Web Analytics Segmentation Ideas Paid Members Public
Being able to segment your site traffic by different dimensions is very important in digital analytics. Here are some ideas you can use to build your web analytics segmentation. I’ve listed out some of my favorite segmentations for applying in your digital analytics practice. You’ll see that a
Ways to Create Content for Social Media and Search Paid Members Public
Marketers have been talking about social media and using it as their primary online marketing tactics to drive traffic and qualified leads to their site, business, brands, etc. Some of the obvious tools are twitter, digg.com, stumbleupon, delicious, facebook, myspace, linkedin, etc. I believe all of those social media
Integrating CRM With Digital Marketing Analytics Data Paid Members Public
I had to create a post talking about this wonderful article from Justtin Cutroni (@justincutroni)at epikOne. Justin posted an article on March ’09 — Integrating Google Analytics with a CRM Basically, there is a configuration you can do on javascript so that you can capture Google Analytics values and throw
Web Analytics Tools and Softwares to Improve Analysis Paid Members Public
Here are some possible web analytics tools to consider for your web analytics needs. Of course, Google Analytics is free and most commonly talked about, but here are other options for you, and they are free! Suppose you’re starting a blog or site for your company but don’t
How to Come Up With a Keywords List for SEO Paid Members Public
For those who own a site promoting their products or simply writing blogs, I assume there are times you consider thinking and generating keywords for SEO. First, I need to say that since Google has limited its visibility on keywords for Organic Search within Google Analytics, I’ve been using
Landing Page Optimization 101 - LPO Paid Members Public
How many analysts analyze the landing page and optimize the page to make it work better for your site’s goal? Probably most of you are doing landing page optimization. I’m not sure, but it is an important marketing discipline that every marketer should maximize your website traffic. Even
Web Analytics Tracking Requirements 101 Paid Members Public
When launching a site or considering implementing web analytics trackings, you may want to consider thinking about the following points. I hope this article guides you in formulating your thoughts around what to track on your site. * All pages should contain tracking codes with unique page identifiers (page name, content
Content Strategy Users with NEEDs Vs. WANTs Paid Members Public
A user with a “need” for something is slightly more difficult to convert than a user with a “want”. The content strategy when building your site, you should be aware of how you serve your site content based on your users’ point of view. Users may have different intent when