Simple Way to Identify Qualified Visits to Your Website Paid Members Public
The term "Qualified Visits" is a word thrown around a lot by marketers. However, it has to be defined by you and your business. What Qualified Visits mean To give you a better sense of what it would mean to you and your business in marketing analytics, qualified
Growing Data Market for Marketing Paid Members Public
Advertising and marketing are all about getting your message to the right people in a way that they understand. You want to stand out from the crowd and be unique. To do this, you need to know your target audience, where data comes in handy. It gives you information on
Web Analytics - KPIs that matters most in ecommerce websites Paid Members Public
Given that the goal of eCommerce websites is to sell and maximize the dollars invested, common key performance indicators are orders, conversion rates, revenue, CAC, ROI, and CLTV. Non-commerce sites are generally outlooked in the more prominent world of eCommerce websites. Therefore, you can take cues from non-commerce websites and
Power BI market share - BI jobs demand grows as it dominates the market Paid Members Public
Looking at market share and search volume data, it would seem that the answer to that question is Power BI. Power BI's market share is rapidly growing while Tableau is declining. And as we know, demand for Power BI jobs is growing faster than for Tableau jobs. I
Current state of marketing budget and what marketers need to know Paid Members Public
Great marketing talents have been hard to come in recent years. Companies are even paying for job seekers to have interviewers. Marketers looking to pursue a career in marketing would be curious to know what their budget would look like in the context of market trends and where business leaders
Job Description of Marketing Analyst Paid Members Public
What does a marketing analyst do? The Marketing Analyst is responsible for providing support to the marketing team by performing analysis, research, and modeling that will help inform marketing decisions and strategies. The successful candidate will have strong analytical skills, be comfortable working with large data sets, and be able
3 important tips to build a career in marketing analytics Paid Members Public
What do you need to do to prepare for a career in marketing and data? If you're interested in a career in marketing analytics, you'll need to be comfortable with numbers and data. You'll also need to have strong analytical skills and the ability
Meta’s mobile ad spend growth on iOS declines but not for Android Paid Members Public
Every marketer is worried about what's happening with Meta. They ask themselves, should I worry about Meta's ad platform and its existence as their company valuation tank as a marketer? Why should marketers like you care? * The decline of Meta shares has been unmatched among big