Analytics
Tracking Analytics for Online and Offline Campaigns Paid Members Public
Studies have shown that online retailing will grow over the years and a large percentage of the online retailers will be profitable regardless of the retail category. Thus, the emergence of the web as an integrated business channel has increased the significance of Digital Analytics and Tracking. Through the tools
Google Analytics Reporting Features You Must Take Advantage Of Paid Members Public
Google Analytics has a variety of reports to analyze different kinds of metrics to measure your website’s performance. The great Google Analytics reporting features that are super helpful to me allow me to track exactly what is working or not in the marketing funnel. If you don’t have
Definitions of Your Must-Have KPIs in Google Analytics Paid Members Public
I will cover Google Analytics KPIs that most marketers may refer to from the tool to make better business decisions. For those who don't know what KPI means, KPI means key performance indicators. They are defined as business metrics (units of measure) that enable your organization to define,
Overview of implementing Google Analytics tracking codes Paid Members Public
If you are always on the lookout for the best practices in web analytics, then here is an article that will satisfy your heart’s desire. Before installing Google Analytics, you should have a discussion with your IT team and key business stakeholders, and sort out all the matters regarding
Web Analytics Dashboards Best Practices Paid Members Public
In today’s highly sophisticated world, we are overwhelmed by the data flowing from all the possible sources to increase the growth rate of our business. In this blog post, I’d like to talk about Web Analytics Dashboards Best Practices. It is normal to expect a high output rate
Analyze and Optimize Form Conversion Paid Members Public
This post “Optimize Form Length with Input Analysis” by Allaedin Ezzedin is fantastic. It covers a trick on how to use Google Analytics to assess form entries, and obtain insights to which form input has the highest obstacle in completing the conversion flow. To summarize what needs to be done
Optimizing User Experience Using Web Analytics Paid Members Public
Web analytics could give you great insights to link analysis, so you’ll be able to improve your website’s performance by optimizing user experience. I’d like to revisit the concept of user experience before I state some other methods in optimizing user experience using web analytics. As a
Google Analytics User Defined Value And Segmentations Paid Members Public
Google User Defined tracking, or “custom variables” are name-value pair tags that you can insert in your tracking code in order to refine Google Analytics tracking. With custom variables, you can define additional segments to apply to your visitors other than the ones already provided by Analytics. The implementation is