to your optimization practice will help generate a better result. First off, as most people who are in this optimization

Kris
Kris
Marketing Strategy

Generating awareness from YouTube and digital strategy expectations Members Public

I was at Google’s Think Shopper [https://www.thinkwithgoogle.com/insights/] event at Googleplex, and came to learn new digital tactics and marketing ideas on Google services. One of the thing that caught my attention is YouTube’s changing strategy to support media companies and individuals providing great content.

Kris
Kris
Marketing Strategy

5 Key Points To A Successful Landing Page Optimization Members Public

These 5 key points to a successful landing page optimization are definitely worth the time to ask yourself and review to do well in your website testing. Point 1:  Does the landing page has a single focused objective? A page like a Home Page tends to have all things for

Kris
Kris
Marketing Strategy