Increase Brand Exposure, Loyalty, and Retention Using Social Media and Community Paid Members Public
I’ve recently helped my wife setting up Facebook page and groups in some online community site to reach the audience that could engage well with her brand and audience. Intent was to increae brand exposure, loyalty, and retention by using social media and community it brings. What we did
How to Assess and Set Goals for Pages per Visit Paid Members Public
You might have encountered this situation when reporting your metrics report. Your stakeholders saw the number of Pages per Visit (or Pageviews/Visit) increased or decreased, and they’ll come asking rather that is good or bad. In this blog post, I’ll refer to Pages per Vist to PPV
How to Start Analyzing Organic Search Keywords Paid Members Public
Analyzing your site traffic from search engines by the keywords your visitors used is a pretty important practice when determining your site's visibility online. Unfortunately, many articles out on the internet address the long-tail keywords strategy, and assessing all of the keywords under your long-tail keywords strategy requires
How to Use Web Analytics to Increase Qualified Traffic Paid Members Public
Web analytics could tell you which of the content on your site is popular based on traffic coming from different sources. However, with an emphasis on search engine marketing, I’d like to discuss several other options for you to determine the content demand from your audience so you can
Results from 4Q Iperceptions Survey | Measuring User Satisfaction Paid Members Public
Here is an old survey I used via the 4Q Iperceptions survey that I've implemented to gain some interesting insights about my website. So far, 27 users have completed the survey that asked: 1. How would you rate your site experience overall based on today's visit
Tracking Analytics for Online and Offline Campaigns Paid Members Public
Studies have shown that online retailing will grow over the years and a large percentage of the online retailers will be profitable regardless of the retail category. Thus, the emergence of the web as an integrated business channel has increased the significance of Digital Analytics and Tracking. Through the tools
Google Analytics Reporting Features You Must Take Advantage Of Paid Members Public
Google Analytics has a variety of reports to analyze different kinds of metrics to measure your website’s performance. The great Google Analytics reporting features that are super helpful to me allow me to track exactly what is working or not in the marketing funnel. If you don’t have
Definitions of Your Must-Have KPIs in Google Analytics Paid Members Public
I will cover Google Analytics KPIs that most marketers may refer to from the tool to make better business decisions. For those who don't know what KPI means, KPI means key performance indicators. They are defined as business metrics (units of measure) that enable your organization to define,