Qualified Visitors for Transactional Site Paid Members Public
The number of visitors is a vague metric for understanding whether your website visitors are qualified visitors or not. Since not all visitors are equal, how do we determine if your site is getting qualified traffic to your website? The answer will be determined by what you consider a success
Digital Analytics Reporting Challenges Marketers Face Today Paid Members Public
Regardless of the digital analytics reporting that you create and report to, digital metrics need to be written in a certain format to deliver to your key stakeholders. Some users might prefer PDF files, excel sheets, word documents, cloud-based SaaS dashboard tools, or Tableau. Every company has its standard of
Measuring transactional and non-transactional websites Paid Members Public
There is a huge difference in measuring transactional websites and non-transactional websites. A transactional website involves hard dollar signs attached to the web metrics. The conversions are pretty straightforward since you can directly link revenues or the number of items sold to web metrics to make actionable decisions. However, in