Kris

As a data journalist, I enjoy curating and analyzing marketing trends, and data. The things that fascinate me the most are the transforming business landscape due to evolving marketing technologies.

Hiring and Training Staff for Your Agency's Success Members Public

The bedrock of any thriving venture, whether a burgeoning startup or an established firm, lies within the team that drives it forward. Team building, from the initial scouting of talent to the fine-tuning of skill sets, is as crucial as any business tactic. In this comprehensive exploration, we'll

Kris
Kris
Building An Agency

Guide to Crafting Your Agency's Plan and Strategy Members Public

In the hustle and bustle of agency life, navigating without a roadmap is akin to sailing on the open sea without a compass. Sure, there's a sense of adventure, but the risks are enormously tangible. Crafting a business plan and strategy is your handshake with the future; it&

Kris
Kris
Building An Agency

Setting Goals and Objectives for Your Agency Members Public

In the fast-paced world of marketing and digital services, success is often measured by the ability to adapt, grow, and lead. But how do you steer your agency toward such triumphs? The compass of clarity lies in setting robust goals and objectives. This strategic pillar not only provides direction but

Kris
Kris
Building An Agency

Identifying your target market and competition for your agency Members Public

In the bustling marketplace where small businesses and entrepreneurs battle for consumer attention, the difference between thriving and treading water often lies in understanding your market and knowing your competition inside out. But it's one thing to recognize the importance of this foundational strategy and another to execute

Kris
Kris
Building An Agency

Defining Your Agency's Mission, Vision, and Values Members Public

In the tumultuous landscapes of entrepreneurship and small business, clarity is sanity, structure is sanctuary, and purpose is power. When cutting through the chaos and forging a path that resonates with your team and clientele, your agency's mission, vision, and values are your compass. However, these are not

Kris
Kris
Building An Agency

How Complacency Kills Marketing Agencies & How to Avoid It Members Public

In a fast-paced world where marketing landscapes shift as often as the digital platforms they rely on, complacency is the enemy at the gate. As professional marketers, entrepreneurs, and business owners, we must recognize the subtle signs of complacency. It's not just a lull in business; it'

Kris
Kris
Building An Agency

Why Partnering with a Marketing Agency is Important Members Public

Why Partnering with a Marketing Agency is Vital for Business Success Businesses- especially startups and entrepreneurs- find themselves at a critical intersection in the constantly evolving realms of marketing, digital engagement, and advertising.  The digital revolution has brought forth innovative solutions, but it has also amplified marketplace complexities. Consequently, many

Kris
Kris
Building An Agency

How Data-Driven Marketing Agencies Are Differentiated Members Public

In my two decades of experience, traversing from the structured world of financial securities to riding the crest of technological innovation in Silicon Valley's digital frontier, I've seen data as numbers or charts and as a storyline that shapes decisions and propels businesses forward. Working across

Kris
Kris
Building An Agency