Marketing Strategy
Starting My First A/B Testing Using Optimizely Paid Members Public
I’ve been playing around with Optimizely to run A/B and multivariate testing. I’d thought I share my experience around this optimization efforts. I came across Optimizely during eMetrics and Conversion summit in San Francisco. I happened to be in the breakout session where Optimizely founder Dan Siroker
Digital Marketing Data Asset Paid Members Public
In this era of using data to measure every performance of digital marketing efforts, it is no brainer to consider and treat your digital marketing data as an asset. Generally speaking, an asset is defined as “A resource with economic value that an individual, corporation or country owns or controls
A Thought on Web Analytics and Big Digital Data Paid Members Public
I find more and more articles on Big Digital Data in major media outlets and also hearing it on radio. Since Google introduced its search engine to the world and came to known the existence of their algorithms behind their search data, I’ve always sensed that digital data, especially
5 Tips to Building Great Web Analytics Vendor Relationship Paid Members Public
I recently met with an analytics expert in Tokyo and had a discussion about the vendor relationship. One of the discussions missing from many conferences relating to analytics is how clients build or maintain the vendor relationship. It is important that marketers build and maintain vendor relationship, and help analytics
Marketing Mix Modeling with Digital Data Paid Members Public
Marketing Mix Modeling, a very important marketing analytics technique where many businesses have their sales occur offline, while significant marketing dollars may be spent on online marketing. The key marketing questions that arise that many people struggle to answer are: * How much should you spend and allocate your marketing dollars
Integrating Web Analytics Data with Social Profile Data Paid Members Public
One of my goal this year is to integrate web analytics data with social profile data. Gigya is a service our engineer and I are looking into enabling the service while integrating the social data with web analytics. What does this mean? From an analytics standpoint, it creates additional data
How to Identify Geo Markets to Test and Reach Your Audience Paid Members Public
Common measures used to identify geo markets or DMA (designated market area) for advertising and understand where a business should allocate the budget to reach the target audience are BDI and CDI. BDI (Brand Development Index): Percentage of a brand’s sales in an area in relation to the population
How to find opportunities to increase sales Paid Members Public
The fun part of being an analyst is being able to work with data, and give insights and recommendations to the key stakeholders to drive business forward. It is imperative that we deliver value as we find opportunities to increase sales. The majority of the business participating in eCommerce are