Kris

I'm fascinated by how technology are transforming the marketing landscape, and I analyze those dynamics and trends to help businesses make better strategic decisions.

Setting Goals and Objectives for Your Agency Members Public

In the fast-paced world of marketing and digital services, success is often measured by the ability to adapt, grow, and lead. But how do you steer your agency toward such triumphs? The compass of clarity lies in setting robust goals and objectives. This strategic pillar not only provides direction but

Kris
Kris
Building An Agency

Identifying your target market and competition for your agency Members Public

In the bustling marketplace where small businesses and entrepreneurs battle for consumer attention, the difference between thriving and treading water often lies in understanding your market and knowing your competition inside out. But it's one thing to recognize the importance of this foundational strategy and another to execute

Kris
Kris
Building An Agency

Defining Your Agency's Mission, Vision, and Values Members Public

In the tumultuous landscapes of entrepreneurship and small business, clarity is sanity, structure is sanctuary, and purpose is power. When cutting through the chaos and forging a path that resonates with your team and clientele, your agency's mission, vision, and values are your compass. However, these are not

Kris
Kris
Building An Agency

How Complacency Kills Marketing Agencies & How to Avoid It Members Public

In a fast-paced world where marketing landscapes shift as often as the digital platforms they rely on, complacency is the enemy at the gate. As professional marketers, entrepreneurs, and business owners, we must recognize the subtle signs of complacency. It's not just a lull in business; it'

Kris
Kris
Building An Agency

Why Partnering with a Marketing Agency is Important Members Public

Why Partnering with a Marketing Agency is Vital for Business Success Businesses- especially startups and entrepreneurs- find themselves at a critical intersection in the constantly evolving realms of marketing, digital engagement, and advertising.  The digital revolution has brought forth innovative solutions, but it has also amplified marketplace complexities. Consequently, many

Kris
Kris
Building An Agency

How Data-Driven Marketing Agencies Are Differentiated Members Public

In my two decades of experience, traversing from the structured world of financial securities to riding the crest of technological innovation in Silicon Valley's digital frontier, I've seen data as numbers or charts and as a storyline that shapes decisions and propels businesses forward. Working across

Kris
Kris
Building An Agency

How to Improve Net Profit Margin for Marketing Agency Members Public

Marketing agencies operate in a rapidly changing industry, where staying ahead of the curve is not just a benefit but a necessity. But amidst adapting to the latest digital trends and crafting strategies that bring clarity to market complexities lies a fundamental financial metric that cannot be ignored — the net

Kris
Kris
Building An Agency

How AI is changing marketing agencies Members Public

In the rapidly evolving world of digital marketing, the emergence of artificial intelligence (AI) is not just a fleeting trend but a seismic shift reshaping the industry as we know it. With a significant impact on various sectors, AI's infiltration into marketing has thrown open the doors to

Kris
Kris
Building An Agency