Generating awareness from YouTube and digital strategy expectations Paid Members Public
I was at Google’s Think Shopper event at Googleplex, and came to learn new digital tactics and marketing ideas on Google services. One of the thing that caught my attention is YouTube’s changing strategy to support media companies and individuals providing great content. I’m sure we’ve
5 Key Points To A Successful Landing Page Optimization Paid Members Public
These 5 key points to a successful landing page optimization are definitely worth the time to ask yourself and review to do well in your website testing. Point 1: Does the landing page has a single focused objective? A page like a Home Page tends to have all things for
Starting My First A/B Testing Using Optimizely Paid Members Public
I’ve been playing around with Optimizely to run A/B and multivariate testing. I’d thought I share my experience around this optimization efforts. I came across Optimizely during eMetrics and Conversion summit in San Francisco. I happened to be in the breakout session where Optimizely founder Dan Siroker
Segmentation Analysis Making Sense of Initial Event to Ultimate Outcome Paid Members Public
I love segmentation analysis. It gives a deeper understanding of the consumer behaviors and better visibility around the marketing efforts and it’s value. It gives a better sense of what’s happening to the outcome rather than the vanity traffic metrics that many marketers love to track. People running
Tracking interactions on site and what to plan Paid Members Public
I come across many requests on vanity metrics, this is probably not surprising for many digital analytics folks. Here let’s talk a little more about tracking interactions on site and what to plan for. Traffic to site, a number of clicks to this links, video view, etc. Yes, all
Methodology to set the target for bounce rate and improve consumer experience Paid Members Public
I’d like to share some of my ideas on we could potentially think about planning to drive lower bounce rate on site or pages. Bounce rate is measured as a percentage on (single visits per entry visits). In other words, it measures on those people who entered the page
Digital analytics role defined and why they are in demand Paid Members Public
Digital Analytics Role and Responsibilities include turning data into an asset and data into insights Despite the shortage in digital marketing analytics talent, the demand for digital analytics role is exploding. Many companies hire that one web analytics analyst, get great value out of them. However, they need to keep
Digital Marketing Data Asset Paid Members Public
In this era of using data to measure every performance of digital marketing efforts, it is no brainer to consider and treat your digital marketing data as an asset. Generally speaking, an asset is defined as “A resource with economic value that an individual, corporation or country owns or controls