Why Only 3.8% of businesses use AI Paid Members Public
Artificial Intelligence (AI) has been a buzzword for quite some time now, and it's no secret that many industries have embraced this technology to improve their processes and products. Only 3.8% of businesses reported using AI to produce goods and services, according to the most recent Business
7 Reasons Why Power BI is the Best Choice for You Paid Members Public
As a marketing leader, you always consider growth, revenue, and increasing market share. You want to make data-driven decisions, so you need access to accurate and timely information. Business intelligence (BI) tools can help you achieve that, and Microsoft Power BI is a popular option. Microsoft Power BI is a
Product Analytics vs Marketing Analytics: Key Differences Explained Paid Members Public
As marketers, we are often exposed to various terminologies aligned with data and analytics. Two common terms that we come across are Product Analytics and Marketing Analytics. While these terms are sometimes used interchangeably, they have distinct differences. Understanding these differences is significant as it helps marketers make more informed
Common Skills Possessed by Successful Marketers Paid Members Public
I have worked with many marketers and came to recognize something important that you should know as a marketer. Also it is interesting find some stats from pre-pandemic year that 90+ percent of companies are having difficulty finding marketing talent. So it is clear every business will have a strong
Data Analyst vs. Data Engineer: What's the Difference? Paid Members Public
In today's world of information and technology, data plays a crucial role in decision-making, consequently affecting businesses' growth. However, the increasing amount of data generated daily requires sophisticated technologies to obtain valuable insights. This is where data analysts and engineers come in, providing businesses with the necessary
How AI is Going to Disrupt the Marketing Industry and Your Job Paid Members Public
The marketing industry is undergoing a significant change, and artificial intelligence (AI) is driving this evolution. With AI, marketers can obtain deeper insights into consumer behavior, automate tasks once done manually, and take advantage of emerging trends more accurately. AI will significantly impact how marketing teams operate in the future,
Marketing Budgets Vs. Consumer Spending: The Impact of Uncertainty Paid Members Public
Consumer spending rebounded but digital marketing budget growth slows down While McKinsey's analysis shows consumer savings have increased significantly since late 2019, and consumer spending has largely rebounded after the pandemic, organizations' marketing budgets have not kept up. Many organizations are choosing to cut back on marketing
Data-Driven Marketing for Marketers with No Budget or Skills Paid Members Public
Are you just getting started as a marketer and feeling overwhelmed trying to wrap your head around data-driven strategies? It can be intimidating when you don't have the skills - or resources - needed to go all-in when making data-centric decisions. The good news is that even with