Preparing for Mobile Analytics and Tracking Paid Members Public
For mobile analytics tracking, here the key things should we take into consideration when measuring mobile platforms and the user behaviors. Not all companies may have a mobile optimized site or so called m.site. However, if you get a pretty decent amount of traffic, you should check how fast
Marketing Mix Modeling with Digital Data Paid Members Public
Marketing Mix Modeling, a very important marketing analytics technique where many businesses have their sales occur offline, while significant marketing dollars may be spent on online marketing. The key marketing questions that arise that many people struggle to answer are: * How much should you spend and allocate your marketing dollars
Analyze Usability to Improve User Experience and Conversions Paid Members Public
Using digital analytics to analyze the usability of a website to improve the customer experience online and increase conversions is something I’ve been really passionate about. We now live in a time where many CMS tools are very robust and every possible theme or site templates are available, so
Google Analytics Multi-Channel Funnels Report Paid Members Public
Here three reports that are very interesting within Google Analytics which gives great visibility around multi-channel funnels reflecting various path website visitors take. * Multi-Channel Funnels > Top Conversion Paths * Multi-Channel Funnels > Assisted Conversions * Attribution In my view, Top Conversion Paths and Assisted Conversions under multi-channel funnels reports are interesting.
Deployment of Analytics Reports to Focus on Insights Paid Members Public
As an analyst, we all know that we have to spend our time diving deep into the data to connect it to business goals and objectives. However, we end up dealing with many things like tagging, process, QAing, agreement on KPIs, dealing with too many irrelevant metrics, fighting with time
Integrating Web Analytics Data with Social Profile Data Paid Members Public
One of my goal this year is to integrate web analytics data with social profile data. Gigya is a service our engineer and I are looking into enabling the service while integrating the social data with web analytics. What does this mean? From an analytics standpoint, it creates additional data
Role of Digital Analytics Analyst and Expectations Paid Members Public
I wonder lately… Regarding the role of digital analytics experts. It seems like a lot of people is aware of web analytics practices and online analytics practices are much more common than years ago, but when you say you do digital analytics, or marketing analytics, or web analytics people don’
Measuring ROI Using Segmentation Paid Members Public
Measuring ROI using ‘Segmentation’ is a common practice we do as a web analyst, and I’m sure you use it a lot when you dive deep into the data to measure the business performance. Segmentation really makes measuring things online really fun. In this post I’d like to