Strategic Sparkle: Gorjana's Data-Driven Blueprint for Dominating the US Jewelry Scene Paid Members Public
In my two decades advising marketing professionals and business leaders, I've seen countless brands attempt to crack the code of sustained growth. Few execute with the precision and strategic foresight I've observed in Gorjana. It’s particularly interesting to watch their expansion into affluent shopping districts
Don't Waste Your Ad Spend: Why Organic Social is the Key to Paid Success Paid Members Public
I’ve seen it countless times in my 20-plus years in marketing: a company gets excited about the targeting capabilities of paid social media, allocates a significant budget, and launches a campaign, only to be disappointed by the results. The click-through rates are low, the cost-per-acquisition is sky-high, and they
Why Your Resume Gets Lost in an AI Black Hole And How to Get Hired Paid Members Public
Your Resume is Going into a Black Hole. Here's How to Get Hired Anyway. If you’ve applied for an internship or a job recently, you probably know the feeling. You spend hours making your resume perfect, write a killer cover letter, hit "submit," and… nothing.
Beyond the Click: Why Apple's Latest iOS 26 Privacy Changes Demand a New Marketing Playbook Paid Members Public
Every year around June, I brace myself for Apple's Worldwide Developers Conference (WWDC). It’s become a ritual for marketers like me, not because we’re planning to code the next big app, but because we need to read the tea leaves. For years, WWDC has been the
AI and Marketing ROI: 4 High-Impact Areas to Reinvest Your Time Paid Members Public
Every conversation I have with marketing leaders seems to land on the same question lately: “What roles can AI replace?” While this might sound practical at first, this mindset often narrows the conversation too much, focusing solely on cost-cutting instead of opportunity. But here’s the thing. The true power
Navigating the Future of Management with AI Paid Members Public
The workplace is evolving fast. From advanced technologies to shifting workforce dynamics, it’s clear that organizations, and especially managers who are at a turning point. On one hand, we’re seeing AI emerge as a game-changer, promising efficiency and better team performance. On the other, managers are burning out,
AI Isn’t Replacing SEO — It’s Forging a New Kind of Strategist Paid Members Public
I’ve been in this industry for over two decades, and if I had a dollar for every time I’ve heard the phrase “SEO is dead,” I’d have a comfortable retirement fund by now. From the Panda and Penguin updates to the rise of social media, every major
How Fanatics Achieved Dominant Growth: A Deep Dive into Their Marketing Paid Members Public
Explore Fanatics' growth from e-commerce to a leading sports platform. Discover their v-commerce model, key partnerships, and data-driven strategy. Learn how they dominate the licensed sports market and expand into betting & collectibles