Mobile Analytics and Optimization via eMetrics Summit 2014 SF Paid Members Public
I was one of those fortunate people who attended the eMetrics summit in San Francisco in March 2014. I focused on the mobile tracks, hoping to get more ideas I can apply to work, as user experience around mobile is becoming a key topic. For some companies, mobile is becoming
Using Data to Enhance the User Experience Without Being Creepy Paid Members Public
As I was checking out the eConsultancy’s survey on "Top Priority for Digital Marketers for 2013" crossed my mind, and decided to take a look at once again. We live in a world where real time data is used to enhance user experience, and often called as
Converting customer behavior to business in marketing Paid Members Public
In late October, I flew to New York to speak for Clicktale’s first conference on ‘Converting Customer Behavior to Business’. I have to say, it was awesome to be there to be part of the speaker along with Bryan Eisenberg and Seth Godin. I’d like to share with
Building a growth hacking mindset and culture within a big company Paid Members Public
I was reading some blogs covering the Growth Hacking event from Open Network Lab and took away with some thoughts around what Andy Johns has shared. It is very interesting and impressive how the growth hackers in Silicon Valley has approached to find opportunities to optimize by testing while focusing
Idea to Build Hypothesis to Test and Improve Business Performance Paid Members Public
I read my friend’s Enomoto-san’s blog enmt.info (in Japanese) on ‘building hypothesis for growth hack’, and thought I shared his view and my quick thoughts on it. The blog post outlines his experience around people asking him ‘how do you build hypothesis?’ or even ‘is my hypothesis
Website Requirements for Digital Marketers Paid Members Public
As digital marketers think more about building a better website and face challenges around user experience as more consumers are reading content across different screen sizes through mobile, it becomes even more critical to align with the website's requirements. Website requirements help digital marketers create a website with
Planning for Tag Management System TMS Implementation Paid Members Public
Every online marketing related conferences seem to have at least one tag management system (TMS) vendor hosting a booth. A lot of companies have deployed TMS, and if not, many are probably planning TMS as part of their digital analytics capabilities roadmap. As of this writing, I have evaluated few
How to Use Heatmap to Build Great Hypothesis and Increase Conversions Paid Members Public
Heatmap could be a very useful tool in understanding how your website visitors are behaving. If leveraged right, you can build a great hypothesis for testing, so your web optimization can lead to an increased conversion. Typically, the Heatmap tool provides the mouse movements or even the popular area where