Marketing Strategy
"Marketing Strategy" section is your idea source for crushing those business goals. 🎯 We dive deep into data-driven approaches, dissecting winning campaigns and revealing how to thrive in the age of AI. 💡 Learn to measure what matters, make smarter decisions, and adapt to the ever-changing digital landscape. 💪 Whether you're a seasoned marketer or a budding entrepreneur, we'll equip you with the knowledge and inspiration to build a killer strategy and achieve your dreams.
Strategic Sparkle: Gorjana's Data-Driven Blueprint for Dominating the US Jewelry Scene Paid Members Public
In my two decades advising marketing professionals and business leaders, I've seen countless brands attempt to crack the code of sustained growth. Few execute with the precision and strategic foresight I've observed in Gorjana. It’s particularly interesting to watch their expansion into affluent shopping districts
Don't Waste Your Ad Spend: Why Organic Social is the Key to Paid Success Paid Members Public
I’ve seen it countless times in my 20-plus years in marketing: a company gets excited about the targeting capabilities of paid social media, allocates a significant budget, and launches a campaign, only to be disappointed by the results. The click-through rates are low, the cost-per-acquisition is sky-high, and they
AI and Marketing ROI: 4 High-Impact Areas to Reinvest Your Time Paid Members Public
Every conversation I have with marketing leaders seems to land on the same question lately: “What roles can AI replace?” While this might sound practical at first, this mindset often narrows the conversation too much, focusing solely on cost-cutting instead of opportunity. But here’s the thing. The true power
AI Isn’t Replacing SEO — It’s Forging a New Kind of Strategist Paid Members Public
I’ve been in this industry for over two decades, and if I had a dollar for every time I’ve heard the phrase “SEO is dead,” I’d have a comfortable retirement fund by now. From the Panda and Penguin updates to the rise of social media, every major
How Fanatics Achieved Dominant Growth: A Deep Dive into Their Marketing Paid Members Public
Explore Fanatics' growth from e-commerce to a leading sports platform. Discover their v-commerce model, key partnerships, and data-driven strategy. Learn how they dominate the licensed sports market and expand into betting & collectibles
Navigating Marketing Spend During a Downturn: Smart Budget Strategies That Drive Results Paid Members Public
How should marketers navigate a recession? This article explores how economic downturns impact marketing budgets, why cutting too much can hurt your brand, and strategies to thrive during tough times. Discover lessons from businesses that succeeded in past recessions.
Nike’s DTC Journey: Ambition, Challenges, and Realignment Paid Members Public
Explore Nike's DTC evolution, recent struggles, and rebalancing strategy. Key lessons for marketers and businesses navigating the direct-to-consumer space.
A Deep Dive Into Duolingo's Early Marketing Strategies Paid Members Public
Discover how Duolingo’s “unhinged” approach, gamification, and organic tactics attracted millions of users and built a global brand. See what marketers can learn!