Digital advertising agencies have become essential to many businesses, providing the necessary support and expertise to create successful campaigns.
Working with a digital ad agency can be rewarding and challenging, so knowing some best practices for creating a great working experience is important.
Here are eight key elements that can help ensure smooth collaboration.
Establish clear expectations
Establish clear expectations to ensure everyone is on the same page and understands what is expected of them throughout the process. This includes setting deadlines, discussing project budgets and payment terms, outlining roles and responsibilities, and determining who will be responsible for final decisions.
The expectations you want to set are campaign objectives, business goals, creative direction, budget, and timeline. This will help you to get the most out of your collaboration with the digital advertising agency.
Make sure all parties agree to deadlines and deliverables before starting a project.
This helps ensure that all parties understand their roles and responsibilities, preventing any misunderstandings that can occur throughout the process.
Deliverables are very important, and it's important to ensure that both parties understand what each deliverable should include. This can help avoid any nasty surprises later on down the line.
You want to ensure the SOW (statement of work) is clear and concise. An SOW should include a timeline, budget, deliverables, roles, and other important details to ensure both parties are on the same page.
Baking in the deliverables and deadlines into the SOW helps to ensure that all expectations are met.
It eliminates any confusion about what is expected from each party.
Set up regular meetings or check-ins for updates and feedback opportunities. Stay in touch with your digital advertising agency throughout the process.
Regular communication is essential for keeping projects on track and can help address any potential issues before they become major problems.
Make sure both parties are aware of important dates and plan follow-ups prior to deadlines to ensure everyone is on the same page.
Communication is key, and it's important to ensure everyone is on the same page throughout the project.
Listen to the agency's recommendations and feedback
The digital advertising agency you choose should be an expert in their field, so it is essential to listen carefully to their advice and recommendations.
They should have insights and ideas that can help you get the most out of your campaigns, so it is important to consider their advice.
It's also important to provide feedback on what aspects of the campaign are working well and areas where the agency could make improvements. This will help ensure that both parties get the best possible outcome from the collaboration.
In my experience, the project outcome is not as successful when either client or agency is not a good listener.
Be transparent and honest
Open communication with your digital advertising agency will help build trust and ensure that you get the best possible results from your campaigns.
It's important, to be honest about what you can do, what you cannot do, and any potential changes that may arise throughout the project.
Be upfront about any issues and concerns you have, as this will help ensure everyone is on the same page and moving forward in a positive direction.
Establish an effective communication channel
An effective communication channel, such as email, slack, or video conferencing, makes it easy for both teams to stay in touch with each other. This will help ensure that everyone is on the same page, making communication faster and more efficient.
Depending on the client-agency dynamics, you don't want to establish a direct connection through Slack. Depending on the engagement, it creates distraction and doesn't help get the job done.
Develop a strong rapport between you and the agency members
Develop a strong rapport between team members by showing mutual respect and appreciation for their work and efforts.
This will help to create a positive and productive working environment, and it can also improve the quality of the final product.
Creating a great working experience with digital advertising agencies requires collaboration, communication, and trust.
When the performance is bad, the clients and agencies should work together to find solutions. It is important to remember that each party needs the other to succeed, so building a strong working relationship is essential.
Pay bills promptly
Finally, another important aspect of creating a great working experience with digital advertising agencies is making sure to pay your bills on time.
This will ensure that the agency members are compensated for their hard work and that they can continue to do great work.
When you show appreciation for your digital marketing agency's efforts, both parties will benefit from the collaboration, and the client can maintain a strong working relationship.
I've seen so many companies that don't pay on time, and the relationship deteriorates quickly.
Creating a great working relationship with your digital advertising agency is key to getting the most out of your campaigns and achieving success.
I hope these best practices help you create a great working experience with digital advertising agencies. Good luck!
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