Marketing Career
I empower you to become a better data-driven marketer and advance your career. I achieve this by analyzing the latest marketing news, trends, and use cases and by sharing insights about data-driven marketing so that you can improve your business outcomes. Through ZoomMetrix content, you will stay ahead of the curve and reach your professional goals.
Digital analytics role defined and why they are in demand Paid Members Public
Digital Analytics Role and Responsibilities include turning data into an asset and data into insights Despite the shortage in digital marketing analytics talent, the demand for digital analytics role is exploding. Many companies hire that one web analytics analyst, get great value out of them. However, they need to keep
Role of Digital Analytics Analyst and Expectations Paid Members Public
I wonder lately… Regarding the role of digital analytics experts. It seems like a lot of people is aware of web analytics practices and online analytics practices are much more common than years ago, but when you say you do digital analytics, or marketing analytics, or web analytics people don’
Web Analytics Accountability and Change Management Paid Members Public
When web analytics data becomes more integrated to company’s enterprise data infrastructure, it becomes even more critical to managing the data integration well. Marketing analytics role and their accountability to manage critical data within an organization is something that shouldn’t be dismissed. Many tech companies’ valuations are judged