Analytics

The 5 Impactful Marketing Analytics Process Members Public

Marketing is a powerful force for any company. Understanding the power of marketing analytics and how to use them correctly can give you an edge in your business. Gartner’s 2020 Marketing Data and Analytics Survey shows that many marketing executives don’t think the data is helpful. Fifty-four percent

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Kris
Analytics

What is Digital Analytics for Marketing Members Public

What is digital analytics for marketing The digital world has come a long way in the last decade. However, today’s businesses have to be digitally savvy if they want any chance of success. For many companies, this can seem like an uphill battle. With so much going on, it

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Kris
Analytics

Google Analytics: A Closer Examination of Issues with the Current State Members Public

Google Analytics’ Universal Analytics is one of the most popular analytics tools for business owners and marketers. It’s free, easy to use, and widely available. But this tool was made when websites were brochures with text—simple places without any depth or sophistication. Google Analytics was built to measure

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Kris
Analytics

Google Launches Google Analytics 4, Find Out Why You Might Want To Use Members Public

About Google Analytics 4 Universal Analytics is widely considered one of the most powerful free analytics software platforms on the market, but Google launched Google Analytics 4 on October 2020 with new features that make it even better. Google has made Google Analytics 4 a seamless integration between Google’s

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Analytics

Third-Party Cookies: What You Need to Know Members Public

Third-party cookies are third-party web beacons that track and collect information about a user’s browsing habits. They are ending because they have been found to violate the European Union’s GDPR regulations. This new regulation has caused third parties to stop using third-party cookies for fear of getting into

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Analytics

Key Performance Indicators examples to improve non transactional website Members Public

Key performance indicators (KPIs) are a set of quantifiable measures that organizations use to track and assess the success of their business operations in meeting predetermined goals. Everybody who owns a website should have a goal to achieve. There are many different types of KPIs, but we'll cover

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Kris
Analytics

How to use Tableau to analyze Google Search Console data Members Public

In this video post, I have covered integrating how I have automatically pull Google Search Console data into Google Sheets, and then how I set up Tableau to analyze the Search console data. I have been using Tableau for a long time now. One of the great features of the

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Kris
Analytics

How I used HotJar Recording feature to improve my conversion rate Members Public

As I was building out my site and adjusting the email sign up form, I didn’t realize my lightbox email sign up form code was still active and was executed through Google Tag Manager. What happened is, once you’re cookied the form is designed not to serve to

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Kris
Analytics