Segmentation Analysis Making Sense of Initial Event to Ultimate Outcome Paid Members Public
I love segmentation analysis. It gives a deeper understanding of the consumer behaviors and better visibility around the marketing efforts and it’s value. It gives a better sense of what’s happening to the outcome rather than the vanity traffic metrics that many marketers love to track. People running
Tracking interactions on site and what to plan Paid Members Public
I come across many requests on vanity metrics, this is probably not surprising for many digital analytics folks. Here let’s talk a little more about tracking interactions on site and what to plan for. Traffic to site, a number of clicks to this links, video view, etc. Yes, all
Methodology to set the target for bounce rate and improve consumer experience Paid Members Public
I’d like to share some of my ideas on we could potentially think about planning to drive lower bounce rate on site or pages. Bounce rate is measured as a percentage on (single visits per entry visits). In other words, it measures on those people who entered the page
Digital analytics role defined and why they are in demand Paid Members Public
Digital Analytics Role and Responsibilities include turning data into an asset and data into insights Despite the shortage in digital marketing analytics talent, the demand for digital analytics role is exploding. Many companies hire that one web analytics analyst, get great value out of them. However, they need to keep
Digital Marketing Data Asset Paid Members Public
In this era of using data to measure every performance of digital marketing efforts, it is no brainer to consider and treat your digital marketing data as an asset. Generally speaking, an asset is defined as “A resource with economic value that an individual, corporation or country owns or controls
A Thought on Web Analytics and Big Digital Data Paid Members Public
I find more and more articles on Big Digital Data in major media outlets and also hearing it on radio. Since Google introduced its search engine to the world and came to known the existence of their algorithms behind their search data, I’ve always sensed that digital data, especially
5 Tips to Building Great Web Analytics Vendor Relationship Paid Members Public
I recently met with an analytics expert in Tokyo and had a discussion about the vendor relationship. One of the discussions missing from many conferences relating to analytics is how clients build or maintain the vendor relationship. It is important that marketers build and maintain vendor relationship, and help analytics
How Mobile Analytics is Uniquely Different from Website Analytics Paid Members Public
I covered briefly on mobile analytics in my previous post, but I thought I give it a different view on how we should approach thinking mobile analytics. I touched about SoLoMo (Social, Local, Mobile) being the main eco-system on the emerging media and consumer behavior. Because successful mobile sites or