Analytics

What marketers need to know about Google FLoC Members Public

What is FLoC? Google saw a need to create advertising solutions to circumvent ad platforms from developing other, more invasive ways of tracking. The outcome was Federated Learning or Cohorts (FLoC), where instead, individual cookies are aggregated at the cohort level and passed between sites and platforms. With FLoc, each

Kris
Kris
Analytics

5 Steps to Find Website Issues and High-Value Test Ideas Members Public

I have ran many website tests (A/B and multivariate testing) and have seen double-digit improvements in performance against the goal. The method I used to find the what to test, was not that difficult. Over time, I believe it may be more difficult to find more wins, but here

Kris
Kris
Analytics

How to Measuring and Report Paid Earned Owned Media Members Public

There are three major types of media in the big picture, and they could be broken down like Paid, Earned, and Owned. The media analytics methods change as we think about these three media types. What is Paid media? Paid media is any form of advertising that you pay for,

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Kris
Analytics

Web Analytics - KPIs that matters most in ecommerce websites Members Public

Given that the goal of eCommerce websites is to sell and maximize the dollars invested, common key performance indicators are orders, conversion rates, revenue, CAC, ROI, and CLTV. Non-commerce sites are generally outlooked in the more prominent world of eCommerce websites. Therefore, you can take cues from non-commerce websites and

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Kris
Analytics

3 Biggest Reasons Why Marketers Are Unhappy Working with Data Members Public

> 74% of employees report feeling overwhelmed or unhappy when working with data. (#1) I came across this data and was surprised since I enjoy working with data in marketing. Although I do get frustrated at times when my SQL doesn't provide the right output as I expected, I still manage

Kris
Kris
Analytics

How to Track Traffic from RSS Feeds Using Google Analytics Members Public

If you're running a website and blog is an important part of your marketing priorities, you'll certainly want to enable tracking your RSS Feeds traffic using Google Analytics or a tool of your choice. What is RSS There are many ways to keep up with the latest news and information,

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Kris
Analytics

The 5 Impactful Marketing Analytics Process Members Public

Marketing is a powerful force for any company. Understanding the power of marketing analytics and how to use them correctly can give you an edge in your business. Gartner’s 2020 Marketing Data and Analytics Survey shows that many marketing executives don’t think the data is helpful. Fifty-four percent

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Kris
Analytics

What is Digital Analytics for Marketing Members Public

What is digital analytics for marketing The digital world has come a long way in the last decade. However, today’s businesses have to be digitally savvy if they want any chance of success. For many companies, this can seem like an uphill battle. With so much going on, it

Kris
Kris
Analytics