Kris

I'm fascinated by how technology are transforming the marketing landscape, and I analyze those dynamics and trends to help businesses make better strategic decisions.

Navigating the Future of Management with AI Members Public

The workplace is evolving fast. From advanced technologies to shifting workforce dynamics, it’s clear that organizations, and especially managers who are at a turning point. On one hand, we’re seeing AI emerge as a game-changer, promising efficiency and better team performance. On the other, managers are burning out,

Kris
Kris
Marketing Career

AI Isn’t Replacing SEO — It’s Forging a New Kind of Strategist Members Public

I’ve been in this industry for over two decades, and if I had a dollar for every time I’ve heard the phrase “SEO is dead,” I’d have a comfortable retirement fund by now. From the Panda and Penguin updates to the rise of social media, every major

Kris
Kris
Marketing Strategy

How Fanatics Achieved Dominant Growth: A Deep Dive into Their Marketing Members Public

Explore Fanatics' growth from e-commerce to a leading sports platform. Discover their v-commerce model, key partnerships, and data-driven strategy. Learn how they dominate the licensed sports market and expand into betting & collectibles

Kris
Kris
Marketing Strategy

Navigating Marketing Spend During a Downturn: Smart Budget Strategies That Drive Results Members Public

How should marketers navigate a recession? This article explores how economic downturns impact marketing budgets, why cutting too much can hurt your brand, and strategies to thrive during tough times. Discover lessons from businesses that succeeded in past recessions.

Kris
Kris
Marketing Strategy

Nike’s DTC Journey: Ambition, Challenges, and Realignment Members Public

Explore Nike's DTC evolution, recent struggles, and rebalancing strategy. Key lessons for marketers and businesses navigating the direct-to-consumer space.

Kris
Kris
Marketing Strategy

A Deep Dive Into Duolingo's Early Marketing Strategies Members Public

Discover how Duolingo’s “unhinged” approach, gamification, and organic tactics attracted millions of users and built a global brand. See what marketers can learn!

Kris
Kris
Marketing Strategy

How Digital Advertising Agencies Approach Client Reporting to Demonstrate Value Members Public

Explore how digital advertising agencies use tailored reports to showcase insights, drive results, and build trust with clients effectively.

Kris
Kris
Building An Agency

How Dollar Shave Club Disrupted the Razor Industry with a Game-Changing Strategy Members Public

Dollar Shave Club's bold marketing, led by their viral video, disrupted the razor industry, adding 12,000 subscribers in two days. With value-driven subscriptions and creative customer engagement, they built loyalty and forced giants like Gillette to adapt.

Kris
Kris
Marketing Strategy