Integrating Web Analytics Data with Social Profile Data Paid Members Public
One of my goal this year is to integrate web analytics data with social profile data. Gigya is a service our engineer and I are looking into enabling the service while integrating the social data with web analytics. What does this mean? From an analytics standpoint, it creates additional data
Role of Digital Analytics Analyst and Expectations Paid Members Public
I wonder lately… Regarding the role of digital analytics experts. It seems like a lot of people is aware of web analytics practices and online analytics practices are much more common than years ago, but when you say you do digital analytics, or marketing analytics, or web analytics people don’
Measuring ROI Using Segmentation Paid Members Public
Measuring ROI using ‘Segmentation’ is a common practice we do as a web analyst, and I’m sure you use it a lot when you dive deep into the data to measure the business performance. Segmentation really makes measuring things online really fun. In this post I’d like to
How to Identify Geo Markets to Test and Reach Your Audience Paid Members Public
Common measures used to identify geo markets or DMA (designated market area) for advertising and understand where a business should allocate the budget to reach the target audience are BDI and CDI. BDI (Brand Development Index): Percentage of a brand’s sales in an area in relation to the population
How to find opportunities to increase sales Paid Members Public
The fun part of being an analyst is being able to work with data, and give insights and recommendations to the key stakeholders to drive business forward. It is imperative that we deliver value as we find opportunities to increase sales. The majority of the business participating in eCommerce are
Measure Advocacy and the Business Impact Paid Members Public
We’re living in a time when marketing is really interesting as new digital channel such as Social Media emerged as one of the key marketing channels. It allows marketers to better promote their brands and reach their audience. That said, it is imperative to measure advocacy as companies build
Measuring value by different segments Paid Members Public
Web Analytics could get pretty complicated especially when you start thinking about different segmentation ideas. The key question to ask is, what segments have the most value? It is imperative that we understand the segment with high value so that you can focus on measuring value by different segments. I
Web Analytics - Adding Context to Your Analysis Paid Members Public
It is common for web analysts to report basic web traffic data in various reports, but it is very important to add some context around the data and analysis. Based on my discussion with many specialists through conferences, I still feel that there are gaps between what analysts are providing