How to Measure Marketing Effectiveness from Various Data Platforms Paid Members Public
In 2008, I worked in a marketing agency pulling data from multiple systems, and I remember it was very time-consuming. Many systems back then didn’t have APIs for marketers or engineers to bring in data seamlessly. So this article means a lot to me, and I’m sure many
Basics Website KPI Examples and Definitions Paid Members Public
An important part of a marketer’s planning job is setting the website KPIs as more businesses are investing more money online. Here are basic website KPI examples and definitions. An important concept that people would have to understand is the differences in the common metrics and KPIs used in
Acquisition Source: New vs. Returning Visitors Paid Members Public
One of the most important aspects of web analytics is to measure the website’s traffic acquisition source to understand where your users are coming from and how they are performing. Traffic sources can be broken down into two types of visitors; new and returning visitors. It is important to
Measuring Qualified Visitors for None Transactional Website Paid Members Public
The number of visitors is a vague metric when it comes to understanding if your site visitors are qualified or not. Since not all visitors are created equal, how do we determine if your site is getting a qualified traffic to your website? In this post, I’ll talk about
Qualified Visitors for Transactional Site Paid Members Public
The number of visitors is a vague metric for understanding whether your website visitors are qualified visitors or not. Since not all visitors are equal, how do we determine if your site is getting qualified traffic to your website? The answer will be determined by what you consider a success
Digital Analytics Reporting Challenges Marketers Face Today Paid Members Public
Regardless of the digital analytics reporting that you create and report to, digital metrics need to be written in a certain format to deliver to your key stakeholders. Some users might prefer PDF files, excel sheets, word documents, cloud-based SaaS dashboard tools, or Tableau. Every company has its standard of
Measuring transactional and non-transactional websites Paid Members Public
There is a huge difference in measuring transactional websites and non-transactional websites. A transactional website involves hard dollar signs attached to the web metrics. The conversions are pretty straightforward since you can directly link revenues or the number of items sold to web metrics to make actionable decisions. However, in