Google is Ending Universal Analytics & Why Switch to GA4 Paid Members Public
Why is Google sunsetting Universal Analytics? Google has announced they are sunsetting Universal Analytics in July 2023. We will begin sunsetting Universal Analytics — the previous generation of Analytics — next year. All standard Universal Analytics properties will stop processing new hits on July 1, 2023. Given the new Analytics 360 experience
Why Do Companies Fail In Data-Driven Decision Making Paid Members Public
According to Accenture and Qlik's research, 60 to 73 percent of all enterprise data is never analyzed. (Link to research: The Human Impact of Data Literacy) This means the majority of the company's data aren't analyzed. Therefore, it is very likely that you won&
Simple Way to Identify Qualified Visits to Your Website Paid Members Public
The term "Qualified Visits" is a word thrown around a lot by marketers. However, it has to be defined by you and your business. What Qualified Visits mean To give you a better sense of what it would mean to you and your business in marketing analytics, qualified
Growing Data Market for Marketing Paid Members Public
Advertising and marketing are all about getting your message to the right people in a way that they understand. You want to stand out from the crowd and be unique. To do this, you need to know your target audience, where data comes in handy. It gives you information on
Web Analytics - KPIs that matters most in ecommerce websites Paid Members Public
Given that the goal of eCommerce websites is to sell and maximize the dollars invested, common key performance indicators are orders, conversion rates, revenue, CAC, ROI, and CLTV. Non-commerce sites are generally outlooked in the more prominent world of eCommerce websites. Therefore, you can take cues from non-commerce websites and
Power BI market share - BI jobs demand grows as it dominates the market Paid Members Public
Looking at market share and search volume data, it would seem that the answer to that question is Power BI. Power BI's market share is rapidly growing while Tableau is declining. And as we know, demand for Power BI jobs is growing faster than for Tableau jobs. I
Current state of marketing budget and what marketers need to know Paid Members Public
Great marketing talents have been hard to come in recent years. Companies are even paying for job seekers to have interviewers. Marketers looking to pursue a career in marketing would be curious to know what their budget would look like in the context of market trends and where business leaders
Job Description of Marketing Analyst Paid Members Public
What does a marketing analyst do? The Marketing Analyst is responsible for providing support to the marketing team by performing analysis, research, and modeling that will help inform marketing decisions and strategies. The successful candidate will have strong analytical skills, be comfortable working with large data sets, and be able