Product Analytics vs Marketing Analytics: Key Differences Explained Paid Members Public
As marketers, we are often exposed to various terminologies aligned with data and analytics. Two common terms that we come across are Product Analytics and Marketing Analytics. While these terms are sometimes used interchangeably, they have distinct differences. Understanding these differences is significant as it helps marketers make more informed
Common Skills Possessed by Successful Marketers Paid Members Public
I have worked with many marketers and came to recognize something important that you should know as a marketer. Also it is interesting find some stats from pre-pandemic year that 90+ percent of companies are having difficulty finding marketing talent. So it is clear every business will have a strong
Data Analyst vs. Data Engineer: What's the Difference? Paid Members Public
In today's world of information and technology, data plays a crucial role in decision-making, consequently affecting businesses' growth. However, the increasing amount of data generated daily requires sophisticated technologies to obtain valuable insights. This is where data analysts and engineers come in, providing businesses with the necessary
How AI is Going to Disrupt the Marketing Industry and Your Job Paid Members Public
The marketing industry is undergoing a significant change, and artificial intelligence (AI) is driving this evolution. With AI, marketers can obtain deeper insights into consumer behavior, automate tasks once done manually, and take advantage of emerging trends more accurately. AI will significantly impact how marketing teams operate in the future,
Marketing Budgets Vs. Consumer Spending: The Impact of Uncertainty Paid Members Public
Consumer spending rebounded but digital marketing budget growth slows down While McKinsey's analysis shows consumer savings have increased significantly since late 2019, and consumer spending has largely rebounded after the pandemic, organizations' marketing budgets have not kept up. Many organizations are choosing to cut back on marketing
Data-Driven Marketing for Marketers with No Budget or Skills Paid Members Public
Are you just getting started as a marketer and feeling overwhelmed trying to wrap your head around data-driven strategies? It can be intimidating when you don't have the skills - or resources - needed to go all-in when making data-centric decisions. The good news is that even with
How Hybrid Work is Reshaping Major Cities and Your Marketing Paid Members Public
As the world continues to cope with the impacts of the pandemic, many businesses are shifting away from standard office operations and embracing a more hybrid work model. As we adjust to this new reality, it is becoming increasingly evident that there will be long-term changes in urban environments as
How to Use GA4 to Get Ahead in Your Marketing Career Paid Members Public
Are you looking to get ahead in your marketing career? Then you must ensure you're taking full advantage of Google Analytics 4 (GA4). GA4 is the latest version of Google's popular web analytics software and provides marketers with unprecedented insight into their website performance. This can