Analytics

Web Analytics - KPIs that matters most in ecommerce websites Members Public

Given that the goal of eCommerce websites is to sell and maximize the dollars invested, common key performance indicators are orders, conversion rates, revenue, CAC, ROI, and CLTV. Non-commerce sites are generally outlooked in the more prominent world of eCommerce websites. Therefore, you can take cues from non-commerce websites and

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Kris
Analytics

3 Biggest Reasons Why Marketers Are Unhappy Working with Data Members Public

74% of employees report feeling overwhelmed or unhappy when working with data. (#1)I came across this data and was surprised since I enjoy working with data in marketing. Although I do get frustrated at times when my SQL doesn't provide the right output as I expected, I still manage

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Kris
Analytics

How to Track Traffic from RSS Feeds Using Google Analytics Members Public

If you're running a website and blog is an important part of your marketing priorities, you'll certainly want to enable tracking your RSS Feeds traffic using Google Analytics or a tool of your choice. What is RSSThere are many ways to keep up with the latest news and information, but

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Analytics

The 5 Impactful Marketing Analytics Process Members Public

Marketing is a powerful force for any company. Understanding the power of marketing analytics and how to use them correctly can give you an edge in your business. Gartner’s 2020 Marketing Data and Analytics Survey shows that many marketing executives don’t think the data is helpful. Fifty-four percent

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Analytics

What is Digital Analytics for Marketing Members Public

What is digital analytics for marketingThe digital world has come a long way in the last decade. However, today’s businesses have to be digitally savvy if they want any chance of success. For many companies, this can seem like an uphill battle. With so much going on, it can

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Kris
Analytics

Google Analytics: A Closer Examination of Issues with the Current State Members Public

Google Analytics’ Universal Analytics is one of the most popular analytics tools for business owners and marketers. It’s free, easy to use, and widely available. But this tool was made when websites were brochures with text—simple places without any depth or sophistication. Google Analytics was built

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Kris
Analytics

Google Launches Google Analytics 4, Find Out Why You Might Want To Use Members Public

About Google Analytics 4 Universal Analytics is widely considered one of the most powerful free analytics software platforms on the market, but Google launched Google Analytics 4 on October 2020 with new features that make it even better. Google has made Google Analytics 4 a seamless integration between Google’s

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Analytics

What marketers need to know about Google FLoC Members Public

What is FLoC? Google saw a need to create advertising solutions to circumvent ad platforms from developing other, more invasive ways of tracking. The outcome was Federated Learning or Cohorts (FLoC), where instead, individual cookies are aggregated at the cohort level and passed between sites and platforms. With FLoc, each

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Kris
Analytics