Marketing Strategy
"Marketing Strategy" section is your idea source for crushing those business goals. 🎯 We dive deep into data-driven approaches, dissecting winning campaigns and revealing how to thrive in the age of AI. 💡 Learn to measure what matters, make smarter decisions, and adapt to the ever-changing digital landscape. 💪 Whether you're a seasoned marketer or a budding entrepreneur, we'll equip you with the knowledge and inspiration to build a killer strategy and achieve your dreams.
Remarketing with Email and Web Analytics Paid Members Public
I have seen some articles that mention some great findings and research from eMarketing and pitches from Email marketing solutions integrating with web analytics solutions to improve conversions by remarketing with email. What can we do from a web analytics perspective before jumping on to implementing remarketing with emails? In
Optimize Site Design for Best Screen Resolution and Increase Conversions Paid Members Public
What is your site visitors’ screen resolution? With an increase in sales for netbooks and laptops, your site might be experiencing an increase in site visitors with smaller screen resolutions. I hope you don’t underestimate the impact of screen resolutions on the conversion rate. I have seen many sites
Operational Metrics to Gain Insights on Customer Satisfaction for eCommerce Paid Members Public
In web analytics for eCommerce, we tend to discuss marketing and capabilities within the context of the tools that we use on daily basis and forget the bigger picture. Other than measuring the click-stream data, a lot of the web analytics tools are capable of integrating external data into the
How to Leverage Geographic Data and Increase the Reach Paid Members Public
I like looking at this “Map Overlay” within Google Analytics, but I always ask what I can do with this data. So here are a few questions that could come up when you look at the traffic from geo locations: * Which cities or countries have a great interest in the
Ways to Create Content for Social Media and Search Paid Members Public
Marketers have been talking about social media and using it as their primary online marketing tactics to drive traffic and qualified leads to their site, business, brands, etc. Some of the obvious tools are twitter, digg.com, stumbleupon, delicious, facebook, myspace, linkedin, etc. I believe all of those social media
How to Come Up With a Keywords List for SEO Paid Members Public
For those who own a site promoting their products or simply writing blogs, I assume there are times you consider thinking and generating keywords for SEO. First, I need to say that since Google has limited its visibility on keywords for Organic Search within Google Analytics, I’ve been using
Landing Page Optimization 101 - LPO Paid Members Public
How many analysts analyze the landing page and optimize the page to make it work better for your site’s goal? Probably most of you are doing landing page optimization. I’m not sure, but it is an important marketing discipline that every marketer should maximize your website traffic. Even
Web Analytics Tracking Requirements 101 Paid Members Public
When launching a site or considering implementing web analytics trackings, you may want to consider thinking about the following points. I hope this article guides you in formulating your thoughts around what to track on your site. * All pages should contain tracking codes with unique page identifiers (page name, content