Kris

I'm fascinated by how technology are transforming the marketing landscape, and I analyze those dynamics and trends to help businesses make better strategic decisions.

Top 4 Social Media Platforms To Reach Today’s Consumers Members Public

Key observations on declining Google search interest for major social media platforms It is common for people to use Google and directly type the name of the social media platform to get the website even though people could type the domain directly into the browser. That is a strange phenomenon,

Kris
Kris
Data of the Week

Digital Analytics Roadmap for Marketing Members Public

I'll share the marketing digital analytics roadmap I built at work in this post. It may be good to evaluate where you're on the roadmap and assess whether it aligns with your current state. Usually, a team changes a lot in a company, maybe within a

Kris
Kris
Marketing Strategy

Consumer Attitude Towards Ad Blocks - 25% Don’t Want to Share Their Info Members Public

People's Interest in Ad Block software has declined over recent years. To keep up with the times, many people now avoid advertising. Whether by using ad blockers or paying for digital media free from ads and sponsored content, providers have found their way into our everyday lives. However,

Kris
Kris
MarTech

Facebook active users declining - What it means for marketers Members Public

Only 27% of teens are using Facebook. They are leaving. 😬 When Facebook was at its peak in the early 2010s, almost every teenager used to have an account. But now? Not so much. Only 27 percent of those surveyed by Piper Sandler said they were active users. Before the whole

Kris
Kris
Data of the Week

Top Countries Where Retail eCommerce Sales Growth Are In Asia Members Public

6 of the top 10 countries where retail eCommerce sales growth are in APAC This year, the Philippines and India will have the highest growth in retail eCommerce sales. The Philippines will have a 25.9% increase, and India will have a 25.5% increase. Countries in Southeast Asia will

Kris
Kris
Data of the Week

3 Biggest Reasons Why Marketers Are Unhappy Working with Data Members Public

74% of employees report feeling overwhelmed or unhappy when working with data. (#1) I came across this data and was surprised since I enjoy working with data in marketing. Although I do get frustrated at times when my SQL doesn't provide the right output as I expected, I

Kris
Kris
Analytics

3 Content Marketing Challenges Marketers Must Overcome Members Public

In this article, I'll be highlighting some serious issue B2B marketers are facing for their content marketing efforts. The data I referenced in this article is from LinkedIn and Edelman's "2021 B2B Thought Leadership Impact Study". Reference From that research, I've selected

Kris
Kris
Marketing Strategy

List of 100+ Marketing Stats Marketers Must Have Members Public

Download this free excel sheet with 103 curated stats that I believe are really great to know. The majority of the data are curated from legit sources like Pew Research, McKinsey, Accenture, etc. What the curated marketing stats sheet includes * The stats are comprised of 18 different areas of marketing

Kris
Kris
Resources