8 Tips for Working With a Marketing Agency and Achieving Great Results Paid Members Public
Digital advertising agencies have become essential to many businesses, providing the necessary support and expertise to create successful campaigns. Working with a digital ad agency can be rewarding and challenging, so knowing some best practices for creating a great working experience is important. Here are eight key elements that can
The Dismal Outlook for US Marketing Jobs as Postings Decline Paid Members Public
Recent Indeed data has indicated a decrease in job postings for marketing-related roles, suggesting that the industry may face some challenges. It appears that the trend started to change around April 2022. This was about two months before bigger layoffs-related news emerged from the tech sector. It could be that
How to get marketing job with no experience Paid Members Public
It may seem like an uphill battle if you're ready to break into the marketing field but don't have any previous experience. Leaping into marketing without experience can feel intimidating, but don't lose hope! Here are nine ways to start your marketing career and
How BtoB Marketing Budget Will Change in 2023 for Tech Companies Paid Members Public
It's no secret that the economy is facing an uncertain future. 2023 is looking particularly grim, with many businesses struggling and facing a major cutback in their marketing budgets. BtoB companies are no exception to this, and they are already beginning to make changes. For example, instead of
Business Intelligence Definition - What is BI? Paid Members Public
What is business intelligence? Business intelligence (BI) uses data and analytics to gain insights into a business's operations. BI can use these insights to inform decision-making and improve company performance. BI utilizes data from internal and external sources, machine learning, and predictive analytics to create a comprehensive view
Investing in Data Skills Training Is Crucial for Businesses and Marketers Paid Members Public
I was inspired to write about this topic after reading this article "New Research Finds Lack of Data Literacy Undermines Business Performance". A research Tableau commissioned Forrester Consulting to explore the state of enterprise data literacy and culture as well as the organizational issues, challenges and benefits that
How much marketing manager make Paid Members Public
A career as a marketing manager is exciting and rewarding, with the potential to earn a great salary. With the median annual salary of $135,030 (according to the BLS), it's no wonder that more and more people are moving into this field. But, of course, salaries can
Only 42% of Marketing Technology Stack Are Utilized Paid Members Public
Gartner Survey Finds Marketers Utilize Just 42% of Their Martech Stack Capabilities Gartner surveyed 324 marketers in May and June 2022 to determine the state of marketing technology acquisition, adoption and use. CMOs reported allocating a quarter of their entire marketing expense budgets to marketing technologies in 2022. Despite turbulent