Kris

As a data journalist, I enjoy curating and analyzing marketing trends, and data. The things that fascinate me the most are the transforming business landscape due to evolving marketing technologies.

8 Tips to Determine a Great Client for Marketing Agency Members Public

Marketing agencies have become critical to businesses that want to grow and succeed in today's digital age. However, not all clients are created equal. Some clients are a pleasure to work with, while others can be challenging to deal with. As a result, it's essential to

Kris
Kris
Building An Agency

10 Ways AI is Changing Marketing Members Public

Artificial Intelligence (AI) is reshaping the world of marketing, and businesses that fail to adopt this technology risk being left behind. AI-based solutions are becoming increasingly popular because of their ability to provide real-time insights, optimize campaigns, and provide personalized engagement to customers. Let's explore ten ways AI

Kris
Kris
MarTech

Why Only 3.8% of businesses use AI Members Public

Artificial Intelligence (AI) has been a buzzword for quite some time now, and it's no secret that many industries have embraced this technology to improve their processes and products. Only 3.8% of businesses reported using AI to produce goods and services, according to the most recent Business

Kris
Kris
Marketing Strategy

7 Reasons Why Power BI is the Best Choice for You Members Public

As a marketing leader, you always consider growth, revenue, and increasing market share. You want to make data-driven decisions, so you need access to accurate and timely information. Business intelligence (BI) tools can help you achieve that, and Microsoft Power BI is a popular option. Microsoft Power BI is a

Kris
Kris
Analytics

Product Analytics vs Marketing Analytics: Key Differences Explained Members Public

As marketers, we are often exposed to various terminologies aligned with data and analytics. Two common terms that we come across are Product Analytics and Marketing Analytics. While these terms are sometimes used interchangeably, they have distinct differences. Understanding these differences is significant as it helps marketers make more informed

Kris
Kris
Marketing Career

Common Skills Possessed by Successful Marketers Members Public

I have worked with many marketers and came to recognize something important that you should know as a marketer. Also it is interesting find some stats from pre-pandemic year that 90+ percent of companies are having difficulty finding marketing talent. So it is clear every business will have a strong

Kris
Kris
Marketing Career

Data Analyst vs. Data Engineer: What's the Difference? Members Public

In today's world of information and technology, data plays a crucial role in decision-making, consequently affecting businesses' growth. However, the increasing amount of data generated daily requires sophisticated technologies to obtain valuable insights. This is where data analysts and engineers come in, providing businesses with the necessary

Kris
Kris
Marketing Career

How AI is Going to Disrupt the Marketing Industry and Your Job Members Public

The marketing industry is undergoing a significant change, and artificial intelligence (AI) is driving this evolution. With AI, marketers can obtain deeper insights into consumer behavior, automate tasks once done manually, and take advantage of emerging trends more accurately. AI will significantly impact how marketing teams operate in the future,

Kris
Kris
Marketing Career