Benchmarking Analysis in Google Analytics Paid Members Public
Google Analytics has introduced a benchmarking option that shows how the website’s statistics compare against other industry verticals. Currently (at the time of this writing), the available metrics you are able to compare are Visits, Pageviews, Pages per Visit, Bounce Rate, Average Time on Site, and New Visits. I
How to Optimize Bounce Rate Using Google Analytics Paid Members Public
In this post, I’ll talk about how to optimize bounce rate using data from Google Analytics. According to Google Analytics, “Bounce Rate” is the percentage of single-page visits. In other words, visits in which the person left your site from the entrance page. Bounce rate is a measure of
Measure PPC Campaigns and Optimize Paid Members Public
A lot of marketers and businesses are investing on PPC (Paid per Click) ads for various reason. Some of the reasons are obtaining higher traffic, promote certain pages, increase conversion through targeted users, etc. Obviously, if you invest in PPC campaigns, you might want to know how it performed in
Visitor Behavior Analytics To Improve Website Engagement Paid Members Public
Your visitor behavior analysis for your website to improve user engagement is very important in converting your audience to business. What is visitor behavior analysis? Visitor behavior analysis is the process of studying how visitors interact with a website. This interaction can be in the form of clicks, scrolls, and
How to Measure Marketing Effectiveness from Various Data Platforms Paid Members Public
In 2008, I worked in a marketing agency pulling data from multiple systems, and I remember it was very time-consuming. Many systems back then didn’t have APIs for marketers or engineers to bring in data seamlessly. So this article means a lot to me, and I’m sure many
Basics Website KPI Examples and Definitions Paid Members Public
An important part of a marketer’s planning job is setting the website KPIs as more businesses are investing more money online. Here are basic website KPI examples and definitions. An important concept that people would have to understand is the differences in the common metrics and KPIs used in
Acquisition Source: New vs. Returning Visitors Paid Members Public
One of the most important aspects of web analytics is to measure the website’s traffic acquisition source to understand where your users are coming from and how they are performing. Traffic sources can be broken down into two types of visitors; new and returning visitors. It is important to
Measuring Qualified Visitors for None Transactional Website Paid Members Public
The number of visitors is a vague metric when it comes to understanding if your site visitors are qualified or not. Since not all visitors are created equal, how do we determine if your site is getting a qualified traffic to your website? In this post, I’ll talk about