A Thought on Web Analytics and Big Digital Data Paid Members Public
I find more and more articles on Big Digital Data in major media outlets and also hearing it on radio. Since Google introduced its search engine to the world and came to known the existence of their algorithms behind their search data, I’ve always sensed that digital data, especially
5 Tips to Building Great Web Analytics Vendor Relationship Paid Members Public
I recently met with an analytics expert in Tokyo and had a discussion about the vendor relationship. One of the discussions missing from many conferences relating to analytics is how clients build or maintain the vendor relationship. It is important that marketers build and maintain vendor relationship, and help analytics
How Mobile Analytics is Uniquely Different from Website Analytics Paid Members Public
I covered briefly on mobile analytics in my previous post, but I thought I give it a different view on how we should approach thinking mobile analytics. I touched about SoLoMo (Social, Local, Mobile) being the main eco-system on the emerging media and consumer behavior. Because successful mobile sites or
Preparing for Mobile Analytics and Tracking Paid Members Public
For mobile analytics tracking, here the key things should we take into consideration when measuring mobile platforms and the user behaviors. Not all companies may have a mobile optimized site or so called m.site. However, if you get a pretty decent amount of traffic, you should check how fast
Marketing Mix Modeling with Digital Data Paid Members Public
Marketing Mix Modeling, a very important marketing analytics technique where many businesses have their sales occur offline, while significant marketing dollars may be spent on online marketing. The key marketing questions that arise that many people struggle to answer are: * How much should you spend and allocate your marketing dollars
Analyze Usability to Improve User Experience and Conversions Paid Members Public
Using digital analytics to analyze the usability of a website to improve the customer experience online and increase conversions is something I’ve been really passionate about. We now live in a time where many CMS tools are very robust and every possible theme or site templates are available, so
Google Analytics Multi-Channel Funnels Report Paid Members Public
Here three reports that are very interesting within Google Analytics which gives great visibility around multi-channel funnels reflecting various path website visitors take. * Multi-Channel Funnels > Top Conversion Paths * Multi-Channel Funnels > Assisted Conversions * Attribution In my view, Top Conversion Paths and Assisted Conversions under multi-channel funnels reports are interesting.
Deployment of Analytics Reports to Focus on Insights Paid Members Public
As an analyst, we all know that we have to spend our time diving deep into the data to connect it to business goals and objectives. However, we end up dealing with many things like tagging, process, QAing, agreement on KPIs, dealing with too many irrelevant metrics, fighting with time