Marketing Strategy
"Marketing Strategy" section is your idea source for crushing those business goals. 🎯 We dive deep into data-driven approaches, dissecting winning campaigns and revealing how to thrive in the age of AI. 💡 Learn to measure what matters, make smarter decisions, and adapt to the ever-changing digital landscape. 💪 Whether you're a seasoned marketer or a budding entrepreneur, we'll equip you with the knowledge and inspiration to build a killer strategy and achieve your dreams.
8 Tips for Working With a Marketing Agency and Achieving Great Results Paid Members Public
Digital advertising agencies have become essential to many businesses, providing the necessary support and expertise to create successful campaigns. Working with a digital ad agency can be rewarding and challenging, so knowing some best practices for creating a great working experience is important. Here are eight key elements that can
How BtoB Marketing Budget Will Change in 2023 for Tech Companies Paid Members Public
It's no secret that the economy is facing an uncertain future. 2023 is looking particularly grim, with many businesses struggling and facing a major cutback in their marketing budgets. BtoB companies are no exception to this, and they are already beginning to make changes. For example, instead of
How to Build a Powerful Marketing Plan: A Step-by-Step Guide Paid Members Public
In today's competitive business world, having a well-crafted marketing plan is essential for success. A marketing plan serves as a roadmap that outlines your goals, target audience, strategies, and tactics to promote your products or services effectively. Whether you're just starting a business or looking to
How to Write a Marketing Plan Paid Members Public
Mastering the Art of Creating an Effective Marketing Plan In today's fast-paced and competitive business landscape, having a well-crafted marketing plan is crucial for the success of any organization. A marketing plan serves as a roadmap, guiding businesses towards their goals and helping them make informed decisions. However,
How data driven decision making is important for marketers Paid Members Public
Data is a critical resource for businesses and organizations, as it helps to drive decision making and improve business performance. By using data-driven decision making techniques, managers can make better-informed decisions aligned with their organization's objectives and strategies. This can help to maximize efficiency, enhance productivity, and improve
Simple Way to Identify Qualified Visits to Your Website Paid Members Public
The term "Qualified Visits" is a word thrown around a lot by marketers. However, it has to be defined by you and your business. What Qualified Visits mean To give you a better sense of what it would mean to you and your business in marketing analytics, qualified
Digital Analytics Roadmap for Marketing Paid Members Public
I'll share the marketing digital analytics roadmap I built at work in this post. It may be good to evaluate where you're on the roadmap and assess whether it aligns with your current state. Usually, a team changes a lot in a company, maybe within a
3 Content Marketing Challenges Marketers Must Overcome Paid Members Public
In this article, I'll be highlighting some serious issue B2B marketers are facing for their content marketing efforts. The data I referenced in this article is from LinkedIn and Edelman's "2021 B2B Thought Leadership Impact Study". Reference From that research, I've selected