Kris

I'm fascinated by how technology are transforming the marketing landscape, and I analyze those dynamics and trends to help businesses make better strategic decisions.

Social Media Metrics You MUST Monitor to Maximize Sales & ROI Members Public

Learn which actionable social media metrics to track daily to connect your strategy to business goals and prove ROI. Stop chasing likes, start driving results.

Kris
Kris
Analytics

AG1’s Marketing Success Story: From Start-Up to $600M Business Members Public

Discover how AG1 scaled to $600M through influencer marketing, podcast ads, and data-driven strategies. Learn key lessons to elevate your business.

Kris
Kris
Marketing Strategy

How Ritual's Success Can Inspire Marketers Members Public

As I’ve grown older, I’ve found myself paying closer attention to my health and wellness. Like so many others, I’ve realized that staying healthy is not just a goal—it’s a lifelong commitment. This shift in focus has naturally made me curious about the wellness industry

Kris
Kris
Marketing Strategy

5 Reasons I Believe Every Marketer Needs to Master Data Analytics Members Public

Learn why mastering analytics is a must for today’s marketers. Discover insights from a 20+ year expert and take your career to the next level with data.

Kris
Kris
Marketing Career

The Full-Time Decline: Why Marketing is Moving Toward the Gig Economy Members Public

Discover why companies are ditching full-time roles for freelancers and learn how marketers can adapt to the gig economy. Tipps included!

Kris
Kris
Marketing Career

Why Your SEO Traffic Tanked Overnight And How to Fix It Members Public

SEO traffic dropping but rankings are stable? Learn why AI features, SERP changes, and evolving user behavior are affecting your clicks—and how to adapt.

Kris
Kris
Marketing Strategy

Lessons to Learn from Vuori's Marketing Success Members Public

Learn Vuori’s marketing secrets, from DTC strategy to influencer campaigns. Explore lessons to boost your brand’s profitability and community engagement.

Kris
Kris
Marketing Strategy

More Than Just a Commodity: Selling Value in the Age of AI Marketing Members Public

Don't be a commodity. Be the solution. Uncover your agency's unique value and win clients by proving your impact.

Kris
Kris
Building An Agency