Marketing Strategy
"Marketing Strategy" section is your idea source for crushing those business goals. 🎯 We dive deep into data-driven approaches, dissecting winning campaigns and revealing how to thrive in the age of AI. 💡 Learn to measure what matters, make smarter decisions, and adapt to the ever-changing digital landscape. 💪 Whether you're a seasoned marketer or a budding entrepreneur, we'll equip you with the knowledge and inspiration to build a killer strategy and achieve your dreams.
Mobile Analytics and Optimization via eMetrics Summit 2014 SF Paid Members Public
I was one of those fortunate people who attended the eMetrics summit in San Francisco in March 2014. I focused on the mobile tracks, hoping to get more ideas I can apply to work, as user experience around mobile is becoming a key topic. For some companies, mobile is becoming
Converting customer behavior to business in marketing Paid Members Public
In late October, I flew to New York to speak for Clicktale’s first conference on ‘Converting Customer Behavior to Business’. I have to say, it was awesome to be there to be part of the speaker along with Bryan Eisenberg and Seth Godin. I’d like to share with
Building a growth hacking mindset and culture within a big company Paid Members Public
I was reading some blogs covering the Growth Hacking event from Open Network Lab and took away with some thoughts around what Andy Johns has shared. It is very interesting and impressive how the growth hackers in Silicon Valley has approached to find opportunities to optimize by testing while focusing
Idea to Build Hypothesis to Test and Improve Business Performance Paid Members Public
I read my friend’s Enomoto-san’s blog enmt.info (in Japanese) on ‘building hypothesis for growth hack’, and thought I shared his view and my quick thoughts on it. The blog post outlines his experience around people asking him ‘how do you build hypothesis?’ or even ‘is my hypothesis
Planning for Tag Management System TMS Implementation Paid Members Public
Every online marketing related conferences seem to have at least one tag management system (TMS) vendor hosting a booth. A lot of companies have deployed TMS, and if not, many are probably planning TMS as part of their digital analytics capabilities roadmap. As of this writing, I have evaluated few
Important A/B Testing Process You Want To Practice Paid Members Public
In order to improve your website’s performance, you always want to be testing things. It is very important that we marketers have an A/B testing process in place. In that A/B testing process, you’ll need to apply your data analysis and make your data work for
Using visitor goal, department goal, and analytics in optimization planning Paid Members Public
I was in a webinar hosted by Kissmetrics and Optimizely, and it was really insightful. I’d thought I share the key things I’ve learned that when I applied to your optimization practice will help generate a better result. First off, as most people who are in this optimization
Generating awareness from YouTube and digital strategy expectations Paid Members Public
I was at Google’s Think Shopper event at Googleplex, and came to learn new digital tactics and marketing ideas on Google services. One of the thing that caught my attention is YouTube’s changing strategy to support media companies and individuals providing great content. I’m sure we’ve