Analytics
Conversions are down. Data you need to analyze to avoid it. Paid Members Public
Are you panicking because your website is driving fewer sales or conversions? The first thing you’ll need to do is open up your analytics tool and start digging into the issue. This article will talk about some of the key things to look for when your website stops performing.
Multi-device attribution analysis and how it works Paid Members Public
Several years ago, the topic of mobile was huge. If you look at this data, it may indicate that marketers are not excited about mobile as an opportunity area, when compared to last year. I wonder why. Is it because the data is so bad, marketers and analytics folks couldn’
Measure Engagement, Gain Insights, and Optimize Paid Members Public
We always hear about marketers stressing to drive better user experience, and measure engagement on the website. Have you ever wondered what that means? I think in digital marketing it means several things. Note that, ultimately, you and your team will need to decide what engagement really means for your
Great analysis goes further to explain WHY Paid Members Public
A lot of the data analysis revolves around the business questions that people bring to you. Horrible questions are like when analytics people gets a simple data pull type of requests, but no background information or explanation of why they would be needing a data. Hopefully, that is the not
Enabling Mobile App Tracking for Analytics Paid Members Public
Enabling tracking One of exciting project I’m working on involves enabling mobile analytics capabilities on mobile native apps. Generally speaking, good news is that many tools that we’ve been using in web analytics world support mobile analytics tracking. I’m sure through recent years of mobile growth, I’
Finding Customer Pain Points on your Website Paid Members Public
One of the common questions optimization (CRO) experts get is, how do you find customer pain points on your website so that they could be fixed or tested to improve site experience? The common answer you may get back is finding customers’ pain points on the website and then fixing
Using Data to Enhance the User Experience Without Being Creepy Paid Members Public
As I was checking out the eConsultancy’s survey on "Top Priority for Digital Marketers for 2013" crossed my mind, and decided to take a look at once again. We live in a world where real time data is used to enhance user experience, and often called as
Website Requirements for Digital Marketers Paid Members Public
As digital marketers think more about building a better website and face challenges around user experience as more consumers are reading content across different screen sizes through mobile, it becomes even more critical to align with the website's requirements. Website requirements help digital marketers create a website with