Why High-Income Households and Millennials are Fueling Retail Resiliency in 2025 Paid Members Public
High-Income Households and Millennials are Fueling Retail Resiliency in 20250:00/93.8840631× As a marketer with over two decades in the trenches, I’ve learned to be skeptical of broad economic narratives. My experience tells me that aggregate data, while useful, can often mask the most important truths. It’
The Great Marketing Reset: Why AI is Amplifying, Not Replacing, Your Job Paid Members Public
Explore AI's impact on the marketing job market. Learn about new roles, the need for upskilling, and how to use AI to secure your career and thrive.
Airtable for Marketers: The Strategic Advantage in the Age of AI Paid Members Public
Why Airtable is the Marketer's Secret Weapon for the Age of AI In my 20 years of experience in data-driven marketing, I’ve seen a lot of tools come and go. Many are just variations on a theme, promising to simplify a complex process but ultimately falling short.
Strategic Sparkle: Gorjana's Data-Driven Blueprint for Dominating the US Jewelry Scene Paid Members Public
In my two decades advising marketing professionals and business leaders, I've seen countless brands attempt to crack the code of sustained growth. Few execute with the precision and strategic foresight I've observed in Gorjana. It’s particularly interesting to watch their expansion into affluent shopping districts
Don't Waste Your Ad Spend: Why Organic Social is the Key to Paid Success Paid Members Public
I’ve seen it countless times in my 20-plus years in marketing: a company gets excited about the targeting capabilities of paid social media, allocates a significant budget, and launches a campaign, only to be disappointed by the results. The click-through rates are low, the cost-per-acquisition is sky-high, and they
Why Your Resume Gets Lost in an AI Black Hole And How to Get Hired Paid Members Public
Your Resume is Going into a Black Hole. Here's How to Get Hired Anyway. If you’ve applied for an internship or a job recently, you probably know the feeling. You spend hours making your resume perfect, write a killer cover letter, hit "submit," and… nothing.
Beyond the Click: Why Apple's Latest iOS 26 Privacy Changes Demand a New Marketing Playbook Paid Members Public
Every year around June, I brace myself for Apple's Worldwide Developers Conference (WWDC). It’s become a ritual for marketers like me, not because we’re planning to code the next big app, but because we need to read the tea leaves. For years, WWDC has been the
AI and Marketing ROI: 4 High-Impact Areas to Reinvest Your Time Paid Members Public
Every conversation I have with marketing leaders seems to land on the same question lately: “What roles can AI replace?” While this might sound practical at first, this mindset often narrows the conversation too much, focusing solely on cost-cutting instead of opportunity. But here’s the thing. The true power