Marketing Strategy
"Marketing Strategy" section is your idea source for crushing those business goals. 🎯 We dive deep into data-driven approaches, dissecting winning campaigns and revealing how to thrive in the age of AI. 💡 Learn to measure what matters, make smarter decisions, and adapt to the ever-changing digital landscape. 💪 Whether you're a seasoned marketer or a budding entrepreneur, we'll equip you with the knowledge and inspiration to build a killer strategy and achieve your dreams.
How to Use Web Analytics to Increase Qualified Traffic Paid Members Public
Web analytics could tell you which of the content on your site is popular based on traffic coming from different sources. However, with an emphasis on search engine marketing, I’d like to discuss several other options for you to determine the content demand from your audience so you can
Optimization Strategies for Search and Content Network Paid Members Public
Site traffic from search and content network aren’t comparable in terms of click-through and conversion rate. The key difference is that users approach ads differently on content than those who search online. The important aspect when comparing two of these users is their intent on the content or for
How to Identify Brand Popularity Using Google Insights Search Paid Members Public
The great advantage of Search Engine Marketing is that you can get a deeper understanding of what people are interested in and target ads based on what keywords are searched. In addition, search engines like Google store the information users search and provide that data to support ad agencies, small
Google AdWords Help Center Paid Members Public
For those marketers, analyst, or even people who are interested in learning what Google AdWords is all about, you have to check out the Google AdWords Help Center. Obviously, Google AdWords is a paid per click (PPC) management tool, where you can set your keywords, creatives, links, ad groups, etc.
Optimizing Internal Site Search and the Result Page Paid Members Public
Internal site search could be very insightful when users search for specific content on the site. Some people would think having a lot of internal searches performed indicates that your users are engaged with your site. That will depend on what they are looking for and what their intentions are.
The Value of Your Traffic Referrals to a Website Paid Members Public
I’ve picked up an interesting article from Fortune Magazine regarding what makes Google News worth so much to Google when there are no ads. Through this article, I’d like to share some thoughts around measuring the value of your traffic to your website. Basically, free products offered from
Site Optimization Utilizing Keywords from Search Paid Members Public
When it comes to analyzing “keywords” against your website, you could probably look into few different areas of keywords analysis. This post talks site optimization by using keywords from search. 1. Keywords from search engines 2. Internally searched terms 3. Data from Google Search Console For Optimizing Your Site for
Non-Transactional Vs Transactional Website : The Value of Goals Paid Members Public
What is a non-transactional website? Unlike transactional websites, non-transactional websites don't have transactions on the site, making it difficult to understand the value of the goal. For example, conversions for non-transactional websites could have an objective to engage customers, lead generation, gain newsletter signups, etc. Every analyst has