What does a marketing analyst do?
The Marketing Analyst is responsible for providing support to the marketing team by performing analysis, research, and modeling that will help inform marketing decisions and strategies. The successful candidate will have strong analytical skills, be comfortable working with large data sets, and be able to communicate findings clearly and concisely.
To be a successful marketing analyst, you need to have a Bachelor's degree in Marketing or Statistics. You must also have experience that can be shown. Marketing analysts need excellent analytical and numerical skills as well as creativity and problem-solving skills.
This is a marketing analyst job description. It can help you write a job ad that will attract the best and most qualified marketing candidates.
Marketing Analyst Job Responsibilities
- Performs daily, weekly, and monthly analysis of marketing campaigns and strategies.
- Analyzes customer data to identify trends and market opportunities.
- Prepares reports detailing findings and making recommendations for improvements.
- Works with marketing team to develop campaign goals and objectives.
- Evaluates effectiveness of campaigns and strategies using metrics such as conversion rates, website traffic, and leads generated.
- Develops KPIs to measure performance of marketing campaigns and strategies.Identifies opportunities for process improvement within the marketing department.
- Regularly updates management on progress of projects and campaign results.
- Evaluates customers' online behavior to see what can be done to improve their experience.
- Analyzes A/B and Multi-variate tests to see what works best, and then they communicate the results.
- Creates PowerPoint presentations with market and consumer insights for other departments in the company.
Qualifications & Skills
- Strong analytical skillsAbility to work with large data sets.
- Excellent communication skills.
- Highly organized and detail-oriented.
- Creative problem-solver
- Flexible and adaptable
- Ability to work independently and as part of a team
- Proficient in Microsoft Office, especially Excel and PowerPoint
- 5+ years experience in marketing or related field
- Has a deep understanding of search engines, web analytics and business research tools
- Excellent knowledge of statistical packages (SPSS, SAS or similar), databases and BI tools
- Deep knowledge of data warehousing, and mining
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