Marketing Strategy
"Marketing Strategy" section is your idea source for crushing those business goals. 🎯 We dive deep into data-driven approaches, dissecting winning campaigns and revealing how to thrive in the age of AI. 💡 Learn to measure what matters, make smarter decisions, and adapt to the ever-changing digital landscape. 💪 Whether you're a seasoned marketer or a budding entrepreneur, we'll equip you with the knowledge and inspiration to build a killer strategy and achieve your dreams.
Convert Non-Branded to Branded Keywords Search Referrers Paid Members Public
Keywords used on search engines that refer traffic to a site are usually listed in the traffic source section of the analytics tools. These keywords are insightful because they allow you to know what users search online to arrive at your site. Now that Google provides less visibility for Organic
Using Social Media Twitter to Promote Offline Business - Kimchi Taco Truck Paid Members Public
LA Times had an article about this one Korean BBQ taco truck — Kogi Korean BBQ that successfully used social media (twitter) and promoted his taco truck business. I thought their tactics are interesting because who would have thought to use twitter in promoting a taco truck that traditionally relied on
Increase Brand Exposure, Loyalty, and Retention Using Social Media and Community Paid Members Public
I’ve recently helped my wife setting up Facebook page and groups in some online community site to reach the audience that could engage well with her brand and audience. Intent was to increae brand exposure, loyalty, and retention by using social media and community it brings. What we did
How to Start Analyzing Organic Search Keywords Paid Members Public
Analyzing your site traffic from search engines by the keywords your visitors used is a pretty important practice when determining your site's visibility online. Unfortunately, many articles out on the internet address the long-tail keywords strategy, and assessing all of the keywords under your long-tail keywords strategy requires
How to Use Web Analytics to Increase Qualified Traffic Paid Members Public
Web analytics could tell you which of the content on your site is popular based on traffic coming from different sources. However, with an emphasis on search engine marketing, I’d like to discuss several other options for you to determine the content demand from your audience so you can
Optimization Strategies for Search and Content Network Paid Members Public
Site traffic from search and content network aren’t comparable in terms of click-through and conversion rate. The key difference is that users approach ads differently on content than those who search online. The important aspect when comparing two of these users is their intent on the content or for
How to Identify Brand Popularity Using Google Insights Search Paid Members Public
The great advantage of Search Engine Marketing is that you can get a deeper understanding of what people are interested in and target ads based on what keywords are searched. In addition, search engines like Google store the information users search and provide that data to support ad agencies, small
Google AdWords Help Center Paid Members Public
For those marketers, analyst, or even people who are interested in learning what Google AdWords is all about, you have to check out the Google AdWords Help Center. Obviously, Google AdWords is a paid per click (PPC) management tool, where you can set your keywords, creatives, links, ad groups, etc.