Marketing Strategy
"Marketing Strategy" section is your idea source for crushing those business goals. 🎯 We dive deep into data-driven approaches, dissecting winning campaigns and revealing how to thrive in the age of AI. 💡 Learn to measure what matters, make smarter decisions, and adapt to the ever-changing digital landscape. 💪 Whether you're a seasoned marketer or a budding entrepreneur, we'll equip you with the knowledge and inspiration to build a killer strategy and achieve your dreams.
Marketing Mix Modeling with Digital Data Paid Members Public
Marketing Mix Modeling, a very important marketing analytics technique where many businesses have their sales occur offline, while significant marketing dollars may be spent on online marketing. The key marketing questions that arise that many people struggle to answer are: * How much should you spend and allocate your marketing dollars
Integrating Web Analytics Data with Social Profile Data Paid Members Public
One of my goal this year is to integrate web analytics data with social profile data. Gigya is a service our engineer and I are looking into enabling the service while integrating the social data with web analytics. What does this mean? From an analytics standpoint, it creates additional data
How to Identify Geo Markets to Test and Reach Your Audience Paid Members Public
Common measures used to identify geo markets or DMA (designated market area) for advertising and understand where a business should allocate the budget to reach the target audience are BDI and CDI. BDI (Brand Development Index): Percentage of a brand’s sales in an area in relation to the population
How to find opportunities to increase sales Paid Members Public
The fun part of being an analyst is being able to work with data, and give insights and recommendations to the key stakeholders to drive business forward. It is imperative that we deliver value as we find opportunities to increase sales. The majority of the business participating in eCommerce are
Measure Advocacy and the Business Impact Paid Members Public
We’re living in a time when marketing is really interesting as new digital channel such as Social Media emerged as one of the key marketing channels. It allows marketers to better promote their brands and reach their audience. That said, it is imperative to measure advocacy as companies build
Measuring value by different segments Paid Members Public
Web Analytics could get pretty complicated especially when you start thinking about different segmentation ideas. The key question to ask is, what segments have the most value? It is imperative that we understand the segment with high value so that you can focus on measuring value by different segments. I
Optimizing Placements of Call to Action and Content Layout Paid Members Public
There is a cool tool offered from Google Labs that allows you to visualize browser window sizes for people who visit Google. Using your web analytics tool, you could know the percentage of visitors who are able to view key elements on your site when they land on the site.
KPIs and Tactics to Grow Returning and Loyal Site Visitors Paid Members Public
Customer satisfaction influences how consumers will purchase from your store again. Their satisfaction could influence their future behavior to purchase online, offline, recommend website, return to website, commit to a brand, and general retail satisfaction. In this article, I would like to focus on tactics to increase KPIs relating to