If you’re running a website and blog is an important part of your marketing priorities, you’ll certainly want to enable tracking your RSS Feeds traffic using Google Analytics or a tool of your choice.
“RSS is a family of Web feed formats used to publish frequently updated works such as blog entries, news headlines, audio, and videos in a standardized format.
An RSS document (which is called a “feed,” “web feed,” or “channel”) includes full or summarized text, plus metadata such as publishing dates and authorship. Web feeds benefit publishers by letting them syndicate content automatically.” (1)
For bloggers and website owners who are using Google Analytics and wish to track your site traffic from RSS or XML feeds, try the following steps:
- Identify your template within your blog CMS tool where the RSS or XML feeds are generated.
- Use Google Analytics UTM parameters and append some query parameters and values to attach at the end of your URL defined in the XML file. For example https://zoommetrix.com/rss.xml?utm_source=rss_feed&utm_medium=blog&utm_campaign=rss_syndication
- Publish or refresh your XML file after you set the query parameters into your URL within your XML file.
- If you get an error, you may want to change “&” to “&” so that the browser can render the entity properly.
- Access your Google Analytics report, go to Acquisition > Campaigns, or create a custom report using source/medium dimensions. You should see the traffic data attributed to people who visited your site via RSS or XML feeds.
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