Digital analytics role defined and why they are in demand Paid Members Public
Digital Analytics Role and Responsibilities include turning data into an asset and data into insights Despite the shortage in digital marketing analytics talent, the demand for digital analytics role is exploding. Many companies hire that one web analytics analyst, get great value out of them. However, they need to keep
Digital Marketing Data Asset Paid Members Public
In this era of using data to measure every performance of digital marketing efforts, it is no brainer to consider and treat your digital marketing data as an asset. Generally speaking, an asset is defined as “A resource with economic value that an individual, corporation or country owns or controls
A Thought on Web Analytics and Big Digital Data Paid Members Public
I find more and more articles on Big Digital Data in major media outlets and also hearing it on radio. Since Google introduced its search engine to the world and came to known the existence of their algorithms behind their search data, I’ve always sensed that digital data, especially
5 Tips to Building Great Web Analytics Vendor Relationship Paid Members Public
I recently met with an analytics expert in Tokyo and had a discussion about the vendor relationship. One of the discussions missing from many conferences relating to analytics is how clients build or maintain the vendor relationship. It is important that marketers build and maintain vendor relationship, and help analytics
How Mobile Analytics is Uniquely Different from Website Analytics Paid Members Public
I covered briefly on mobile analytics in my previous post, but I thought I give it a different view on how we should approach thinking mobile analytics. I touched about SoLoMo (Social, Local, Mobile) being the main eco-system on the emerging media and consumer behavior. Because successful mobile sites or
Preparing for Mobile Analytics and Tracking Paid Members Public
For mobile analytics tracking, here the key things should we take into consideration when measuring mobile platforms and the user behaviors. Not all companies may have a mobile optimized site or so called m.site. However, if you get a pretty decent amount of traffic, you should check how fast
Marketing Mix Modeling with Digital Data Paid Members Public
Marketing Mix Modeling, a very important marketing analytics technique where many businesses have their sales occur offline, while significant marketing dollars may be spent on online marketing. The key marketing questions that arise that many people struggle to answer are: * How much should you spend and allocate your marketing dollars
Analyze Usability to Improve User Experience and Conversions Paid Members Public
Using digital analytics to analyze the usability of a website to improve the customer experience online and increase conversions is something I’ve been really passionate about. We now live in a time where many CMS tools are very robust and every possible theme or site templates are available, so