Non-Transactional Vs Transactional Website : The Value of Goals Paid Members Public
What is a non-transactional website? Unlike transactional websites, non-transactional websites don't have transactions on the site, making it difficult to understand the value of the goal. For example, conversions for non-transactional websites could have an objective to engage customers, lead generation, gain newsletter signups, etc. Every analyst has
Reasons Why Your Blog Has High Bounce Rate Paid Members Public
Your blog has high bounce rate is very high, which is a very common thing. High bounce rate is an indication that your site is not providing the value visitors were expected, resulting in single access to a page and leaving the site. Web analyst would always say to lower
First Step to Increase Conversions on Your Website Paid Members Public
The ultimate goal for any websites is to convert. An entire book can be written to cover how to increase conversions on your website, but I would like to start off by reviewing where to start and take the first step. 1) Define what is the conversion This is very
Benchmarking Analysis in Google Analytics Paid Members Public
Google Analytics has introduced a benchmarking option that shows how the website’s statistics compare against other industry verticals. Currently (at the time of this writing), the available metrics you are able to compare are Visits, Pageviews, Pages per Visit, Bounce Rate, Average Time on Site, and New Visits. I
How to Optimize Bounce Rate Using Google Analytics Paid Members Public
In this post, I’ll talk about how to optimize bounce rate using data from Google Analytics. According to Google Analytics, “Bounce Rate” is the percentage of single-page visits. In other words, visits in which the person left your site from the entrance page. Bounce rate is a measure of
Measure PPC Campaigns and Optimize Paid Members Public
A lot of marketers and businesses are investing on PPC (Paid per Click) ads for various reason. Some of the reasons are obtaining higher traffic, promote certain pages, increase conversion through targeted users, etc. Obviously, if you invest in PPC campaigns, you might want to know how it performed in
Visitor Behavior Analytics To Improve Website Engagement Paid Members Public
Your visitor behavior analysis for your website to improve user engagement is very important in converting your audience to business. What is visitor behavior analysis? Visitor behavior analysis is the process of studying how visitors interact with a website. This interaction can be in the form of clicks, scrolls, and
How to Measure Marketing Effectiveness from Various Data Platforms Paid Members Public
In 2008, I worked in a marketing agency pulling data from multiple systems, and I remember it was very time-consuming. Many systems back then didn’t have APIs for marketers or engineers to bring in data seamlessly. So this article means a lot to me, and I’m sure many