Rising Podcast Ad Spending in 2021
1 min read

Rising Podcast Ad Spending in 2021

Rising Podcast Ad Spending in 2021
Photo by Will Francis / Unsplash

This year, in 2021, there are about 121.9 million people in the US who have paid subscriptions to audio services. That is 41.4% of internet users.

As a avid podcast listener this is good to know, and as a marketer it is also nice to see audio channel like podcast are becoming popular channel for advertisers.  My hope is content creators will reap the benefit from this trend to support the emerging creator economy.

In terms of popular digital audio platforms, in 2021, Spotify will have 83.1 million listeners in the United States and Pandora will have 54.2 million listeners. Amazon and Apple are gaining listeners and we expect that Amazon will surpass Pandora by the end of 2022.

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