Web Analytics - Adding Context to Your Analysis Paid Members Public
It is common for web analysts to report basic web traffic data in various reports, but it is very important to add some context around the data and analysis. Based on my discussion with many specialists through conferences, I still feel that there are gaps between what analysts are providing
Finding Insights and Signals from Noise Paid Members Public
I attended the eMetrics summit DC 2010 and got many new ideas. One of the things I found interesting was that data experts approach data analysis differently. Some struggle to get to insights out of web analytics tool, and some are ahead of the curb. As Jim Stern mentioned in
Forecasting Your Traffic Growth Using Z-Chart Paid Members Public
I’m sure every web analysts look at site visitors frequently. It is probably the first thing everybody asks and looks for any discussion relating to websites. I thought I would give a little different perspective on how we typically look at traffic data, using monthly visitors as an example
Optimizing Placements of Call to Action and Content Layout Paid Members Public
There is a cool tool offered from Google Labs that allows you to visualize browser window sizes for people who visit Google. Using your web analytics tool, you could know the percentage of visitors who are able to view key elements on your site when they land on the site.
Web Analytics Accountability and Change Management Paid Members Public
When web analytics data becomes more integrated to company’s enterprise data infrastructure, it becomes even more critical to managing the data integration well. Marketing analytics role and their accountability to manage critical data within an organization is something that shouldn’t be dismissed. Many tech companies’ valuations are judged
KPIs and Tactics to Grow Returning and Loyal Site Visitors Paid Members Public
Customer satisfaction influences how consumers will purchase from your store again. Their satisfaction could influence their future behavior to purchase online, offline, recommend website, return to website, commit to a brand, and general retail satisfaction. In this article, I would like to focus on tactics to increase KPIs relating to
Web Analytics for Customer Support and Care Site Paid Members Public
One of the ultimate outcome for having a website is to drive and improve customer loyalty. It is not common for major companies to have customer support site, forums, pages, etc. However, I feel like many companies spend little time measuring their customers’ activities using web analytics for customer support.
Landing Pages Long Tail Analysis Segmented by Conversion Paid Members Public
I love looking at landing pages, especially segmenting the report by conversion. We all land on a page via search engines, external sites, email, banner ads, bookmark, Facebook, etc. Regardless of where site traffic comes from, if the landing page is an optimal page that speaks to people’s needs,