Analytics
Business Intelligence Definition - What is BI? Paid Members Public
What is business intelligence? Business intelligence (BI) uses data and analytics to gain insights into a business's operations. BI can use these insights to inform decision-making and improve company performance. BI utilizes data from internal and external sources, machine learning, and predictive analytics to create a comprehensive view of an
What marketers need to know about Google FLoC Paid Members Public
What is FLoC? Google saw a need to create advertising solutions to circumvent ad platforms from developing other, more invasive ways of tracking. The outcome was Federated Learning or Cohorts (FLoC), where instead, individual cookies are aggregated at the cohort level and passed between sites and platforms. With FLoc, each
5 Steps to Find Website Issues and High-Value Test Ideas Paid Members Public
I have ran many website tests (A/B and multivariate testing) and have seen double-digit improvements in performance against the goal. The method I used to find the what to test, was not that difficult. Over time, I believe it may be more difficult to find more wins, but here
How to Measuring and Report Paid Earned Owned Media Paid Members Public
There are three major types of media in the big picture, and they could be broken down like Paid, Earned, and Owned. The media analytics methods change as we think about these three media types. What is Paid media? Paid media is any form of advertising that you pay for,
Web Analytics - KPIs that matters most in ecommerce websites Paid Members Public
Given that the goal of eCommerce websites is to sell and maximize the dollars invested, common key performance indicators are orders, conversion rates, revenue, CAC, ROI, and CLTV. Non-commerce sites are generally outlooked in the more prominent world of eCommerce websites. Therefore, you can take cues from non-commerce websites and
3 Biggest Reasons Why Marketers Are Unhappy Working with Data Paid Members Public
> 74% of employees report feeling overwhelmed or unhappy when working with data. (#1) I came across this data and was surprised since I enjoy working with data in marketing. Although I do get frustrated at times when my SQL doesn't provide the right output as I expected, I still manage
How to Track Traffic from RSS Feeds Using Google Analytics Paid Members Public
If you're running a website and blog is an important part of your marketing priorities, you'll certainly want to enable tracking your RSS Feeds traffic using Google Analytics or a tool of your choice. What is RSS There are many ways to keep up with the latest news and information,
The 5 Impactful Marketing Analytics Process Paid Members Public
Marketing is a powerful force for any company. Understanding the power of marketing analytics and how to use them correctly can give you an edge in your business. Gartner’s 2020 Marketing Data and Analytics Survey shows that many marketing executives don’t think the data is helpful. Fifty-four percent
