MarTech
Why GA4 may not be the right tool for you Paid Members Public
This article will highlight some of the key points around cloud storage and advertising tag integration. These two areas are an area where some marketers may not find the new GA4 suitable to them. I'll break down some of thinking how marketers could over come that concerns. Also, I will
Google is Ending Universal Analytics & Why Switch to GA4 Paid Members Public
Why is Google sunsetting Universal Analytics? Google has announced they are sunsetting Universal Analytics in July 2023. > We will begin sunsetting Universal Analytics [https://support.google.com/analytics/answer/2790010] — the previous generation of Analytics — next year. All standard Universal Analytics properties will stop processing new hits on July 1,
Consumer Attitude Towards Ad Blocks - 25% Don’t Want to Share Their Info Paid Members Public
People's Interest in Ad Block software has declined over recent years. To keep up with the times, many people now avoid advertising. Whether by using ad blockers or paying for digital media free from ads and sponsored content, providers have found their way into our everyday lives. However, we still
Top 5 Things to Consider When Building Marketing Analytics Stack for Marketing Paid Members Public
How you manage data on the website and its analytics stack is super critical to your marketing success. More data are leveraged in marketing to better improve various digital marketing strategies, including but not limited to the user experience on the site, test user behavior, improve conversion rate, optimize ad
How to Select the Right Digital Marketing Analytics Tools Paid Members Public
While a lot of us are working hard with digital marketing data to find that actionable insight, let’s not forget the importance of selecting the right digital marketing analytics tools. I’ve talked to many people, including marketers, marketing managers, CXO, etc. Many times, I come across about the
How to Use Heatmap to Build Great Hypothesis and Increase Conversions Paid Members Public
Heatmap could be a very useful tool in understanding how your website visitors are behaving. If leveraged right, you can build a great hypothesis for testing, so your web optimization can lead to an increased conversion. Typically, the Heatmap tool provides the mouse movements or even the popular area where
5 Tips to Building Great Web Analytics Vendor Relationship Paid Members Public
I recently met with an analytics expert in Tokyo and had a discussion about the vendor relationship. One of the discussions missing from many conferences relating to analytics is how clients build or maintain the vendor relationship. It is important that marketers build and maintain vendor relationship, and help analytics
How Mobile Analytics is Uniquely Different from Website Analytics Paid Members Public
I covered briefly on mobile analytics in my previous post, but I thought I give it a different view on how we should approach thinking mobile analytics. I touched about SoLoMo (Social, Local, Mobile) being the main eco-system on the emerging media and consumer behavior. Because successful mobile sites or
