Marketing Managers: The Pay is Good, but Stress Level is High
3 min read

Marketing Managers: The Pay is Good, but Stress Level is High

Marketing Managers: The Pay is Good, but Stress Level is High
Photo by Headway / Unsplash

According to US News, Marketing Managers made a median salary of $136,850 in 2019. According to the U.S. Bureau of Labor Statistics, marketing manager jobs are expected to grow 10% in the next 10 years. However, despite the high salary, the data also shows that it comes with a high-stress level because the work-life balance is challenging.


The best-paid 25 percent made $185,320 that year, while the lowest-paid 25 percent made $97,710. That doesn't sound bad at all when the median household income was $67,521 in 2020.

If you are a marketer and have a manager in your title, make sure you double-check if your job aligns with the marketing manager's role. Commonly, marketers may have a manager in their title, but they may not be doing management work.

The American Marketing Association defines its trade like this:

"Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large."

You may think that marketing is all about digital ads, but it's so much more than that in reality. Marketing managers are responsible for managing budgets and tracking their results; they also have the added responsibility of hiring staff to help out on vision casting/strategic planning and team-building responsibilities. This means staying up-to-date with trends through research.

Marketing managers need to be at the forefront of emerging trends and technologies because their roles are complex. The best marketing leaders understand how important it is to train their teams and themselves.

The high paying job as marketing manager is not easy.  As you can see here, it comes with some high-level of stress.  It is definitely something to consider when you pursue the career of marketing and management.


The top 3 marketing manager skills required.

There are so many skills required by the marketing manager role. If I were to choose three prominent skills we need from marketing managers today, they would be:

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