Marketing Strategy
"Marketing Strategy" section is your idea source for crushing those business goals. 🎯 We dive deep into data-driven approaches, dissecting winning campaigns and revealing how to thrive in the age of AI. 💡 Learn to measure what matters, make smarter decisions, and adapt to the ever-changing digital landscape. 💪 Whether you're a seasoned marketer or a budding entrepreneur, we'll equip you with the knowledge and inspiration to build a killer strategy and achieve your dreams.
Important A/B Testing Process You Want To Practice Paid Members Public
In order to improve your website’s performance, you always want to be testing things. It is very important that we marketers have an A/B testing process in place. In that A/B testing process, you’ll need to apply your data analysis and make your data work for
Using visitor goal, department goal, and analytics in optimization planning Paid Members Public
I was in a webinar hosted by Kissmetrics and Optimizely, and it was really insightful. I’d thought I share the key things I’ve learned that when I applied to your optimization practice will help generate a better result. First off, as most people who are in this optimization
Generating awareness from YouTube and digital strategy expectations Paid Members Public
I was at Google’s Think Shopper event at Googleplex, and came to learn new digital tactics and marketing ideas on Google services. One of the thing that caught my attention is YouTube’s changing strategy to support media companies and individuals providing great content. I’m sure we’ve
5 Key Points To A Successful Landing Page Optimization Paid Members Public
These 5 key points to a successful landing page optimization are definitely worth the time to ask yourself and review to do well in your website testing. Point 1: Does the landing page has a single focused objective? A page like a Home Page tends to have all things for
Starting My First A/B Testing Using Optimizely Paid Members Public
I’ve been playing around with Optimizely to run A/B and multivariate testing. I’d thought I share my experience around this optimization efforts. I came across Optimizely during eMetrics and Conversion summit in San Francisco. I happened to be in the breakout session where Optimizely founder Dan Siroker
Digital Marketing Data Asset Paid Members Public
In this era of using data to measure every performance of digital marketing efforts, it is no brainer to consider and treat your digital marketing data as an asset. Generally speaking, an asset is defined as “A resource with economic value that an individual, corporation or country owns or controls
A Thought on Web Analytics and Big Digital Data Paid Members Public
I find more and more articles on Big Digital Data in major media outlets and also hearing it on radio. Since Google introduced its search engine to the world and came to known the existence of their algorithms behind their search data, I’ve always sensed that digital data, especially
5 Tips to Building Great Web Analytics Vendor Relationship Paid Members Public
I recently met with an analytics expert in Tokyo and had a discussion about the vendor relationship. One of the discussions missing from many conferences relating to analytics is how clients build or maintain the vendor relationship. It is important that marketers build and maintain vendor relationship, and help analytics