MarTech

What are Business Intelligence Tools? Members Public

In today's data-driven world, businesses must make timely and accurate decisions to remain competitive. The problem, however, is that with the vast amount of data available, it can be difficult to analyze and extract insights from it.  This is where business intelligence tools come in handy. Business intelligence

Kris
Kris
MarTech

10 Ways AI is Changing Marketing Members Public

Artificial Intelligence (AI) is reshaping the world of marketing, and businesses that fail to adopt this technology risk being left behind. AI-based solutions are becoming increasingly popular because of their ability to provide real-time insights, optimize campaigns, and provide personalized engagement to customers. Let's explore ten ways AI

Kris
Kris
MarTech

Tableau Market Share - Business Intelligence Tools Members Public

Overview of Tableau Solutions Tableau is a powerful data visualization tool that enables organizations to quickly and easily explore their data. It’s an intuitive solution that gives users deep insights into their data in seconds. It was founded in 2003 and has become one of the leading BI solutions

Kris
Kris
MarTech

5 Key Points About Business Intelligence Tools For Marketers Members Public

What is Business Intelligence? Business intelligence (BI) is a broad category of computer software applications used to collect, integrate, analyze, and present business information. BI tools help organizations make better decisions by providing timely, accurate, and actionable insights into their business operations. Many BI tools are available on the market,

Kris
Kris
MarTech

10 Reasons Why Power BI is so popular and in demand Members Public

Microsoft Power BI is a suite of business intelligence (BI), reporting, and data visualization products and services. It is good for organizations because it integrates well with other Microsoft products and services. It also has streamlined publishing and distribution capabilities. There are several products under the Power BI solution. It

Kris
Kris
MarTech

Why GA4 may not be the right tool for you Members Public

This article will highlight some of the key points around cloud storage and advertising tag integration. These two areas are an area where some marketers may not find the new GA4 suitable to them. I'll break down some of thinking how marketers could over come that concerns. Also,

Kris
Kris
MarTech

Google is Ending Universal Analytics & Why Switch to GA4 Members Public

Why is Google sunsetting Universal Analytics? Google has announced they are sunsetting Universal Analytics in July 2023. We will begin sunsetting Universal Analytics — the previous generation of Analytics — next year. All standard Universal Analytics properties will stop processing new hits on July 1, 2023. Given the new Analytics 360 experience

Kris
Kris
MarTech

Consumer Attitude Towards Ad Blocks - 25% Don’t Want to Share Their Info Members Public

People's Interest in Ad Block software has declined over recent years. To keep up with the times, many people now avoid advertising. Whether by using ad blockers or paying for digital media free from ads and sponsored content, providers have found their way into our everyday lives. However,

Kris
Kris
MarTech