Important A/B Testing Process You Want To Practice Paid Members Public
In order to improve your website’s performance, you always want to be testing things. It is very important that we marketers have an A/B testing process in place. In that A/B testing process, you’ll need to apply your data analysis and make your data work for
What Is Distracting Your Customers On Your Website Paid Members Public
This video from Google Analytics blog is a funny reminder of how many websites (including mobile site) could potentially be distracting your customers to get to what they want from your website. I like how at the end it ends at a 404 error page. Although I haven’t experienced
Page Load Speed Impact to Bounce Rate and Value Paid Members Public
A lot of us analysts strive to make sense of data so we know what cause what impact to generate more value, increased efficiencies, etc. One of the things I’ve learned recently is that in analyzing the data to better understand what testing would work to impact the KPIs
Using visitor goal, department goal, and analytics in optimization planning Paid Members Public
I was in a webinar hosted by Kissmetrics and Optimizely, and it was really insightful. I’d thought I share the key things I’ve learned that when I applied to your optimization practice will help generate a better result. First off, as most people who are in this optimization
How to Analyze Mobile Metrics Paid Members Public
You hear a lot about mobile metrics in digital marketing. When I was at the Think Shopper event at Google, they emphasized on investing in mobile. According to their insights, in the US, only 33% of advertisers have a mobile optimized website. There is clearly a huge gap between in
Generating awareness from YouTube and digital strategy expectations Paid Members Public
I was at Google’s Think Shopper event at Googleplex, and came to learn new digital tactics and marketing ideas on Google services. One of the thing that caught my attention is YouTube’s changing strategy to support media companies and individuals providing great content. I’m sure we’ve
5 Key Points To A Successful Landing Page Optimization Paid Members Public
These 5 key points to a successful landing page optimization are definitely worth the time to ask yourself and review to do well in your website testing. Point 1: Does the landing page has a single focused objective? A page like a Home Page tends to have all things for
Starting My First A/B Testing Using Optimizely Paid Members Public
I’ve been playing around with Optimizely to run A/B and multivariate testing. I’d thought I share my experience around this optimization efforts. I came across Optimizely during eMetrics and Conversion summit in San Francisco. I happened to be in the breakout session where Optimizely founder Dan Siroker