How Hybrid Work is Reshaping Major Cities and Your Marketing Paid Members Public
As the world continues to cope with the impacts of the pandemic, many businesses are shifting away from standard office operations and embracing a more hybrid work model. As we adjust to this new reality, it is becoming increasingly evident that there will be long-term changes in urban environments as
How to Use GA4 to Get Ahead in Your Marketing Career Paid Members Public
Are you looking to get ahead in your marketing career? Then you must ensure you're taking full advantage of Google Analytics 4 (GA4). GA4 is the latest version of Google's popular web analytics software and provides marketers with unprecedented insight into their website performance. This can
6 Things to Avoid In Marketing Job Interview Paid Members Public
Job interviews can be stressful, but there are certain things you should avoid in order to make a good impression. I remember the feeling of going through a marketing job interview for the first time after working as an engineer. It was an odd mixture of excitement, anticipation and nervousness.
How AI is Going to Change the Landscape of Marketers Salaries Paid Members Public
The article "Society's Technical Debt and Software's Gutenberg Moment" by Paul Kedrosky and Eric Norlin, emphasizes that recent breakthroughs in artificial intelligence, particularly large language models (LLMs), hold the potential to considerably decrease software development expenses. Consequently, this may result in a substantial surge
Content Curation: The Key to Success in the Creator Economy Paid Members Public
Marketing is a fast-paced industry, and marketers entering the field must be up-to-date with the latest trends and techniques to stay competitive. One crucial trend that has emerged in recent years is content curation. This practice involves finding and sharing relevant content from external sources to engage with and educate
Finding a Marketing Job During Recession Paid Members Public
Finding a marketing job in a recession can be difficult but possible. As the economy changes, so does the job market. As you can see form layoffs.fyi layoff chart below, the number of employees being impacted by recent company restructuring is massive. Although the chart doesn't provide
How Marketers Need to Embrace ChatGPT in the Era of AI Paid Members Public
ChatGPT's growth in the marketing and advertising space is undeniable. It's quickly becoming the go-to tool for marketers to increase productivity, streamline processes, and better engage audiences. But as with any new technology, there are a few things marketers need to keep in mind if they
Should I be a marketing manager? Paid Members Public
What to be expected from the marketing manager role If you are considering becoming a marketing manager, there are several factors to consider. First, as a marketing manager, you will create and implement effective promotional strategies to help your organization succeed in the marketplace. You will need to have an