Building a growth hacking mindset and culture within a big company Paid Members Public
I was reading some blogs covering the Growth Hacking event from Open Network Lab and took away with some thoughts around what Andy Johns has shared. It is very interesting and impressive how the growth hackers in Silicon Valley has approached to find opportunities to optimize by testing while focusing
Idea to Build Hypothesis to Test and Improve Business Performance Paid Members Public
I read my friend’s Enomoto-san’s blog enmt.info (in Japanese) on ‘building hypothesis for growth hack’, and thought I shared his view and my quick thoughts on it. The blog post outlines his experience around people asking him ‘how do you build hypothesis?’ or even ‘is my hypothesis
Website Requirements for Digital Marketers Paid Members Public
As digital marketers think more about building a better website and face challenges around user experience as more consumers are reading content across different screen sizes through mobile, it becomes even more critical to align with the website's requirements. Website requirements help digital marketers create a website with
Planning for Tag Management System TMS Implementation Paid Members Public
Every online marketing related conferences seem to have at least one tag management system (TMS) vendor hosting a booth. A lot of companies have deployed TMS, and if not, many are probably planning TMS as part of their digital analytics capabilities roadmap. As of this writing, I have evaluated few
How to Use Heatmap to Build Great Hypothesis and Increase Conversions Paid Members Public
Heatmap could be a very useful tool in understanding how your website visitors are behaving. If leveraged right, you can build a great hypothesis for testing, so your web optimization can lead to an increased conversion. Typically, the Heatmap tool provides the mouse movements or even the popular area where
Important A/B Testing Process You Want To Practice Paid Members Public
In order to improve your website’s performance, you always want to be testing things. It is very important that we marketers have an A/B testing process in place. In that A/B testing process, you’ll need to apply your data analysis and make your data work for
What Is Distracting Your Customers On Your Website Paid Members Public
This video from Google Analytics blog is a funny reminder of how many websites (including mobile site) could potentially be distracting your customers to get to what they want from your website. I like how at the end it ends at a 404 error page. Although I haven’t experienced
Page Load Speed Impact to Bounce Rate and Value Paid Members Public
A lot of us analysts strive to make sense of data so we know what cause what impact to generate more value, increased efficiencies, etc. One of the things I’ve learned recently is that in analyzing the data to better understand what testing would work to impact the KPIs