Marketing Strategy

"Marketing Strategy" section is your idea source for crushing those business goals. 🎯 We dive deep into data-driven approaches, dissecting winning campaigns and revealing how to thrive in the age of AI. 💡 Learn to measure what matters, make smarter decisions, and adapt to the ever-changing digital landscape. 💪 Whether you're a seasoned marketer or a budding entrepreneur, we'll equip you with the knowledge and inspiration to build a killer strategy and achieve your dreams.

Funding in FinTech Hit Record Level - How You Can Prepare Your Business Members Public

The year 2021 has seen an unprecedented number of companies investing in Cryptocurrencies and Blockchain. The total funding reached $131.5 billion, the highest level since 2017. This increase can be attributed to various factors, including increased interest in Cryptocurrencies, NFT, and Blockchain adoption beyond the niche crypto enthusiasts. * Fintechs

Kris
Kris
Marketing Strategy

eCommerce share peaked, likely to dip, and here is why Members Public

In 2020, 18% of all retail sales were done online. This number is expected to be 21.8% in 2024. When people shop online, they usually spent 3.5 trillion U.S dollars annually worldwide in 2019. Today, the fastest-growing market for online retail is in India. This is not

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Kris
Marketing Strategy

Examples of Website Objectives and Outcomes Members Public

This post will introduce some examples of an analytics matrix that lists website objectives and business outcomes. The three specific desired business outcomes from a website are: * Increased Revenue * Reduced Costs * Improved Customer Satisfaction and Loyalty The three main business objectives for making a website are: Reach your audience and

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Kris
Marketing Strategy

3 Common Traps Marketers Fall into with Data Members Public

I’ve had the opportunity of working with many marketers from various industries and enterprises. I can tell you that all marketers are aware that data is an integral part of data-driven marketing in the current day in age. However, I’ve learned that many marketers fall into at least

Kris
Kris
Marketing Strategy

Key Points To Know For Your Digital Marketing Strategy Members Public

Without a well-planned digital marketing strategy, you can invest a significant amount of money and resources and end up with little or no return on your investment. The problem is not with the marketing solutions themselves, as there are wide varieties available to help you build your brand, connect with

Kris
Kris
Marketing Strategy

Win the micro moments to be in front of your customers Members Public

Many brands are working hard to get int front of their consumers and wanting to win every “micro-moments” brand have with them. Ever thought about how users even get to search for something and eventually arrive at your website? We all do this in this age of the internet where

Kris
Kris
Marketing Strategy

Mobile marketing - Only few marketers have strategies set Members Public

I wanted to share some of these stats around mobile, to get marketers thinking and improve mobile moment.  Very few marketers are investing in mobile marketing while the whole world has moved on to mobile as every data indicates.  It has already surpassed desktop in terms of time spent, being

Kris
Kris
Marketing Strategy

How embedded forms within content increase content reads Members Public

I came across this article and read the research Microsoft did with Contently’s Document Analytics, thought it was insightful findings. Here is the part that caught my attentions, quoted as: Microsoft discovered that landing pages requiring email addresses in exchange for downloadable content were 25% more effective at capturing

Kris
Kris
Marketing Strategy