MarTech

5 Key Points About Business Intelligence Tools For Marketers Members Public

What is Business Intelligence? Business intelligence (BI) is a broad category of computer software applications used to collect, integrate, analyze, and present business information. BI tools help organizations make better decisions by providing timely, accurate, and actionable insights into their business operations. Many BI tools are available on the market,

Kris
Kris
MarTech

10 Reasons Why Power BI is so popular and in demand Members Public

Microsoft Power BI is a suite of business intelligence (BI), reporting, and data visualization products and services. It is good for organizations because it integrates well with other Microsoft products and services. It also has streamlined publishing and distribution capabilities. There are several products under the Power BI solution. It

Kris
Kris
MarTech

Why GA4 may not be the right tool for you Members Public

This article will highlight some of the key points around cloud storage and advertising tag integration. These two areas are an area where some marketers may not find the new GA4 suitable to them. I'll break down some of thinking how marketers could over come that concerns. Also, I will

Kris
Kris
MarTech

Google is Ending Universal Analytics & Why Switch to GA4 Members Public

Why is Google sunsetting Universal Analytics? Google has announced they are sunsetting Universal Analytics in July 2023. > We will begin sunsetting Universal Analytics [https://support.google.com/analytics/answer/2790010] — the previous generation of Analytics — next year. All standard Universal Analytics properties will stop processing new hits on July 1,

Kris
Kris
MarTech

Consumer Attitude Towards Ad Blocks - 25% Don’t Want to Share Their Info Members Public

People's Interest in Ad Block software has declined over recent years. To keep up with the times, many people now avoid advertising. Whether by using ad blockers or paying for digital media free from ads and sponsored content, providers have found their way into our everyday lives. However, we still

Kris
Kris
MarTech

Top 5 Things to Consider When Building Marketing Analytics Stack for Marketing Members Public

How you manage data on the website and its analytics stack is super critical to your marketing success. More data are leveraged in marketing to better improve various digital marketing strategies, including but not limited to the user experience on the site, test user behavior, improve conversion rate, optimize ad

Kris
Kris
MarTech

How to Select the Right Digital Marketing Analytics Tools Members Public

While a lot of us are working hard with digital marketing data to find that actionable insight, let’s not forget the importance of selecting the right digital marketing analytics tools. I’ve talked to many people, including marketers, marketing managers, CXO, etc.  Many times, I come across about the

Kris
Kris
Marketing Strategy

How to Use Heatmap to Build Great Hypothesis and Increase Conversions Members Public

Heatmap could be a very useful tool in understanding how your website visitors are behaving.  If leveraged right, you can build a great hypothesis for testing, so your web optimization can lead to an increased conversion. Typically, the Heatmap tool provides the mouse movements or even the popular area where

Kris
Kris
MarTech