Optimizing User Experience Using Web Analytics Paid Members Public
Web analytics could give you great insights to link analysis, so you’ll be able to improve your website’s performance by optimizing user experience. I’d like to revisit the concept of user experience before I state some other methods in optimizing user experience using web analytics. As a
Google AdWords Help Center Paid Members Public
For those marketers, analyst, or even people who are interested in learning what Google AdWords is all about, you have to check out the Google AdWords Help Center. Obviously, Google AdWords is a paid per click (PPC) management tool, where you can set your keywords, creatives, links, ad groups, etc.
Optimizing Internal Site Search and the Result Page Paid Members Public
Internal site search could be very insightful when users search for specific content on the site. Some people would think having a lot of internal searches performed indicates that your users are engaged with your site. That will depend on what they are looking for and what their intentions are.
Google Analytics User Defined Value And Segmentations Paid Members Public
Google User Defined tracking, or “custom variables” are name-value pair tags that you can insert in your tracking code in order to refine Google Analytics tracking. With custom variables, you can define additional segments to apply to your visitors other than the ones already provided by Analytics. The implementation is
Tracking Subdomains in One Profile for Google Analytics Paid Members Public
A common confusion is between cross-domain tracking and tracking cross-subdomain tracking. The analytics.js library uses a unique client ID to determine whether a user is new or returning. A user is considered returning visitor if a hit with a matching client ID has already been sent to the same
The Value of Your Traffic Referrals to a Website Paid Members Public
I’ve picked up an interesting article from Fortune Magazine regarding what makes Google News worth so much to Google when there are no ads. Through this article, I’d like to share some thoughts around measuring the value of your traffic to your website. Basically, free products offered from
How To Identify KPI For Your Website Paid Members Public
A Key Performance Indicator (KPI) is a visual cue that communicates the amount of progress made toward a goal. In this blog post, I’ll talk about how you can Identify KPI For Your Website. First, you need to ask yourself: * What drives the success of your website? * To whom
Web metrics can mislead you and how to avoid it Paid Members Public
Web metrics can mislead analysts including the Wall Street analysts. At one point in time, Wall Street ignored comScore’s disclaimer on the limitations of its metrics data, causing people to expect lower Google’s revenue. It turned out that Google had stronger earnings for the first quarter of 2008.