Assessing your site traffic from search engines by the keywords your visitors used, is a pretty important practice when determining your site’s visibility against these terms. There are many articles out there addressing “Long Tail” of keywords, and to assess all of the keywords that are under your Long Tail strategy requires a huge amount of efforts. One way to help you start initiating such research is by categorizing the key terms and graphing it out.
Here is an example of from a fictional blog site that writes about California in general.
The keywords listed in this chart would be hand picked by your analyst, based on key keywords that would be important to your site.
This chart tells me 50% of all searched terms from search engines contained a word “Event”. Obviously, this will tell you that a lot of the search traffic are coming from event-related terms. More than “Museum” or “Food” related terms.
This is nice to know because it also tells you how you are positioning the site’s content. The opportunity for this site would be to write more relevant content pertaining to food and museums. Perhaps in San Francisco or Sacramento.
That new goal you set, will allow you to plan what content to write and re-position your site.
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