Marketing Career
I empower you to become a better data-driven marketer and advance your career. I achieve this by analyzing the latest marketing news, trends, and use cases and by sharing insights about data-driven marketing so that you can improve your business outcomes. Through ZoomMetrix content, you will stay ahead of the curve and reach your professional goals.
How AI is Going to Disrupt the Marketing Industry and Your Job Paid Members Public
The marketing industry is undergoing a significant change, and artificial intelligence (AI) is driving this evolution. With AI, marketers can obtain deeper insights into consumer behavior, automate tasks once done manually, and take advantage of emerging trends more accurately. AI will significantly impact how marketing teams operate in the future,
Data-Driven Marketing for Marketers with No Budget or Skills Paid Members Public
Are you just getting started as a marketer and feeling overwhelmed trying to wrap your head around data-driven strategies? It can be intimidating when you don't have the skills - or resources - needed to go all-in when making data-centric decisions. The good news is that even with
How to Use GA4 to Get Ahead in Your Marketing Career Paid Members Public
Are you looking to get ahead in your marketing career? Then you must ensure you're taking full advantage of Google Analytics 4 (GA4). GA4 is the latest version of Google's popular web analytics software and provides marketers with unprecedented insight into their website performance. This can
6 Things to Avoid In Marketing Job Interview Paid Members Public
Job interviews can be stressful, but there are certain things you should avoid in order to make a good impression. I remember the feeling of going through a marketing job interview for the first time after working as an engineer. It was an odd mixture of excitement, anticipation and nervousness.
How AI is Going to Change the Landscape of Marketers Salaries Paid Members Public
The article "Society's Technical Debt and Software's Gutenberg Moment" by Paul Kedrosky and Eric Norlin, emphasizes that recent breakthroughs in artificial intelligence, particularly large language models (LLMs), hold the potential to considerably decrease software development expenses. Consequently, this may result in a substantial surge
Finding a Marketing Job During Recession Paid Members Public
Finding a marketing job in a recession can be difficult but possible. As the economy changes, so does the job market. As you can see form layoffs.fyi layoff chart below, the number of employees being impacted by recent company restructuring is massive. Although the chart doesn't provide
Should I be a marketing manager? Paid Members Public
What to be expected from the marketing manager role If you are considering becoming a marketing manager, there are several factors to consider. First, as a marketing manager, you will create and implement effective promotional strategies to help your organization succeed in the marketplace. You will need to have an
Who hires marketing managers? Paid Members Public
Small businesses, large corporations, non-profits, and government agencies hire marketing managers. Some of the most common employers include advertising agencies, PR firms, digital media companies, and online retailers. Companies may also hire marketing managers on a freelance or contract basis to help with specific projects or campaigns. Essentially, any organization